Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Genealogy societies have traditionally been centered around genealogists coming together in person, sharing research success stories, and learning more about how to find the records and stories of elusive ancestors.
These days though it’s easy to get distracted by by online research and perceived short cuts. The newest generation of researchers started their search not in a library, but on a computer keyboard. The problem is that they often don’t know what they are missing when it comes to what genealogy societies have to offer.
One solution: show them the value with video!
Create Video Magic with Animoto
(Full disclosure: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. Thank you for supporting the Genealogy Gems blog!)
One of my favorite video creation tools is Animoto because it helps you creates incredibly professional-looking videos in a shockingly short amount of time. And most importantly, Animoto requires no more technical skill than clicking, dragging, and dropping with a mouse.
Rather than seeing the Internet as the enemy of your society, embrace it and put it to work for it. Online video is terrific tool for:
Creating awareness
Promoting events
Building your membership
Providing genealogical educational information
Sharing events with those who are unable to attend in person
just to name a few ideas.
See It for Yourself
Last year I had the pleasure of presenting a full day genealogy seminar in Fresno, California. Turning photos of the day into a video that could be used to build membership was a breeze With Animoto. I selected a design, uploaded my images and added text to help make the case. Here’s an example of a video I created for the Fresno Genealogical Society.
Getting the Word Out
A video like this can spread the word and reach prospective members in a variety of ways. Here are just a few ideas for how a genealogy society can grow membership using video to achieve their engagement goals:
Download the video from the Animoto website and show it at your next meeting so visitors can envision reasons to return
Embed the video your society’s website (just copy the code from Animoto and paste it on your webpage and the video will appear in a convenient video player)
Share the video on social media sites like Facebook, Pinterest, Twitter, and Instagram to not only get views, but provide a super simple way for supporters to share it which will get your society more exposure.
Keys to Video Success
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
Keep it short – it took just 1 and 1/2 minutes to convey the answers to the who, what, where, and why questions folks may ask when considering a genealogy society in the Fresno area
Let images do most of the talking – there’s no need for being verbose if you have energetic imagery that convey your ideas.
Highlight the benefits – the big question potential members have is “why should I bother joining a genealogy society? Make sure you answer that question in your video
Tell them at the beginning and end how to find you – repeating your website address and keeping it on the screen long enough to jot it down gives them what they need to contact you. And after all, that is the goal of your video.
How to Create Your Genealogy Society Video
We have lots of how-to video creation resources for you here at Genealogy Gems. Click here to find step-by-step instructions for creating videos on Animoto, and to see more examples of the role that video can play in your family history.
More Resources Reveal How a Genealogy Society Can Grow Membership
What a treat it is to have Amanda Epperson, PhD joining us here on Genealogy Gems! Amanda is an expert on Scottish genealogy research, and is the author of The Family Tree Scottish Genealogy Guide. If you even suspect that you have Scottish roots keep reading because...
In last month’s episode we talked about how to construct a great family history story for video. Video is the perfect medium for sharing your family’s history. It captures the interest of the eyes and the ears.
In this episode I’ve got the ideal tool for you to use to make your video: Adobe Spark Video. Adobe Spark Video is a free app and website tool that makes it easier than ever to create shareable videos.
Click below to listen:
Genealogy Gems Podcast Episode 246 with Lisa Louise Cooke October 2020
Watch the Companion Video & Get the Full Show Notes
This episode features the audio from Elevenses with Lisa Episode 16 – How to Make a Video with Adobe Spark. Watch the video and read the full show notes here.
After listening to this episode, watch Elevenses with Lisaepisode 16How to Make a Video with Adobe Spark to learn how to make videos quickly and easily for free.
Genealogy Gems Premium Members can download the handy PDF show notes for each of these Elevenses with Lisa episodes. Simply log into your membership, and then in the menu under “Video” click “Elevenses with Lisa.” Click the episode and scroll down to the Resources section of the show notes.
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“I use MyHeritage to research my family tree.” Lisa Louise Cooke
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One of the most important things we do as genealogists is share! We share research findings, family stories, trees, heirloom photos and more. These days, sharing online is often the way to go. It’s fast, it’s relatively organized, it gets things into the hands of those who want them and (often) it’s free!
To wrap this series of blog posts on collaborating, I offer 4 ways to share genealogy online (in addition to Dropbox and Evernote, which we discussed in previous posts).
1. Attach scanned documents, photos and stories to your online tree.Whether you keep a tree at MyHeritage, Ancestry, FamilySearch or another site, beef it up with everything you have. That only enriches the body of knowledge out there and gives others a leg up on the next bit of research. You can also include links to applicable notes in Evernote.
2. Post gravestone photos and other burial information at online cemetery sites.BillionGraves and Find A Grave are the two big ones, of course. These sites provide searchability and a platform for collaboration between descendants.
3. Post meaty queries that show what you know and what your questions are.RootsWeb and USGenWeb are two enormous sites, organized by location and topic, where you can post questions about people, places and more. Check out this page on how to write a good query and this Cyndi’s List portal to various message boards. TIP: Remember to include all important related keywords, name and location spellings, and dates in your messages so they are easily found by your long lost cousins using Google!
4. Publish your research. Genealogy newsletters, magazines and journals of all levels (from the local to the national and beyond) want your well-researched, well-written research. What’s a chunk of research you could share? Look for publications that are indexed in PERSI, the Periodical Source Index, because other genealogists are most likely to find your work when it’s indexed there. Of course, family history websites, blogs and books are all great ways to publish your research, too. Just get it out there!
As the online genealogy community continues to grow, our opportunities to grow bigger, better family trees also grow. So my question to you is: What do you have to share? And have you begun?
Check out the magazine article that inspired this series of posts on collaborating. It’s “Teaming Up,” and it appears in the December 2013 issue of Family Tree Magazine. Sharing genealogy files is just one topic we cover. The article itself was a cross-country collaboration between myself and Genealogy Gems Contributing Editor Sunny Morton. To write it, we relied on a lot of the same tips and tools we recommend!
Finally, check out my previous blog posts in this mini-series on collaboration:
Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
