Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Genealogy societies have traditionally been centered around genealogists coming together in person, sharing research success stories, and learning more about how to find the records and stories of elusive ancestors.
These days though it’s easy to get distracted by by online research and perceived short cuts. The newest generation of researchers started their search not in a library, but on a computer keyboard. The problem is that they often don’t know what they are missing when it comes to what genealogy societies have to offer.
One solution: show them the value with video!
Create Video Magic with Animoto
(Full disclosure: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. Thank you for supporting the Genealogy Gems blog!)
One of my favorite video creation tools is Animoto because it helps you creates incredibly professional-looking videos in a shockingly short amount of time. And most importantly, Animoto requires no more technical skill than clicking, dragging, and dropping with a mouse.
Rather than seeing the Internet as the enemy of your society, embrace it and put it to work for it. Online video is terrific tool for:
Creating awareness
Promoting events
Building your membership
Providing genealogical educational information
Sharing events with those who are unable to attend in person
just to name a few ideas.
See It for Yourself
Last year I had the pleasure of presenting a full day genealogy seminar in Fresno, California. Turning photos of the day into a video that could be used to build membership was a breeze With Animoto. I selected a design, uploaded my images and added text to help make the case. Here’s an example of a video I created for the Fresno Genealogical Society.
Getting the Word Out
A video like this can spread the word and reach prospective members in a variety of ways. Here are just a few ideas for how a genealogy society can grow membership using video to achieve their engagement goals:
Download the video from the Animoto website and show it at your next meeting so visitors can envision reasons to return
Embed the video your society’s website (just copy the code from Animoto and paste it on your webpage and the video will appear in a convenient video player)
Share the video on social media sites like Facebook, Pinterest, Twitter, and Instagram to not only get views, but provide a super simple way for supporters to share it which will get your society more exposure.
Keys to Video Success
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
Keep it short – it took just 1 and 1/2 minutes to convey the answers to the who, what, where, and why questions folks may ask when considering a genealogy society in the Fresno area
Let images do most of the talking – there’s no need for being verbose if you have energetic imagery that convey your ideas.
Highlight the benefits – the big question potential members have is “why should I bother joining a genealogy society? Make sure you answer that question in your video
Tell them at the beginning and end how to find you – repeating your website address and keeping it on the screen long enough to jot it down gives them what they need to contact you. And after all, that is the goal of your video.
How to Create Your Genealogy Society Video
We have lots of how-to video creation resources for you here at Genealogy Gems. Click here to find step-by-step instructions for creating videos on Animoto, and to see more examples of the role that video can play in your family history.
More Resources Reveal How a Genealogy Society Can Grow Membership
Has it been a while since you worked on your genealogy research? As passionate as we may be about genealogy, the reality is that a little thing called “Life” can get in the way! Getting back into genealogy can actually be a bit daunting. Where did you leave off? Where should you start back up?
If it’s been months or even years since you had your hands in genealogy, you’re in the right place. In this episode, we’re going to talk about how to pick up your genealogy after a hands-off spell so that you can quickly and efficiently get back on the trail of your ancestors.
This episode will also help if you feel like you’ve gotten a little out of control and disorganized in what you’ve been doing so far. This process also works very nicely as a quick audit to help you get back on track.
Listen to the Podcast Episode
To Listen click the media player below (AUDIO ONLY):
Get 20% off a Publisher Extra subscription. Click here and use coupon code genealogygems
Visit Fort Wayne
Fort Wayne, Indiana is the home of the second-largest free genealogy library in the country. Make your plans to visit today. Learn more at https://www.visitfortwayne.com
Family History: Genealogy Made EasyPodcast with Lisa Louise Cooke Republished June 24, 2014
Listen to the Family History: Genealogy Made Easy podcast by Lisa Louise Cooke. It’s a great series for learning the research ropes and well as refreshing your skills.
Welcome to this step-by-step series for beginning genealogists—and more experienced ones who want to brush up or learn something new. I first ran this series in 2008-09. So many people have asked about it, I’m bringing it back in weekly segments.
Episode 37: Your Genealogy Questions Answered, Part 2
Today’s show is all about YOU! Just like Episode 36, this episode is made up completely of your emailed questions, comments and stories. Joining me on today’s episode to read your emails again is my daughter, Lacey Cooke.
Question: Is there a way to get iTunes to download all of the podcasts instead of just the most recent ones? I thought I saw it on the website somewhere but now I can’t find it. –Melanie Armstrong
Answer: (updated since the podcast originally aired): In your iTunes LIBRARY, on the line where the Genealogy Gems Podcast is listed click the GET ALL button. This will download all the past episodes to iTunes on your computer, to be listened to at your convenience. Downloading will take several minutes. You will see a little spinning orange circle to the left of the podcast name as it downloads. Once the episode is downloaded the text will turn from gray to black. Double click the episode and it will start to play after a moment or two.
Answer: I love all those free forms at Family Tree Magazine! I’ll tell you the truth, I decided to throw mine away. I transcribed everything into my database and threw away the paper. Everything is properly sourced there, which is key. I avoid duplicating efforts, which has happened to me when looking back at old paper forms. If I need to double-check things, I do it from the actual sources—the birth or death certificate or interview—not from the family group sheet. The only exception is if the group sheet is part of a brick wall case file that I haven’t solved yet. I keep them until the case is solved, and then the cited answers go into the database.
Question: How do you know when records/indices are complete? I have been looking for immigration records for my family and cannot find them.
They came in large family groups, so you would think it would be easy to find. Even though the name (Mauge) is often misspelled (Mange, Mauga) I cannot find them at Ellis Island, Steve Morse’s website, The National Archives or through my Ancestry.com subscription. The years span 1880 through 1885. Are these immigration records complete or am I looking in the wrong place? -Anne-Marie Eischen
Answer: There are many factors involved here, and many avenues to pursue. Based on other information you told me about your family’s arrival, here are some ideas:
The Family History Library has microfilm of the Baltimore Passenger lists between 1920 and 1897 – and it lists the main author as the U.S. Dept of the Treasury, Bureau of Customs. Passengers are indexed by soundex and the soundex code for Mauge would be M200. But considering the variations you have found of the name you’ll want to arm yourself with the soundex codes for all those variations. The M200 names are on Film # 417302 which I found in the Family History Library catalog and familysearch.org and you can just go to your closes Family History Center and order the film for under $10 and they will send it to you to view at the center.
Click here for a great summary of Baltimore passenger lists by Joe Beine online.
You will also find an index for Baltimore passenger lists between 1820 and 1897 at the Allen County Public Library in Fort Wayne, IN.
Look closely at your source for the port information, and see if you can locate any other verification of that. Maybe she actually arrived through another port.
Usually I would tell you to check departure lists, but in this case, departure lists for Bremen for that time period are not available.
Question: I wanted to share the results of my Google Alerts. My father had red hair and was called “Red” most of his life. So when I ask for “Red” Browning in my alerts, I have received information on the red Browning sweater (the Browning clothing line), a red Browning rifle case (they make guns) and recently the Cincinnati Reds Tom Browning went to jail (the Red’s Browning…). Alas, nothing yet on my Dad! Another family name is Gorry – you can imagine what I got last Halloween! I do love the alerts though – and have added eBay alerts too, thanks to you. Keep encouraging us and thanks for the great tips! -Joan Ketterman
Answer: I’m not sure how much I can help with that one – keep playing with the “plus” and “minus” signs in your searches to refine what you’re looking for. And I’m glad you’re using those eBay alerts. Learn more about eBay alerts in Genealogy Gems Podcast Episode 140. Note: Genealogy Gems Premium Members can learn more about Google Alerts in Premium Podcast Episode 28.
Comment: On the podcast you recommended using Google Books. I have a “gem” for you….I have a link where the LDS church has archived loads of family history books: http://www.familyhistoryarchive.byu.edu. Follow the link and type in the surname of your choice. I have found some wonderful stories there about my ancestors. – Susan in West Palm Beach Florida
Note: The BYU Family History Archive she references has migrated into the Family History (Digital) Books collection at FamilySearch along with the digital book collections of other repositories/ They are now searchable at FamilySearch.org.
Question: This is just something that bugs me. WHICH is the correct pronunciation of Genealogy??? GEEN-e-alogy (with a long “e” at the beginning) or Gen-e-ology (with a short “e” at the beginning)?
Answer: I’ve heard it both ways and I’ve pronounced it both ways. But when I went to Dictionary.com, they actually have an audio pronunciation and they say, GEEN-e-alogy, with a long “e” at the beginning. However you pronounce it, it’s a barrel of fun!
Question: How can I learn more about the Freedom of Information Act?
Question: Hello, I just finished listening to the June Family Tree Magazine Podcast. I have been wanting to write to you for months now to ask you this question: Who is the musician playing the guitar music during the podcast? My husband is a big Chet Atkins fan and I thought it could be Chet but my husband says no just from listening to it. Can you please provide me with the musicians name? -Melissa Roberge
There’s a new video tutorial on genealogy apps for Genealogy Gems Premium website members: “How to Find Essential Genealogy Apps for Genealogists.”
What are the best apps for genealogy? The ones that accomplish whatever you want to GET DONE. Like:
consulting
working on your family tree
translating an old church register
digitally restoring an old photo.
Having your mobile device read you an e-book or blog post (yes, you can do this for free).
But to make the most of the many mobile tools out there for the genealogist, you need to strategically look for them rather than hope you stumble across them. Because most of them aren’t conveniently marked “for the genealogist.”
Save 10% off Mobile Genealogy with Coupon code web10
Premium Membership
The How to Find Essential Genealogy Apps for Genealogists video is one of nearly 30 full-length video tutorials (and an Evernote mini-series tutorial) that you will have access to as a Genealogy Gems Premium Member. To learn more about membership, click here.)
In the new Genealogy Gems Premium Podcast Episode 155, Lisa Louise Cooke talks with author Sylvia Brown about coming to terms with her renowned New England family’s legacy of wealth, philanthropy–and slaveholding. Also in this episode: Facebook helps a...
Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
The How to Find Essential Genealogy Apps for Genealogists video is one of nearly 30 full-length video tutorials (and an Evernote mini-series tutorial) that you will have access to as a Genealogy Gems Premium Member. To learn more about membership,