Mobile friendly search is now within reach! If you Google-search on a mobile phone (or on a small tablet), you know how frustrating it can be to navigate some websites on the small screens. The text is too small, the links are too tiny to click on and you have to scroll around to read the entire page.
Recently, Google added a “mobile-friendly” search label to their results. It’s already available for the English language; additional languages and features will roll out in the coming weeks. According to Google, “mobile-friendly” sites avoid software not common on mobile devices; use text that’s readable without zooming, resize their screens so you don’t have to scroll across horizontally (you may still need to scroll vertically), and space links so you can tap each one without accidentally tapping the one next to it.
Here’s what the search result will look like, if it’s mobile-friendly:
“We see these labels as a first step in helping mobile users to have a better mobile web experience,” says the Google Webmaster Central Blog post on the topic. “We are also experimenting with using the mobile-friendly criteria as a ranking signal.”
If mobile friendly search results get prioritized in our searches (especially when we’re on mobile devices), imagine how that will motivate companies to make their websites easier to navigate on the small screen. It’s another leap forward for Googling-on-the-Go!
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