Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Genealogy societies have traditionally been centered around genealogists coming together in person, sharing research success stories, and learning more about how to find the records and stories of elusive ancestors.
These days though it’s easy to get distracted by by online research and perceived short cuts. The newest generation of researchers started their search not in a library, but on a computer keyboard. The problem is that they often don’t know what they are missing when it comes to what genealogy societies have to offer.
One solution: show them the value with video!
Create Video Magic with Animoto
(Full disclosure: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. Thank you for supporting the Genealogy Gems blog!)
One of my favorite video creation tools is Animoto because it helps you creates incredibly professional-looking videos in a shockingly short amount of time. And most importantly, Animoto requires no more technical skill than clicking, dragging, and dropping with a mouse.
Rather than seeing the Internet as the enemy of your society, embrace it and put it to work for it. Online video is terrific tool for:
Creating awareness
Promoting events
Building your membership
Providing genealogical educational information
Sharing events with those who are unable to attend in person
just to name a few ideas.
See It for Yourself
Last year I had the pleasure of presenting a full day genealogy seminar in Fresno, California. Turning photos of the day into a video that could be used to build membership was a breeze With Animoto. I selected a design, uploaded my images and added text to help make the case. Here’s an example of a video I created for the Fresno Genealogical Society.
Getting the Word Out
A video like this can spread the word and reach prospective members in a variety of ways. Here are just a few ideas for how a genealogy society can grow membership using video to achieve their engagement goals:
Download the video from the Animoto website and show it at your next meeting so visitors can envision reasons to return
Embed the video your society’s website (just copy the code from Animoto and paste it on your webpage and the video will appear in a convenient video player)
Share the video on social media sites like Facebook, Pinterest, Twitter, and Instagram to not only get views, but provide a super simple way for supporters to share it which will get your society more exposure.
Keys to Video Success
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
Keep it short – it took just 1 and 1/2 minutes to convey the answers to the who, what, where, and why questions folks may ask when considering a genealogy society in the Fresno area
Let images do most of the talking – there’s no need for being verbose if you have energetic imagery that convey your ideas.
Highlight the benefits – the big question potential members have is “why should I bother joining a genealogy society? Make sure you answer that question in your video
Tell them at the beginning and end how to find you – repeating your website address and keeping it on the screen long enough to jot it down gives them what they need to contact you. And after all, that is the goal of your video.
How to Create Your Genealogy Society Video
We have lots of how-to video creation resources for you here at Genealogy Gems. Click here to find step-by-step instructions for creating videos on Animoto, and to see more examples of the role that video can play in your family history.
More Resources Reveal How a Genealogy Society Can Grow Membership
In this episode I’ve got another blast from the past for you. We have reached deep into the podcast archive and retrieved episodes 5 and 6.
In Episode 5 we touch on using the video website YouTube for genealogy, and then I walk you through how to Bring Sites Back From the Deadwith Google. Then we wrap things up with a cool little way to Spice Up Your Genealogy Database.
In episode 6 I have a gem for you called Cast a Shadow on Your Ancestors, and we cover the free genealogy website US GenWeb
Episode: # 05 Original Publish Date: March 25, 2007
MAILBOX
Email this week from Mike O’Laughlin of the Irish Roots Cafe: “Congratulations on your podcast! I am sure it will help many folks out there. I was glad to see the fine Irish families of Scully and Lynch on your latest show notes!”
GEM: You Tube Follow Up Note: The Genealogy Tech Podcast is no longer published or available.
YouTube in the news – the concern was raised by Viacom this month about YouTube benefiting from their programming without compensating them, which could mean copyright infringement. While the course of YouTube could change depending on the outcome of this suit, the attraction for family historians remains strong because of the nature of the content.
Software mentioned:
Pinnacle. Final Cut for MAC. Limits with Movie Maker
I posted 2 videos – A Nurse In Training Part 1 & 2
When you get a “File Not Found” error when clicking on a link, it doesn’t mean the information is always gone forever. You may be able to find it in the Cache version.
Google takes a snapshot of each page it examines and caches (stores) that version as a back-up. It’s what Google uses to judge if a page is a good match for your query. In the case of a website that no longer exists, the cache copy us a snapshot of the website when it was still active hidden away or cached.
Practically every search result includes a Cached link. Clicking on that link takes you to the Google cached version of that web page, instead of the current version of the page. This is useful if the original page is unavailable because of:
1.Internet congestion
2.A down, overloaded, or just slow website – Since Google’s servers are typically faster than many web servers, you can often access a page’s cached version faster than the page itself.
3.The owner’s recently removing the page from the Web
Sometimes you can even access the cached version from a site that otherwise require registration or a subscription.
If Google returns a link to a page that appears to have little to do with your query, or if you can’t find the information you’re seeking on the current version of the page, take a look at the cached version.
Hit the Back button and look for a link to a “cached” copy at the end of the URL at the end of the search result. Clicking on the “cached” link should bring up a copy of the page as it appeared at the time that Google indexed that page, with your search terms highlighted in yellow.
If you don’t see a cached link, it may have been omitted because the owners of the site have requested that Google remove the cached version or not cache their content. Also, any sites Google hasn’t indexed won’t have a cache version.
Limit: If the original page contains more than 101 kilobytes of text, the cached version of the page will consist of the first 101 Kbytes (120 Kbytes for pdf files).
Really looking for an oldie but a goody? Try the Wayback Machine
It allows you to browse through 85 billion web pages archived from 1996 to a few months ago.
To start surfing the Wayback, type in the web address of a site or page where you would like to start, and press enter. Then select from the archived dates available. The resulting pages point to other archived pages at as close a date as possible. Keyword searching is not currently supported.
GEM: Spice up your database
Search Google Images, then Right click and save to your hard drive.
Use Silhouettes
Find something that represents what you do know about that person. It really does help you see them more as a person and less as an entry in your database – their occupation, a reader, a sport, etc.
Episode: # 06 Original Publish Date: April 1, 2007
You can learn more about Jewish roots at the 350 Years of American Jewish History website JewishGen, The Home of Jewish Genealogy
GEM: Cast a Shadow on Your Ancestors
In the episode #5 I shared a little gem that would spice up your genealogical database – adding silhouettes and artistic images to the file of an ancestor when you don’t have a photograph.
Probably the most famous silhouette these days are the silhouettes used by Apple for advertising the iPod digital music and audio player. It may surprise your teenager or grandchild to learn that the first silhouettes were done hundreds of years ago.
Back then silhouettes (or shades as they were called), they paintings or drawings of a person’s shadow. They were popular amongst English royalty and the art form quickly spread to Europe. A silhouette can also be cut from black paper, and was a simple alternative for people who could not afford other forms of portraiture, which, in the eighteenth century, was still an expensive proposition.
The word took its name from Étienne de Silhouette, but it’s uncertain as to whether his name was attributed because he enjoyed this art form, or as the story goes because the victims of his taxes complained that they were reduced to mere shadows.
Either way, the popularity of Silhouettes hit new heights in the United States where they were seen in magazines, brochures and other printed material. But they faded from popularity as Photographs took over in the 1900s.
As a follow up, I want to share with you a simple technique for creating your own silhouettes. You can use ordinary snapshots to create a visual family record.
Take a photo of a person in profile against a neutral background.
Blanket the photo background with white acrylic or tempera paint
Fill in the image with a heavy black permanent marker, curing the shoulders down for a classical pose.
Add fun details like cowlicks, eyelashes, hats, and jewelry that express the person’s personality with a fine felt-tip pen.
Photocopy the doctored photos onto quality art paper. Since glossy papers work print best, you could also use your computer scanner to scan the image into your hard drive. From there you can add it to your database, or print it out onto glossy photo paper for mounting.
To represent folks in your family tree, create a silhouette of your father to represent his Great Great Grandfather, and add a farmer’s hat and rake to represent his profession of farming. Chances are dad has inherited some of his profile anyway. Have fun with it and be creative. But of course be very sure to label to silhouette appropriately as a creative interpretation rather than a literal rendering.
You can also do silhouettes of your family including extended family and arrange the portraits together on a wall. Use black painted frames in a variety of shapes and sizes and hang in a way that represents the family tree / relationships.
Silhouettes%20:%20Rediscovering%20the%20Lost%20Art<img%20src=”http:/www.assoc-amazon.com/e/ir?t=genegemspodc-20&l=as2&o=1&a=0970115105″%20width=”1″%20height=”1″%20border=”0″%20alt=””%20style=”border:none%20!important;%20margin:0px%20!important;”%20/>%20″ >Silhouettes: Rediscovering the Lost Art
Last year the website celebrated its 10th Anniversary. The USGenWeb Project consists of a group of volunteers working together to provide Internet websites for genealogical research in every county and every state of the United States. The Project is non-commercial and fully committed to free access for everyone. Organization within the website is by state and county.
You can go to the homepage of the website and click on the state of your choice from the left hand column. From the state page you can select the county you wish to search in. However, when I know they name of the county I want to search in, I’ve found it’s often quicker just to search at google.com and do a search like “genweb sibley county mn” The choice is yours.
Remember to use the Google search gem that I gave you in episode one (see episode #134 http://www.genealogygemspodcast.com/webpage/episode-145-a-blast-from-the-past ) to quickly search within the county website. Many don’t have search engines of their own, and so that’s when I first really started using that search technique. These county sites are often very rich though, and after a focused search, it’s rewarding just to wander the site. It will help you become more familiar with the county!
You’ll likely find databases of Births, Deaths, Marriages, townships histories, plat maps, surnames, and a host of other topics. Because each county has its own volunteer coordinator, the information you will find varies from county to county. And as always, info is being added regularly, so you need to book mark them and return on a regular basis to see what’s new.
Be sure and share your resources as well. That’s the power behind the GenWeb project – volunteers. Volunteering your county resources will enrich other’s experience and will likely lead to connections that will continue to further your own research.
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Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
