Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Genealogy societies have traditionally been centered around genealogists coming together in person, sharing research success stories, and learning more about how to find the records and stories of elusive ancestors.
These days though it’s easy to get distracted by by online research and perceived short cuts. The newest generation of researchers started their search not in a library, but on a computer keyboard. The problem is that they often don’t know what they are missing when it comes to what genealogy societies have to offer.
One solution: show them the value with video!
Create Video Magic with Animoto
(Full disclosure: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. Thank you for supporting the Genealogy Gems blog!)
One of my favorite video creation tools is Animoto because it helps you creates incredibly professional-looking videos in a shockingly short amount of time. And most importantly, Animoto requires no more technical skill than clicking, dragging, and dropping with a mouse.
Rather than seeing the Internet as the enemy of your society, embrace it and put it to work for it. Online video is terrific tool for:
Creating awareness
Promoting events
Building your membership
Providing genealogical educational information
Sharing events with those who are unable to attend in person
just to name a few ideas.
See It for Yourself
Last year I had the pleasure of presenting a full day genealogy seminar in Fresno, California. Turning photos of the day into a video that could be used to build membership was a breeze With Animoto. I selected a design, uploaded my images and added text to help make the case. Here’s an example of a video I created for the Fresno Genealogical Society.
Getting the Word Out
A video like this can spread the word and reach prospective members in a variety of ways. Here are just a few ideas for how a genealogy society can grow membership using video to achieve their engagement goals:
Download the video from the Animoto website and show it at your next meeting so visitors can envision reasons to return
Embed the video your society’s website (just copy the code from Animoto and paste it on your webpage and the video will appear in a convenient video player)
Share the video on social media sites like Facebook, Pinterest, Twitter, and Instagram to not only get views, but provide a super simple way for supporters to share it which will get your society more exposure.
Keys to Video Success
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
Keep it short – it took just 1 and 1/2 minutes to convey the answers to the who, what, where, and why questions folks may ask when considering a genealogy society in the Fresno area
Let images do most of the talking – there’s no need for being verbose if you have energetic imagery that convey your ideas.
Highlight the benefits – the big question potential members have is “why should I bother joining a genealogy society? Make sure you answer that question in your video
Tell them at the beginning and end how to find you – repeating your website address and keeping it on the screen long enough to jot it down gives them what they need to contact you. And after all, that is the goal of your video.
How to Create Your Genealogy Society Video
We have lots of how-to video creation resources for you here at Genealogy Gems. Click here to find step-by-step instructions for creating videos on Animoto, and to see more examples of the role that video can play in your family history.
More Resources Reveal How a Genealogy Society Can Grow Membership
London. Paris. Athens. Berlin. Bombay. Rome. New York City. Copenhagen. Dublin. Edinburgh. Jerusalem. The oldest known photographs of these cities and more are featured in this post at Abroad in the Yard.
Boulevard du Temple, Paris, by Louis Daguerre, 1838. Wikimedia Commons image, Scanned from The Photography Book, Phaidon Press, London, 1997.
I love the details in these photos that are usually left to our imagination. An 1858 image of a Toronto thoroughfare was likely taken in at its best, since the photo was part of a (failed) bid to become Canada’s capital. And yet the streets are still muddy enough you wouldn’t want to step off that freshly-swept sidewalk, especially if you were in a long dress.
You can read the shop signs in these pictures. See signs of construction and destruction, an eternal presence in these metropolises. Count the number of levels in the tall tenements and other buildings that sheltered our ancestors’ daily lives without air conditioning, central heat or elevators.
Despite the busy city streets shown here, they don’t look busy. So much time had to elapse during the taking of the image that anyone moving wasn’t captured. Only a few loungers and the shoe-shine man (and his customer) appear in these photos of busy streets.
Although not shown in the blog post above, my favorite historical image of a city is the Cincinnati Panorama of 1848, the oldest known “comprehensive photo” of an American city. The resolution of this series of photos is so high, you can see details the photographers themselves couldn’t possibly have caught. The panorama can be explored at an interactive website, which offers “portals” to different parts of the city and city life when you click on them. Whether you had ancestors in this Ohio River town or not, this is a fascinating piece of history.
Looking for pictures of your ancestor’s hometown or daily life? There are some great search tips in Lisa’s newly-revised and updated 2nd edition of her popular book, The Genealogist’s Google Toolbox. Maybe you already use Google to search for images. Learn how to drill down to just the images you want: black and white pictures, images with faces, images taken of a particular location during a certain time period and more!
McSorley’s Bar, a 1912 painting by John French Sloan. Wikimedia Commons image; click to view.
Get quick definitions of old and unfamiliar words with the Google “define” search operator.
Recently, Shelly wrote to us about some correspondence she didn’t understand from an older relative. One mysterious phrase particularly stuck out:
“She has mentioned several times that various relatives of mine were ’rounders.’ An example: ‘I found out later she was a real rounder.’ Does this mean a drinker, a promiscuous person, or just someone who ran around a lot as a younger person? Apparently, I come from a big family of ’rounders’!”
The answer to Shelly’s question is a perfect example of how Google can help buy medication online in canada with genealogy questions like this one. Google’s Define search operator is the key here. Go to Google.com and type define:rounder and you’ll get the following answer:
So yes indeed, it sounds like Shelly’s ancestors enjoyed “making the rounds” to drinking establishments!
Did you know that Google is getting smarter about answering our questions with search results? Instead of just showing us links to sites with the keywords in our questions, Google has started providing answers at the top of the search results. Click here to see an example!
Resource:
The Genealogist’s Google Toolboxcovers the use of search operators for genealogy in depth. I’ve fully revised and updated this new second edition.
Over a million people have done DNA testing with 23andMe, many lured by that company’s health information tools. Learn to use their genetic genealogy tools to get the most out of testing there! (and keep reading for a special limited time sale!)
I am one of the million+ people who have tested my DNA with 23andMe. Early on in my days as a 23andMe customer, I spotted a match who listed ancestry from Washington state, where I grew up. Because I have had both of my parents tested, 23andMe told me that this match was on my dad’s side. I sent an inquiry out to the match and named a few of my paternal surnames as possible connections between us.
As it turns out, this match was my dad’s half first cousin! They are about the same age and had played together all the time as boys, but their families had lost touch over the years. What was even more exciting for me, is that using the tools at 23andMe I was able to see the actual physical locations on the DNA that I shared with this cousin.
Knowing that our common ancestor was Lucy J. Claunch, I knew that these actual physical, tangible pieces of me were once pieces of her. All at once I felt a discernible shift in myself and the way I viewed my connection to her. She was no longer a name on a genealogical record, she was my ancestor, and I wanted to know more. For me, it took the DNA connection to give me that added oomph to turn my genealogy into family history. As it happened, that DNA connection came through 23andMe.
How to Focus on Genealogy DNA testing with 23andMe
23andMe is primarily focused on empowering personal health. They recently announced the restored ability to provide limited health information to their customers. The wide variety of content on their website can easily distract you from the genetic genealogy tools they are offering. To help you focus on these tools and use them to verify and extend your family tree, I’ve just released a NEW laminated quick guide, Understanding 23andMe.
Understanding 23andMe addresses the most pressing genetic genealogy questions for those doing DNA testing with 23andMe, like:
How can I control how much information is being shared with others?
How can I enter my genealogical information?
How do I know when I have a good match?
Is the YDNA and mtDNA information they give the same as what I see at other places?
What is the best way to use the ethnicity results presented?
When a loved one suffers from dementia or Alzheimer’s, it can be difficult to gather their memories–or to understand how “real” the memories are. Lisa gathered some great advice from an expert!Many of us have (or will have) loved ones who...
Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
the most out of testing there! (and keep reading for a 
Understanding 23andMe