Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Genealogy societies have traditionally been centered around genealogists coming together in person, sharing research success stories, and learning more about how to find the records and stories of elusive ancestors.
These days though it’s easy to get distracted by by online research and perceived short cuts. The newest generation of researchers started their search not in a library, but on a computer keyboard. The problem is that they often don’t know what they are missing when it comes to what genealogy societies have to offer.
One solution: show them the value with video!
Create Video Magic with Animoto
(Full disclosure: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. Thank you for supporting the Genealogy Gems blog!)
One of my favorite video creation tools is Animoto because it helps you creates incredibly professional-looking videos in a shockingly short amount of time. And most importantly, Animoto requires no more technical skill than clicking, dragging, and dropping with a mouse.
Rather than seeing the Internet as the enemy of your society, embrace it and put it to work for it. Online video is terrific tool for:
Creating awareness
Promoting events
Building your membership
Providing genealogical educational information
Sharing events with those who are unable to attend in person
just to name a few ideas.
See It for Yourself
Last year I had the pleasure of presenting a full day genealogy seminar in Fresno, California. Turning photos of the day into a video that could be used to build membership was a breeze With Animoto. I selected a design, uploaded my images and added text to help make the case. Here’s an example of a video I created for the Fresno Genealogical Society.
Getting the Word Out
A video like this can spread the word and reach prospective members in a variety of ways. Here are just a few ideas for how a genealogy society can grow membership using video to achieve their engagement goals:
Download the video from the Animoto website and show it at your next meeting so visitors can envision reasons to return
Embed the video your society’s website (just copy the code from Animoto and paste it on your webpage and the video will appear in a convenient video player)
Share the video on social media sites like Facebook, Pinterest, Twitter, and Instagram to not only get views, but provide a super simple way for supporters to share it which will get your society more exposure.
Keys to Video Success
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
Keep it short – it took just 1 and 1/2 minutes to convey the answers to the who, what, where, and why questions folks may ask when considering a genealogy society in the Fresno area
Let images do most of the talking – there’s no need for being verbose if you have energetic imagery that convey your ideas.
Highlight the benefits – the big question potential members have is “why should I bother joining a genealogy society? Make sure you answer that question in your video
Tell them at the beginning and end how to find you – repeating your website address and keeping it on the screen long enough to jot it down gives them what they need to contact you. And after all, that is the goal of your video.
How to Create Your Genealogy Society Video
We have lots of how-to video creation resources for you here at Genealogy Gems. Click here to find step-by-step instructions for creating videos on Animoto, and to see more examples of the role that video can play in your family history.
More Resources Reveal How a Genealogy Society Can Grow Membership
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Some of us are using heirloom research for genealogy. A new exhibit traces the history of interesting heirlooms using genealogical research strategies. Be inspired by these examples and tips to research heirlooms and more fully discover their stories.
A new exhibit called Heirloom Genealogy: Tracing your Family Treasures has opened at The Star of the Republic Museum in Texas. You better believe it caught our interest! We know our readers are looking for unique and different ways to continue their genealogy journeys. We wanted to find out more about how family historians are using heirloom research for genealogy. Curator Shawn Carlson was kind enough to answer some questions about it and share the touching stories the heirlooms held.
Q: What an unusual exhibit idea! How did you think of it?
A: I had been researching artifacts at the museum for several years by tracing the genealogy of the families who donated the artifacts. The best exhibit text usually comes from real stories about artifacts—and doing the genealogy was where I found the stories. When I started thinking about this latest exhibit, I thought maybe there was a way that I could use the genealogical research I already had, and that’s when I came up with the idea of “heirloom genealogy.”
Q: Who was involved in the research and how long did it take?
A: I did all of the research. Some of it had previously been done, but some was new. I usually spend the summer researching for an exhibit, and then write the text and begin production in the fall for a March opening during the Texas Independence Day celebration at Washington-on-the-Brazos.
Q: Can you share a couple of examples and images of artifacts and the documents that told their stories?
A: One of the artifacts I researched was a red-on-white appliqué quilt. It was made in 1805 in Vermont and donated by the quiltmaker’s 3X great-granddaughter who lived in Houston. It should have been easy to figure out the lineage by the inscription on the quilt—but it wasn’t. There were two Cynthia Tuckers and two Pearl Browns in the family and one quilt owner had been married a couple of times and used a nickname. So, it took a bit of sorting out. The research was all done using census data, but it all came back to the inscription on the quilt for final verification.
Another item in our collection is a small buckskin suit that belonged to a little boy named Edward Clark Boylan. He was born in New Orleans in 1840 and died three years later near Galveston, probably from yellow fever. We knew his birth and death dates from his sister’s descendant who donated the suit, but not much else. I found some cryptic notes in our files taken by a previous curator and was able to trace Edward to Captain James Boylan who was captain of the ship Brutus during the Texas Revolution.
I found a passenger list from 1839 with Captain Boylan, his wife, and daughter traveling from Puerto Rico to New York. Mrs. Boylan would have been pregnant with Edward during that voyage:
The year that Edward died, his father was mentioned frequently in the newspapers as he led a flotilla of ships out of Campeche. He was probably not present when little Edward died.
Q: What was an especially interesting story you came across while researching this exhibition?
A: One of the most interesting items we’ve received in recent years is a slave birth record that was part of a family collection:
The donor’s ancestors were early settlers of Washington County. The slave record was interesting because it listed birth dates from 1832 to 1865. Out of curiosity, I tried tracking some of the slaves to see if I could find living descendants. I started with the 1870 census—looking for African-Americans with the surname of the plantation owner and first names that matched the slaves in the birth record. I was able to follow through on one of the names to find a living descendant. She and her family came to visit the museum and see the birth record of their ancestor. While the family was visiting during last year’s Texas Independence Day celebration, the donor of the slave record also visited the museum and the two families were able to meet.
Q: What advice do you have for family historians with heirlooms?
A: Learn about the artifacts you have and match them to their owners. There is plenty of information online that will help you identify and date artifacts. Knowing the date of an artifact helps you determine who had it in the past.
More on Heirloom Research for Genealogy
Connect your heirlooms with their stories and bring the past to life!
Disclosure: This article contains affiliate links and Genealogy Gems will be compensated if you make a purchase after clicking on these links (at no additional cost to you). Thank you for supporting Genealogy Gems!
If you’ve got British colonial roots in North America, you know how tough it can be to learn more about your family during that time. That’s why I was excited to read a
The Beaver Map, 1715. By Special Collections Toronto Public Library. Flickr, via Wikimedia Commons.
recent article in the Harvard Gazette.
According to the article, plans are afoot to digitize and make available millions of British colonial documents. Yep, you read that right. Millions. There are still that many colonial-era documents sitting largely untouched in public and private archives, far from the reach of the everyday genealogist.
The Gazette reports not one but two major digitizing projects underway relating to British colonial documents in the U.S. Harvard University is leading the first project, which is already funded and underway. It will capture around 30 million pages of 17th- and 18th-century material from more than 1600 manuscript collections at 12 different Harvard repositories.
As if that’s not good enough news, a much larger project is in the works, too. A larger-scale Colonial Archives of North America has plans to digitally assemble pre-Revolutionary War material from Harvard and several historical societies, archives and Libraries in New England, New York and beyond (including Montreal). I was pleased to see that records relating to businesses, poverty, public health and indigent care will form part of the anticipated collection. These kinds of documents talk about everyday folks and their living conditions. Just what we want for our colonial genealogy. This second project is not funded yet but researchers are confident it will be.
Meanwhile, check out online resources like these for colonial documents:
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Genealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?
Just a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:
Q: Can you share a couple of examples and images of artifacts and the documents that told their stories?
Connect your heirlooms with their stories and bring the past to life!