How a Genealogy Society Can Grow Membership

how to grow genealogy society membership with videoGenealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?

Genealogy societies have traditionally been centered around genealogists coming together in person, sharing research success stories, and learning more about how to find the records and stories of elusive ancestors.

These days though it’s easy to get distracted by by online research and perceived short cuts. The newest generation of researchers started their search not in a library, but on a computer keyboard. The problem is that they often don’t know what they are missing when it comes to what genealogy societies have to offer.

One solution: show them the value with video!

Create Video Magic with Animoto

(Full disclosure: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. Thank you for supporting the Genealogy Gems blog!)

One of my favorite video creation tools is Animoto because it helps you creates incredibly professional-looking videos in a shockingly short amount of time. And most importantly, Animoto requires no more technical skill than clicking, dragging, and dropping with a mouse.

Rather than seeing the Internet as the enemy of your society, embrace it and put it to work for it. Online video is terrific tool for:

  • Creating awareness
  • Promoting events
  • Building your membership
  • Providing genealogical educational information
  • Sharing events with those who are unable to attend in person

just to name a few ideas.

See It for Yourself

Last year I had the pleasure of presenting a full day genealogy seminar in Fresno, California. Turning photos of the day into a video that could be used to build membership was a breeze With Animoto. I selected a design, uploaded my images and added text to help make the case. Here’s an example of a video I created for the Fresno Genealogical Society.

Getting the Word Out

A video like this can spread the word and reach prospective members in a variety of ways. Here are just a few ideas for how a genealogy society can grow membership using video to achieve their engagement goals:

  • Download the video from the Animoto website and show it at your next meeting so visitors can envision reasons to return
  • Embed the video your society’s website (just copy the code from Animoto and paste it on your webpage and the video will appear in a convenient video player)
  • Share the video on social media sites like Facebook, Pinterest, Twitter, and Instagram to not only get views, but provide a super simple way for supporters to share it which will get your society more exposure.

Keys to Video Success

key to successJust a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:

  • Keep it short – it took just 1 and 1/2 minutes to convey the answers to the who, what, where, and why questions folks may ask when considering a genealogy society in the Fresno area
  • Let images do most of the talking – there’s no need for being verbose if you have energetic imagery that convey your ideas.
  • Highlight the benefits – the big question potential members have is “why should I bother joining a genealogy society? Make sure you answer that question in your video
  • Tell them at the beginning and end how to find you – repeating your website address and keeping it on the screen long enough to jot it down gives them what they need to contact you. And after all, that is the goal of your video.

How to Create Your Genealogy Society Video

We have lots of how-to video creation resources for you here at Genealogy Gems. Click here to find step-by-step instructions for creating videos on Animoto, and to see more examples of the role that video can play in your family history.

More Resources Reveal How a Genealogy Society Can Grow MembershipGenealogy Gems for societies around table

READ: Need a Genealogy Speaker? Here’s the Affordable Solution

 

 

 

Genealogy Gems Podcast Episode 245 – Telling Your Family’s Story with Video

with Lisa Louise Cooke
September 2020

Don’t just gather genealogical information. Take the time to tell your ancestors’ stories!

Video is the perfect medium for sharing your family’s history. It captures the interest of the eyes and the ears.

In this episode my special guest is Kathy Nielsen. She’s a librarian from California who recently started creating videos. She’s going to walk you through the simple yet effective process she followed. Then I will share additional things to consider and strategies that you can use.

If you’re not interested in creating a video, that’s OK. Today’s episode will make you a better storyteller and will provide you with inspiring story examples by other genealogists.

Elevenses with Lisa Episode 14 – Creating Family History Story Videos

Watch the video and read the full show notes here.

Creating family history story videos

After listening to this episode, watch Elevenses with Lisa episode 16 How to Make a Video with Adobe Spark  to learn how to make videos quickly and easily for free.

Genealogy Gems Premium Members can download the handy PDF show notes for each of these Elevenses with Lisa episodes. Simply log into your membership, and then in the menu under “Video” click “Elevenses with Lisa.” Click the episode and scroll down to the Resources section of the show notes.

Genealogy Gems Premium Members can download the show notes PDF from the Resources section on that page.

Become a Genealogy Gems Premium eLearning Member

Premium Members have exclusive access to:

  • Video classes and downloadable handouts
  • The Genealogy Gems Premium Podcast
  • Elevenses with Lisa downloadable show notes PDF

Become a member here.

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Click to learn more about Genealogy Gems Premium Membership.

Getting Your Family History Digitized

I use Larsen Digital and have been extremely pleased with the service and results. The folks at Larsen Digital have put together special and exclusive discounts for Genealogy Gems listeners and readers. Click here to learn more and receive exclusive discounts and coupon codes.

Genealogy Gems Podcast App

Don’t miss the Bonus audio for this episode. In the app, tap the gift box icon just under the media player. Get the app here

Sunday, September 27th. “The Irish philosopher and statesman Edmund Burke stated in 1790 that “People will not look forward to posterity who never look backward to their ancestors.” For those that do the looking forward, or those just idly curious about in their roots, today is Ancestor Appreciation Day. Census records play an important role in researching individual details, but the law mandates a 72 year wait for access. Annually, though, the Bureau’s American Community Survey compiles statistics for detailed ancestry or ethnic groups or populations in the nation. The largest reported ancestry is German, at over 41-million of our nearly 330-million population. The Irish of Edmund Burke come second, with nearly 31-million, or more than remain in Ireland itself.” Profile America

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How to Find Genealogy Apps: New Premium Video

There’s a new video tutorial on genealogy apps for Genealogy Gems Premium website members: “How to Find Essential Genealogy Apps for Genealogists.”

What are the best apps for genealogy? The ones that accomplish whatever you want to GET DONE. Like:

  • consulting
  • working on your family tree
  • translating an old church register
  • digitally restoring an old photo.
  • Having your mobile device read you an e-book or blog post (yes, you can do this for free).

But to make the most of the many mobile tools out there for the genealogist, you need to strategically look for them rather than hope you stumble across them. Because most of them aren’t conveniently marked “for the genealogist.”

A new 36-minute video tutorial by leading tech genealogy educator Lisa Louise Cooke shows you how to get the most out of your mobile device for genealogy. In “How to Find Essential Genealogy Apps for Genealogists (and 3 to Start Using Right Away)” she covers:

  • How to identify mobile-friendly tasks you want to accomplish;
  • Apps that every genealogist can enjoy right away;
  • Knowing where to look for apps;
  • Automating the process of finding apps; and
  • How to keep from purchasing apps you don’t need.

Get the Book! mobile genealogy book

These tips are taken from hundreds of hours of research and testing Lisa put into her new book Mobile Genealogy: How to Use Your Tablet and Smartphone for Family History Research.

Save 10% off Mobile Genealogy
with Coupon code web10

Premium Membership

Genealogy Gems Premium eLearning MembershipThe How to Find Essential Genealogy Apps for Genealogists video is one of nearly 30 full-length video tutorials (and an Evernote mini-series tutorial) that you will have access to as a Genealogy Gems Premium Member. To learn more about membership, click here.)

More on Genealogy Apps and Mobile Genealogy

How to Use Your Mobile Device for Genealogy: Free Video

3 Tips for Getting the Most Out of Your Mobile Device

Tools to Highlight Your Great Genealogy Finds: Snagit and Skitch

 

Genealogy Gems Book Club: Q & A with Genealogist Nathan Dylan Goodwin, Author of The Sterling Affair

After a long day of genealogical research, what could be more satisfying than curling up with a good book about genealogical research?! Nathan Dylan Goodwin’s new book The Sterling Affair promises a satisfying return journey into the life of forensic genealogist Morton Farrier. 

(This article includes affiliate links. If you decide to pick up a copy of this book, using our links for which we will be compensated by the book seller helps support our ability to bring author Q&A’s like this to your screen. Thank you!)

Click here to purchase your copy of The Sterling Affair

Genealogy Gems The Sterling Affair by Nathan Dylan Goodwin. Click image to order your copy.

The Sterling Affair by Nathan Dylan Goodwin

Goodwin sets the scene of his new book as follows:

“When an unannounced stranger comes calling at Morton Farrier’s front door, he finds himself faced with the most intriguing and confounding case of his career to-date as a forensic genealogist. He agrees to accept the contract to identify a man who had been secretly living under the name of his new client’s long-deceased brother.

Morton must use his range of resources and research skills to help him deconstruct this mysterious man’s life, ultimately leading him back into the murky world of 1950s international affairs of state.”

A Conversation with Author Nathan Dylan Goodwin

Don’t worry, we won’t be spoiling the exciting read you have ahead of you. Today I will be chatting with Nathan about his life as an author, his writing process, and how the main character, Morton Farrier, almost didn’t make it past the first book!

Lisa Louise Cooke: The Sterling Affair is your eighth novel in the Morton Farrier genealogical crime mystery series. When you first began writing the series did you imagine an eighth book?  And today can you imagine even more?

Nathan: I literally had no concept that there would be so many books in the series! At first, it was written as a one-off, then I started to have ideas for two or three more.

I think when I wrote book three, The Orange Lilies, I knew that the series had plenty more scope, especially as DNA-testing was just beginning for genealogists, opening up a whole new world of potential storylines! As to the future of the series, I’m currently plotting books nine and ten. I don’t see an end to the series just yet!

The Sterling Affair - a genealogical crime mystery

Click the book image to order your copy.

Lisa Louise Cooke: I heard you speak at THE Genealogy Show conference in Birmingham England in 2019. In that presentation you told the audience that you almost killed off Morton at the end of the first book. I imagine you’re glad now that he survived. What exactly happened back then? 

Nathan: Killing Morton would have been the most stupid thing I could have done!

I started writing Hiding the Past (the first book in the series) as part of my studies for a Master’s Degree in creative writing and I think I’d been reading a novel at the time, which went along the lines of ‘if you’re reading this then I’m dead’. I thought this angle might work for the first draft of my story but thankfully, as the book progressed, I was able to see several plotlines, which could continue into further stories.

I knew from the outset that I wanted the main character, Morton Farrier, to have been adopted and be totally unaware of his biological family, so there was plenty of scope there to continue that subplot in future books.

Lisa Louise Cooke: How has the advent of DNA testing changed the course of your writing?

Nathan: DNA-testing has completely changed the course of my writing—in a good way, I like to think! There are now so many more possibilities for Morton to solve his cases in different ways.

Morton took an Ancestry DNA test back in 2014 when it had not yet even become possible in the UK. He did what I had to do, which was to order one in the US and have a friend ship it over, then post it back to the US for testing and analysis!

From that point onwards, DNA has played an ever-increasing role in helping Morton to solve his cases. In the most recent book, The Sterling Affair, Morton uses a variety of real tools and websites which are familiar to genealogists.

Lisa Louise Cooke: When you start a book like The Sterling Affair, do you already have it well mapped out, or are there surprises even for you along the way as to the path it will take?

Nathan: I usually spend at least three months conducting research for the books. This involves reading, visiting record offices, libraries, churches, etc. Basically, anything which Morton does in the book, I do first.

 

Novel Research - photo courtesy of Nathan Dylan Goodwin

Photo courtesy of Nathan Dylan Goodwin

At the point when I actually start writing I probably have about 60% of the storyline mapped out. It’s a big cliché to say so, but for me the characters really do come to life and do things which I hadn’t anticipated. For the first few books I found it a little unnerving to be starting to write something that I didn’t know pretty well 100% what was going to happen, but now I trust myself and I know I’ll get to the end if I let the characters lead the way!

Lisa Louise Cooke: Where do you get your inspiration for the story lines in your books? 

Nathan: My ideas come from a variety of sources, but never by actively searching for the next story; I just seem to stumble on a nugget of an idea, which I think could make for an interesting genealogical crime mystery and make a note of it! It can be a news story involving history or genealogy in some way, something I’ve picked up from a family history publication, or a Facebook group where people share their own genealogical mysteries.

Increasingly, the books have more real-life characters, plotlines and locations. For example, The Spyglass File, which is set on the frontline of Kent during the Battle of Britain, was loosely based on my grandmother’s story, whereby she gave birth to an illegitimate child in 1943, whom she put up for adoption whilst my grandfather was a POW in Thailand.

Nathan Dylan Goodwin Genealogy Gems Podcast

Nathan’s Grandmother – Photo courtesy of Nathan Dylan Goodwin.

The Sterling Affair is based on nefarious goings-on during the 1950s and involves real undercover MI6 operations and real spies. The idea for this story came from the National Archives newsletter, which mentioned the release of some previously closed MI6 records. This got me thinking about someone trying to conceal their real identity and Morton having to use his skills to work out who he might be! 

Lisa Louise Cooke: For those new to your books, they will see that this is the eighth novel in the series and wonder if it’s too late to join in. Can the book be read and enjoyed as a stand-alone novel? 

Nathan: I always say that the books can be read as a stand-alone, but you would be missing out on Morton’s backstory. However, with The Sterling Affair there is not too much given away about his own past, so, of all of the stories, this is the most readable out of sequence!

Lisa Louise Cooke: When you’re not writing about Morton Farrier, what is your favorite way to spend free time? 

Nathan: I’m not sure what you mean by ‘free time’!? Obviously, I spend a lot of time on genealogy. I’ve been researching my own family for thirty years now and I feel very fortunate to be able to combine my two loves of writing and genealogy. Aside from that, I enjoy reading, running, skiing, theatre and spending time with my family, friends and dog.

Lisa Louise Cooke: You’re a man of many talents. Do you have other “wishlist” projects you yearn to do in addition to writing?

Nathan: I enjoy photography and would like to develop that at some point in the future and I really would like to take a watercolour painting class at some point. I just need some of that free time you mentioned!

Photography by Nathan Dylan Goodwin

A man of many talents – Photography by Nathan Dylan Goodwin

Lisa Louise Cooke: I’ll be at RootsTech again this year. Will we see you there?

Nathan: I shall have a booth at RootsTech SLC this year signing books and also at THE Genealogy Show in Birmingham once again. So people can come and say hello and let me know what they think of my stories. I love chatting with my readers!

Hear More from Nathan Dylan Goodwin

Read and hear more from genealogical author Nathan Dylan Goodwin in the following exclusive Genealogy Gems content:

  1. Genealogy Gems Podcast episode 180 features an Interview with Nathan Dylan Goodwin author of The Lost Ancestor.
  2. Genealogy Gems Podcast episode 179 features a discussion of The Lost Ancestor by Nathan Dylan Goodwin.
  3. Interview with Nathan Dylan Goodwin: Genealogy Gems Book Club – In this article from 2015 Nathan discusses the second book in the Morton Farrier series, The Lost Ancestor. 
  4. Listen to the full-length Genealogy Gems Book Club interview with Nathan Dylan Goodwin, as he discusses The Lost Ancestor (The Forensic Genealogist) in Genealogy Gems Premium Podcast episode 125 (exclusive for Genealogy Gems Premium Members.)
  5. Listen to our interview with Nathan Dylan Goodwin about his The Wicked Trade and The Suffragette’s Secret in Genealogy Gems Premium Podcast episode 159 (exclusive for Genealogy Gems Premium Members.

Catch up on the Morton Farrier

Learn more about the entire book series featuring Morton Farrier here in this Genealogy Gems Book Club article. 

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