3 Ways to Improve Your Genealogy Blog
Creating and maintaining a genealogy blog is a fun and rewarding way to share your family history. Blogging is also effective in finding cousin connections! If you are worried your blog isn’t pulling in the cousins you expected, elevate your ranking in search results by implementing these 3 ways to improve your genealogy blog.
I recently received this exciting email from Ruth:
“Thank you, thank you, thank you! Several months ago, I attended one of your all-day seminars in Bossier City, Louisiana and I must thank you for motivating me!
I’ve been researching my family tree off and on for 25 years or so, and at times it has taken a back burner to whatever was going on in my life; only to be dusted off when I would get an inquiry or perhaps when someone in the family passed away. In the last 3 years, I have been attending these local seminars with a distant cousin. They were fun and I learned a few things, but none had generated the enthusiasm that I have at the moment!
The knowledge that you share and the easy manner in which you deliver your presentations are so down-to-earth and it inspires me to learn more. I left your seminar with a Premium Membership package and I have been listening to your podcast ever since.
You also encourage your readers to blog about their genealogy. I took your advice and I’ve done just that. Please take a look at my blog – any suggestions you might have would be welcomed. The title is My Family Tree: Hobby or Addiction? and I have dedicated it to my father who passed away in 2005! Here is the link: http://myfamilytreehobbyoraddiction.blogspot.com/
Thank you again for all you do that encourages us and for the new tools that you share with your listeners to help their journey along the way!
Many thanks,
Ruth Craig Estess”
Ruth, thank you and congratulations!
I love hearing how you have put it into action what you learned at the seminar.
Tips for Improving Your Genealogy Blog
Ruth is doing a terrific job including family information on her genealogy blog that others might be Googling. That means they are very likely to find her. But there’s more that can be done. Here are 3 additional tips for Ruth and anyone who wants to get more traction with their genealogy blog:
“1. Add more images. Google looks postively upon websites that have images. It considers the website to be more of an authority on the subject covered in the blog. Images improve Search Engine Optimization (SEO.) In layman’s terms, SEO refers the ways in which you have made your blog easy to use, and easy for Google to understand what it is about. The better Google understands the subject, the better chance it has of delivering your blog as a result when people search on things you write about (like your family tree!) It’s important that your image files have names that accurately reflect what they and your blog post are about. Therefore, it’s a solid strategy to include relevant genealogical information such as names, places and dates in the image titles. If you don’t happen to personally have photos about the subject of your blog post, include images of documents or other related items.
2. Include a Call to Action. At the end of each post, invite your readers to comment and contact you if they are researching the same family. It’s amazing what a little invitation will do to prompt interaction. If you skip this step, your readers may just “lurk”, or in other words, quietly read and then go on to the next website. That’s a missed opportunity for connection and collaboration. Even though a reader may be researching the family you are writing about, they may not think to reach out to you or comment unless you prompt them to do so.
3. Make use of blog categories. Categories and Labels help organize you blog content. Create a category for each surname you discuss on your blog. The category can appear in the side column on your blog. That makes it easy for readers to click a surname they are interested in and jump directly to your posts that discuss that name.”
Categories and Labels are great for SEO too. Google loves well-organized websites because they are easier to understand and deliver in search results.
More Gems on Creating Your Own Genealogy Blog
Ruth wrote to tell me she has already started putting these ideas into practice. She’s on her way to rising in the search results and hearing from distant cousins. How exciting! Click below to continue reading about rewarding and effective family history blogging.
Why Marketing Experts Would Agree That You Should Write a Family History Blog
Why and How to Start a Family History Blog
Genealogy Blogging, the Future of Genealogy and More
Tell Us About Your Genealogy Blog
Do you have a genealogy blog? Well, here’s my call to action! Please share your family history blog, SEO tips, and success stories in the comments area below.
And I would so appreciate it if you would share Genealogy Gems with your friends and blog readers by including a link to our website in your list of favorite genealogy help sites on your blog. Thanks!
How To Pronounce Names: Google Translate and Name Pronunciation Tools
Check out these 3 free online tools that help with how to pronounce names.
Recently, I heard from a Genealogy Gems listener in The Netherlands, who shared research tips for those starting to trace Dutch ancestors. I wanted to mention his email on my free Genealogy Gems podcast, but I didn’t know how to pronounce his name, Niek.
There have been other times I wished I knew how to pronounce names of ancestors or distant cousins, or other foreign words.
I received more than one email regarding the way I mispronounced Regina, Saskatchewan on my Genealogy Gems podcast. I pronounced it with a long “e” sound (like Rageena) when in reality it is pronounced with a long “i” sound (as in Reg-eye-na). I appreciated the correction. But wouldn’t it be nice if you could check how to say something before you say it?
Here are 3 free online tools that can help. They’re each a little different. I’m giving you all three so you can run the name through more than one site to be even more confident you’re getting the right pronunciation.
1. Google Translate
Google Translate is a powerful, free tool I use for quick translation look-ups. Google Translate now has an audio tool for some languages that will pronounce the words you enter. Look for the speaker icon in the bottom left corner of the translate box and click it:
Google Translate is an awesome free tool for other reasons, too.
As we research our family history it often leads us to records and reference books in foreign languages. The Google Translate app on your phone comes in very handy in such times.
You can translate short bit of text in real time. Here’s an example of a page from a German reference book:
In order to translate this page, I tapped the Camera icon in the app and then held my camera over the page. The image is sent via an internet connection to Google. Text recognition occurs and the text is translated. Here’s what the real-time translation looks like in the Google Translate app:
The translation may not be perfect, but it is much better than not being able to read the page at all.
You can also use the Scan feature to take a photograph of a page or document. This can often give you a better translation because the image is more stable. To do this, tap Scan in the bottom menu. Hold your phone over the page, and then tap the circle button. This is what the initial scan looks like:
Tap the Select All button if you want all the text to be translated. The other option is that you can swipe your finger over just the words that you want translated. As you can see in the image, each word has been individually found by Google providing you with precise selection control You can also tap the Clear button if you want to start over and take the image again. In the image below I have selected a portion of the text on the screen:
The translation is almost instantaneous, and it appears in the blue line at the top. Tap the right arrow on the blue line to see the full translation:
The Google Translate app is continually being improved, and is worth a try if you haven’t used it recently. The most recent updates included better translation quality and support for more languages.
If you would like to learn more about how to use Google Translate, check out chapter 13 in my book The Genealogist’s Google Toolbox.
Click here to read about one of its qualities that actually got a gasp out of the audience when I mentioned it in a lecture.
2. Forvo
Forvo describes itself as “the largest pronunciation guide in the world, the place where you´ll find millions of words pronounced in their original languages.” It’s like a pronunciation wiki.
A quick search for “Niek” gave me the result shown here. I clicked on “Pronunciation by MissAppeltaart” to hear how that contributor (who is from The Netherlands) said that name.
By the way, you can contribute your own pronunciations by clicking on “Pronounce” to see a list of words that are waiting to be recorded.
3. Pronounce Names
Pronounce Names is a website that gives you visual cues for pronouncing a name. This can be helpful for those who aren’t sure they heard an audio pronunciation correctly. This is what it looks like when you ask for a name pronunciation for Niek:
Being a visual learner myself, I particularly appreciate this site! I think I would have remembered the correct pronunciation of Regina had I seen it in a format like this.
Now if I could just get the telephone solicitors to use the tools. Maybe then they will stop calling and asking “is Mrs. Cookie there?”
More Free Online Tools–These are Gems!
I’m always on the look up for free online tools that solve problems. Whether you are trying to find genealogy records, solve geographical questions, or you want to identify a face in a photographs, there are tools out there that just may do the trick. Here are three more articles that provides answers to challenges like these.
- Try These 2 Powerful Online Tools for Finding Genealogy Records
- New Online Property Map Tools for U.S. Genealogy Research
- Compare Look-Alikes in Your Family with This Facial Recognition Web App
5 Top Tips for Searching at Newspaper.com
Learn how to find more about your family history in old newspapers at Newspapers.com. In this video Jenny Ashcraft from Newspapers.com joins me. She will share not only her 5 best search strategies, but also some amazing stories and items she’s found that will inspire you!
Show Notes
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Limited time offer: use the code “genealogygems” at checkout at Newspapers.com to get 20% off today.
Vital records like birth, marriage and death records are critical for family history research. But newspapers can also provide the stories and the context that helps bring your ancestors experiences to life. Here’s my interview with Jenny Ashcraft from newspapers.com. (Please note: This interview transcription has been minimally altered for ease of reading and clarity.)
Types of Information Found in Old Newspapers
Lisa: Newspapers can require a bit more effort to search than other genealogical records. Before we jump into your search strategies, why you think that newspapers are worth the effort?
Jenny: Newspapers really were the social media of their day. They were the number one source for news.
When the civil war started, people found out through the newspapers. When a huge 1859 solar storm hit planet earth, nobody had any idea why the sky was filled with colorful auroras so bright that the middle of the night turned bright as day, until they read the newspaper. And newspapers reported on local news, like who was visiting from out of town and who was on the sick list. They reported on tragic accidents and deaths and births and marriages and family reunions. Newspapers provide details about your family history. That for me brings such a sense of gratitude. I have learned things about my ancestors through newspapers.com that just amaze me. I stand in awe of the challenges they faced and each time I search, I’m reminded that I drink every day from a well that I did not dig.
Genealogy Gems Found in Newspapers
(2:00) Lisa: That’s so true. I bet you found a lot of gems in your job, which is probably just a dream job for most genealogists, working at newspapers.com. What kinds of things have you found?
Jenny: You’re right, it is kind of a dream job. It’s so fun. Let me share a quick personal story.
My third great grandfather and his brother immigrated to the United States in 1866. They were just 16 and 20 years old. As they were boarding their ship in Germany, the first ship became overcrowded, and hey ushered some of the passengers onto a second ship. In that chaos, these two brothers became separated and ended up on different ships. They would not see each other again for years.
Carl Fink arrived here in the United States alone at just 16 years old. He made his way to Illinois, where he eventually became a farmer. He got married, he had nine children, and I just learned a lot about his life through newspaper articles. He died in 1918. But I had never seen a photograph of him. I have searched newspapers.com, and I thought I had seen every available story about Karl Fink. But one day I came across a photograph, and it was printed in a 1966 paper, nearly 50 years after his death. The photo was originally taken in 1885, and it shows Carl Fink and his four oldest sons with their horses. It was published under a headline Sketches from Yesterday. Well, you can just imagine what an absolute thrill to find the only photograph that I have ever seen of this ancestor!

The Pantagraph, Bloomington, Illinois, 28 Mar 1966, Mon., Page 4
Lisa: That’s amazing! Oh my gosh, you must have been doing a genealogy happy dance all over your house!
Top Strategies for Searching at Newspapers.com
(4:02) You have whetted our appetites! I’d love to hear what some of your best strategies that you use when you’re doing your newspaper research.
Jenny: Well, I think the best thing to do is just start on the homepage. Type your ancestors name in the search box.
Tip #1: Search Name Variations
One thing you have to remember is to use the name as it would have appeared in the newspaper. If your ancestor was named, let’s say Charles Ellis Roper, he may be referred to as:
- Chas. Roper
- Roper
- Ellis Roper
Try all kinds of variations until you find success.
Tip #2: Narrow Results by Location
Next, try to narrow your results by location. Did Charles live in South Carolina? You can narrow the results by the state, the county, the city, even a specific newspaper and you can also filter those results by dates.
Once you have found your ancestor, then the magic begins. The connections just start to flow. Back then families tended to stick together. So, you will often find relatives living nearby.
Tip #3: Search for Female Ancestors
Newspapers are a great way also do identify our female ancestors. As genealogist know, researching women can be hard! They were often referred to by their husband’s names, like in this particular clipping about Mrs. Mitchell and Mrs. John Weamer.

The Indiana Progress, Indiana, Pennsylvania, 23 Mar 1876, Thu, Page 13
But you know, through my research, I have learned that Mrs. Mary Mitchell is really my direct ancestor who was Mary Miller, she married James Mitchell. In this clipping we learned that she died in the home of her sister, Mrs. John Weamer. Well, I know that this is Martha Miller Weamer, my third great aunt.
Tip #4: Search the Obituary and Wedding Indexes
One of the most amazing ways to learn about our ancestors is through obituaries and wedding announcements. Using machine learning algorithms, Newspapers.com has developed a technology to identify 250 million obituaries, and 67 million marriage announcements in our archives. You may have seen hints for these on your ancestor trees. You can now go to Newspapers.com and search for all of your ancestors in either the obituary index, or the wedding index.
These records are full of wonderful family details and relationships. Let me just show you how this works.
For example, that newspaper clipping talked about Mrs. John Weamer. Well, I know that Mrs. John Weamer is my third great aunt, who was Martha Miller Weamer. So, I want to go to the obituary index and search for Martha.
To do that, I just typed in her name to see what I could find. I came up with 16,000 results. Now that’s going to take some time to go through. But one thing so cool is that we can click on the Result Type filter below the search box and click on Obituaries. Now I’m in the obituary index, and it looks like I got four results. In this case, the dates of the articles are all the same. I found four obituaries for my ancestor Martha Weamer!
Lisa: Fantastic. And can you also click on the map? Will that also narrow the location?
Jenny: Yes. When I first came up with those results for Martha Weamer there’s also a map of the United States. On the map, you will see that there’s different shades of pinks, and reds. This means that the lighter color states has articles mentioning Martha Weamer but maybe a fewer number. In this case there were five in Colorado, and nine in Wyoming. Well, Martha is from Pennsylvania. When I over hover Pennsylvania it tells me that there are 5000 mentions of Martha Weamer. So that state of Pennsylvania has been highlighted as red to show you that there’s a concentration of her name found in newspapers in Pennsylvania.
Lisa: That’s really handy. And it’s also handy if by chance she was from another state originally or had a lot of family in another state because then you there’s a possibility that her obituary could be shared in a newspaper from her previous hometown.
Jenny: That happened all the time. And as a matter of fact, on this woman, Martha Weamer, she actually moved from Pennsylvania to Idaho. And when she died, these obituaries were printed in the Pennsylvania paper where she came from and not in the Idaho papers.
Tip #5: Search for Emigration Details
(9:41) Lisa: One of the things that folks often have trouble with is passenger lists immigration information. Newspapers could be a source for that too, could it not?
Jenny: Absolutely! Newspapers is a great source for that. You know before air travel became more common in the 1950s, ships were the primary mode of intercontinental travel. And one of the most important records we know for tracking our immigrant ancestor is a passenger list. Well, passenger lists include things like the name, their origin, where the voyage originated, a passenger’s birth date, departure date, and arrival date. What is so cool is that you can take those details that you find on a passenger list over to Newspapers.com and learn all types of insights about their journey.
For example, what if you wanted to know Why did my ancestor emigrate? What caused them to come? Well, a search of newspapers might provide insights into events that led to your ancestor’s emigration. For example, if you look in our Irish newspapers, in the 1840s, you’re going to find heartbreaking stories about the potato famine. I found a clipping reporting in a specific parish the number of deaths in that parish. It says, “number of seen to be known to be occasioned by the famine, about 200. And several instances have occurred in this parish, where almost all the members of families being carried off from the effects of the famine.” So, this can help you understand why your ancestor may have chosen to emigrate to begin with.

The Freeman’s Journal Dublin, Ireland, 27 Apr 1847, Tue page 4
Lisa: Absolutely! I’ve even had success using the name of the ship and searching for that. The article may not mention my ancestor specifically, but I could find information potentially, about the voyage.
Jenny: You absolutely can. I also love when I have the name of the ship, which is on the passenger list, and I can take that information and the coordinating dates, and start searching for that ship. What was the voyage like? Were there rough seas? Did people die during the journey? Newspapers would often report on conditions of the passage, illness on the ship, weather, and deaths.
Occasionally, we might even find dramatic stories. One of them that comes to mind was the Ocean Monarch. The Ocean Monarch was an immigrant ship that departed from Liverpool in 1848 bound for Boston. During the journey a fire broke out on the ship, and it just started to engulf the ship. The passengers jumped into the ocean, and 180 of them perished. The newspapers are just filled with dramatic survivor accounts. And some of them just broke my heart. I remember reading one about a mother who was clinging to her little baby, hanging onto some debris, as the ship is burning beside her. A wave crested over and she lost grip of the baby and lost the baby into the waves. Talk about bringing a story to life! If this is your ancestor, you can kind of get an understanding of what their experiences were during that voyage.
Lisa: Amazing. Newspapers really are one-of-a-kind sorts of records, aren’t they?
Jenny: They really are because you’re not going to find those kinds of details in a passenger list. They are not going to have interviews with somebody that just landed on the shores, or they’re not going to describe a joyful reunion between a brother and sister. I just read an immigration article just the other day where a brother and a sister reunited in New Orleans. They hadn’t seen each other for 12 years! It describes this joyful reunion and they didn’t recognize each other because it had been so long. These are just wonderful, rich stories that can really help you put together your ancestor’s story.
Lisa: And we could find newspaper articles at the port of arrival as well, couldn’t we?
Jenny: Oh, that is such a great tip. Let’s just think of an example here. If you had an ancestor that arrived in New York City in August of 1906, and you went to the New York papers, you will learn that the city was experiencing a terrible heatwave. It was like 106 degrees. And the New York Tribune reported that there were ships that arrived at Ellis Island. They arrived on a Sunday and Ellis Island port of arrival was closed. So, the passengers had to wait in the sweltering holds of the ship and wait for Ellis Island to open. The paper reported that by the time that Ellis Island reopened the following day, these mothers and children were disembarking and coming out of the holes of the ship and collapsing in the heat. Now, if this is your ancestor, you suddenly have this whole story and narrative. You connect, and you realize the sacrifices and what these immigrant ancestors endured to come and emigrate, and now we stand on their shoulders.

New-York Tribune New York, New York, 07 Aug 1906, Tue • Page 2
(15:54) Lisa: You’re right, where else would you hear that!
Well, I know that you write for Newspapers.com and you help people use the website and learn more about these kinds of stories. Where can folks find you?
Jenny: You can check out our blog, which is called Fish Wrap. If you Google fish wrap, you will find our blog. We try to fill that blog with amazing tips and stories, and things that would be interesting for people who are learning to use newspapers or experienced newspaper users.
Lisa: And everybody can become an experienced newspaper user because you guys have a free trial, is that right? So, they can just go in and sign up for an account and use it for seven days for free?
Jenny: Absolutely. You can sign up for a seven day trial. Check it out, see if you can find your ancestor. See if you can locate some of those gems that will help you break through those genealogical roadblocks. This is a great way to enrich the story that you’re trying to tell with your vital records.
Learn More about Using Newspapers.com with Lisa
I hope that whetted your appetite for using old newspapers for finding your family history. The next step is to join me for a special deep dive into using the website. Genealogy Gems Premium Members can join me for a special live show, which includes the live chat, on February 3, 2022 at 11:00 am CT. It will be followed up by a video replay that members can watch on demand. Look for more details in our next newsletter.
If you’re not a premium member yet, oh my gosh, what are you waiting for? I hope you’ll join us. Just click here to learn more about what we have to offer. It is a full year’s access to all the premium content.
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