Tracing your African American Roots: Top Tips
Researching African American roots has unique challenges. This Q&A with expert Angela Walton-Raji can inspire you with tips and success stories. Learn what to ask, what history you should know, how to face the 1870 “wall” and how to explore your ancestor’s freedom...Remember the Sears Catalog? It’s on Ancestry.com

Sears Catalog Fall 1960, Cover. Digital image from Ancestry.com. Historic Catalogs of Sears, Roebuck and Co., 1896-1993 [database on-line]. Provo, UT, USA: Ancestry.com Operations, Inc., 2010.
Original data: Sears Roebuck Catalogs 1896–1993. Vol.102–228 K. Chicago, Illinois: Sears, Roebuck and Co.
Wouldn’t pages from the Sears catalog make a lively addition to your family history posts, pins, pages and conversations? Ancestry.com thinks so, too! They’ve digitized the catalogs and they’re keyword-searchable here. (Just a word of advice: browse a certain issue or search for a specific product. A keyword search for “bicycle” brings up over 5000 results through the OCR technology used to find matches.)
According to this brief history, the Sears catalog first launched as a mailer for watches and jewelry in 1888. “The time was right for mail order merchandise,” says the article. “Fueled by the Homestead Act of 1862, America’s westward expansion followed the growth of the railroads. The postal system aided the mail order business by permitting the classification of mail order publications as aids in the dissemination of knowledge entitling these catalogs the postage rate of one cent per pound. The advent of Rural Free Delivery in 1896 also made distribution of the catalog economical.”
Here’s one more blast from the American consumer past: Sears kit houses. Have you heard of these? You used to be able to order pre-fabricated homes from Sears. You could customize one of many standard sets of plans, and all the materials would be pre-cut and delivered to your home, “some assembly required,” so to speak. Learn more about Sears kit houses and see images of several designs (1908-1940) here. Did your family ever live in a kit house? Tell us about it on the Genealogy Gems Facebook page!
Which Genealogy Website Should I Use? Comparing the Genealogy Giants.
“Which big genealogy website should I use?” Genealogy Gems takes on that ambitious family history question in ongoing comparative coverage of the “Genealogy Giants,” Ancestry.com, FamilySearch.org, Findmypast.com and MyHeritage.com. (Disclosure: this article contains affiliate links. we will be compensated if you make a purchase. Thank you for supporting this free blog.)
Which Genealogy Giants website is best for me?
The four Genealogy Giants (Ancestry.com, FamilySearch.org, Findmypast.com and MyHeritage.com) all offer the following to their top-tier users:
- millions of historical records from around the world;
- powerful, flexible search interfaces;
- family tree-building tools;
- automated record hinting (if you have a tree on the site);
- Help/tutorials for site users.
But each has unique strengths and weaknesses, too. You may determine that one or two of these sites meets your needs now. But your family history research needs may change. For example, you may discover an Irish or Swedish ancestor whose records may be hosted on a different site than the one you’ve been using. Or you may find that you need DNA to push back further on your family tree. It’s critical to which sites offer what records and tools, so you know your options when your needs or interests change.
Comparing the Top Genealogy Websites
There are so many features on each site–and an apples-to-apples comparison isn’t easy.
Here’s one example: how many records are on each site? Some sites include DNA results and user-submitted family tree profiles in their total record count. Others don’t. One site has a universal family tree–ideally with one record per person who has ever lived–and the others host individual trees for each user, leading to lots of duplication. Does a birth record count as one record? FamilySearch thinks so. But other sites may count a birth record as three records, because a baby, mom and dad are all named. So it’s not easy to compare historical record content across all the sites.
Watch the “Genealogy Giants” kick-off lecture
Additional Genealogy Giants Website Resources
- Click here for a step-by-step introduction to getting started on Ancestry.com.
- Click here to learn why everyone should have a free FamilySearch login–and use it!
- Click here to learn more about the historical record collections Sunny Morton loves on Findmypast, including British Isles resources and content for tracing your U.S. ancestors!
- Do your DNA with MyHeritage DNA! You can also upload your DNA results from other testing companies to MyHeritage for free and enjoy free matching and analysis tools!
- Click here to read what Genealogy Gems loves about MyHeritage.
Reviews of “Genealogy Giants”
“You may have asked, ‘Which is the best online genealogy service for me to use?’….I suspect this video [presentation by Sunny Morton at RootsTech 2017] will answer most of your questions. Topics covered include cost, record types, geographic coverage, genetic testing, DNA matching, search flexibility, languages supported, mobile-friendly, automated matching, and a lot more. Sunny provides the most information about these four sites that I have ever seen in any other one document or video. This is a keeper! I have been using all four of these web sites for years and yet I learned several new facts about them, thanks to Sunny’s online video presentation. I suspect you will learn some things as well.” – Dick Eastman, Eastman’s Online Genealogy Newsletter
“We want to tell you how much we enjoyed the presentation about the comparison of the four major websites. [Sunny] did an excellent job and we were so thrilled with her presentation. She was so prepared and presented it in such a manner as to be understood. Give her our best.” – Eldon and Dorothy Walker
“I am incredibly thankful for your Big 4 session. I’ve never had interest in Findmypast or MyHeritage as I felt FamilySearch and Ancestry had it all…and hadn’t heard of PERSI either. With newly found Irish roots (via DNA), I’m excited to extend some lines that have gone cold.” – a FamilySearch employee
Disclosure: This article contains affiliate links and Genealogy Gems will be compensated if you make a purchase after clicking on these links (at no additional cost to you). Thank you for supporting Genealogy Gems!