How to Get Dual Italian Citizenship
Learn how to get dual Italian citizenship using genealogical information with my guest professional genealogist Sarah Gutmann of Legacy Tree Genealogists.
Watch Live: Thursday, May 12, 2022 at 11:00 am CT
(calculate your time zone)
Three ways to watch:
- Video Player (Live) – Watch video premiere at the appointed time in the video player above.
- On YouTube (Live) – Click the Watch on YouTube button to watch the YouTube premiere with Live Chat at the appointed time above at the Genealogy Gems YouTube channel. Log into YouTube with your free Google account to participate in the live chat.
- Video Player above (Replay) – Available immediately after the live premiere and chat.
Show Notes
My special guest is Sarah Gutmann. Sarah began her obsession with family history when she was 13-years-old. She now has almost three decades of experience helping others climb their family tree. She is a professional genealogist with Legacy Tree Genealogists where she specializes in United States and Italian research. As a veteran classroom teacher, Sarah enjoys teaching various genealogy programs to libraries, historical societies, and lineage organizations across America.
Obtaining Italian Dual Citizenship Overview:
- Who can become a citizen?
- Finding out when your ancestor naturalized and obtaining those documents
- Identifying your ancestor’s specific commune (village)
- Using the Italian archives site
- Requesting vital records from Italy
- Obtaining long form vital records with an Apostille (American records)
Who can apply for dual Italian citizenship?
The following list refers to examples of some categories of eligible persons:
- Direct Descent: from an Italian-citizen parent (if maternal side, after January 1 st, 1948) born in Italy and they were still Italian citizens at the time of the Applicant’s birth. The Applicant and their parents must have never renounced their Italian citizenship. Naturalizations occurred prior to August 15th, 1992 constituted renouncing ones’ Italian citizenship.
- Through Descent: from an ancestor born in Italy who was an Italian citizen at the time of the birth of their child. The Italian citizenship would pass through the generations up until the Applicant (the maternal branch could pass on Italian citizenship to children born after January 1, 1948), provided that none of the descendants in the straight line lost/renounced their Italian citizenship, such as through naturalization prior to August 15th, 1992.
- From an Italian-citizen mother to a child born before January 1st, 1948: applicants who fall into this category will have to appeal to an Italian civil court to obtain the recognition of citizenship.

Italian dual citizenship process chart (Source: Dual U.S. Italian Citizenship Facebook Group)
How Do I Know When My Ancestor Naturalized?
Using Census Records:
- Take note of the year of immigration
- Look for passenger records
- Naturalization
- AL- Alien
- NA- naturalized
- PA- have submitted the first papers to become naturalized
- Find Them at Family Search – FREE!
Use the census record as a guide to what court your ancestor may have naturalized through.
Looking for Naturalization Records
- Prior to September 27, 1906, any “court of record” (municipal, county, state, or Federal) could grant United States citizenship.
- Beginning September 27, 1906, naturalization was done through the Federal courts.

Example: Naturalization Declaration of Intention
Contact U.S. Citizenship and Immigration Services. They have records from 1906 forward.
Order an “Index Search”
On the Genealogy page at the U.S. Citizenship and Immigration Service website click Order an Index Search or Record Request.
Provide as much information you know about the immigrant
- Name
- Addresses in America
- Birthdate and place
- Household members
- Year of immigration
Order Record Request with Request Case ID.
Did Your Immigrant Ancestor Naturalize AFTER Their Child Was Born?
Start Gathering Vital Records!
Vital Records Issued by Italian Authorities
Here are the Italian vital records for events which took place in Italy:
In Line Relatives:
- Birth Certificate: Original Extended Certified Copy Issued by the Comune, with names of parents
- Marriage Certificate: Original Extended Certified Copy Issued by the Comune, with names of parents, and any annotations of divorces
- Death Certificate: Original Extended Certified Copy Issued by the Comune, with names of parents
Out of Line Relatives if born in Italy:
- Spouse’s Birth Certificate: Photocopy of Certificate Issued by Comune in Italy
- Spouse’s Death Certificate: Photocopy of Certificate Issued by Comune in Italy
Finding the Italian Village of Origin
Here are some of the records that may include your ancestor’s village of origin:
- Naturalization Record
- Ship Manifest
- Draft Record
- Vital Records (Birth, Marriage, Death)
- Obituary
If you don’t have success with your ancestor’s records, try searching your Ancestor’s FAN CLUB (Friends, Associates, Neighbors). These are the people who may have come from the same village. Search for their records as listed above.
Contacting the Italian Comune
- Use Comuni-Italiani.it to locate your comune’s website
- Find the comune’s email address and regular mail address
- Write a request letter in Italian and include your i.d. (Letters are available in the “forms” at the Consulate Generale website)
- Follow up! Follow up!
The Comuni-Italiani.it Webiste
Website: http://www.comuni-italiani.it/
This website provides Information and statistics on municipalities, provinces and regions in Italy. You’ll find links to official websites, zip code, number of inhabitants, banks, schools, pharmacies, maps, weather forecast, and other useful links.

Website: http://www.comuni-italiani.it/
Here’s an example of the official Italian document you are trying to obtain:

The goal
This is your golden ticket to the Italian consulate and getting that coveted citizenship.
Vital Records Issued by Non-Italian Authorities (American Records)
In Line Relatives ORDER NEW DOCUMENTS
- Long Form Original Legalized by the Apostille & Translation of Document Only
- Birth Certificate
- Marriage
- Divorce
- Death Certificate
Out of Line Relatives
- Photocopy of birth and death
What is an Apostille?
An Apostille (pronounced “ah-po-steel”) is a French word meaning certification. An Apostille is a specialized certificate, issued by the Secretary of State. The Apostille is attached to your original document to verify that it is legitimate and authentic.
Research your General Italian Consulate
- MAKE YOUR APPOINTMENT!!!!
- Fill out Citizenship forms
- Download checklist and instructions
Resources
Downloadable ad-free Show Notes handout for Premium Members.
Learn more about becoming a Genealogy Gems Premium Member.
The Incredible Story of the Public Records Office of Ireland
Dr. Brian Gurrin is a specialist on Irish censuses and census substitutes and author of such books as Pre-census sources for Irish demography and The Irish religious censuses of the 1760s.
In this week’s video premiere he joins me for a discussion of the incredible story of the repository that held early census records and much more: the Public Record Office of Ireland.
Dr. Gurrin will take us back through the history of the building and the surprising and ironic catastrophes that destroyed countless valuable records. Then he will share the truly inspiring ways that records are being restored, some of which will be available soon!
Watch Live: Thursday, June 9, 2022 at 11:00 am CT
(calculate your time zone)
Three ways to watch:
- Video Player (Live) – Watch video premiere at the appointed time in the video player above.
- On YouTube (Live) – Click the Watch on YouTube button to watch the YouTube premiere with Live Chat at the appointed time above at the Genealogy Gems YouTube channel. Log into YouTube with your free Google account to participate in the live chat.
- Video Player above (Replay) – Available immediately after the live premiere and chat.
Show Notes
Downloadable ad-free show notes PDF for Premium Members.
(This interview has been edited for clarity.)
If you’re looking for Irish records that were created prior to 1922, and you’re in the right place, today, we are talking about the Beyond 2020 to Ireland project, which may just be the best hope for Irish research in a long time.
Dr. Brian Gurrin is a specialist on Irish census records and substitutes. He’s also the author of the books Pre-census sources for Irish demography and The Irish religious censuses of the 1760s and he’s here today to tell us about this exciting project.
Lisa: What was held at the Public Records Office of Ireland prior to 1922? What kind of records would somebody have found there?
Dr. Gurrin: The Public Record Office (PRO) opened its doors in 1867. Prior to that the Irish records, the various state records, records of Parliament and so on, they were dispersed around in various repositories, around Dublin and around the country. Many of them were stored in locations that were unsuitable for maintaining records in good condition. The records were getting damaged, some records were getting damaged by damp and so on.
So, when the PRO opened, they started to take in records from these unsuitable repositories. There were a vast quantity of records available. Our earliest census records, our first census was held in 1813. That wasn’t a particularly successful census. And then are our next census was the first time that Ireland was fully enumerated by statutory census in 1821. And thereafter, we held censuses every 10 years on a year to terminal digit one. So, we held our census in 1821m 1831, 1841, 1851, and so on, right up to 1911, which was the last census that was held in Ireland, when Ireland was part of the United Kingdom.
And so, they were very important, very important for genealogists. And an interesting thing about the census: when the Public Record Office opened, and it just goes to show how research is changed, they published annual reports every year, the Deputy Keepers Reports. And when they opened, one of the earlier reports, I think it might have been the second report or the third report, made a comment about the census records. It talked about that the census records were just clutter taking up space and that they weren’t very important. And that they were just taking up taking up an enormous, inordinate amount of space in the Public Record Office. They didn’t want to receive any more census records because there were just basically clutter. And when you think about the census and how important the census is for genealogical research and family history research now, it just goes to show how historical research has changed, and how these records are vital records for historical research and historical study.
Overview of the background and contents of Public Record Office of Ireland:
- Public Record Office of Ireland opened to public in 1867.
- National repository for records:
- Census returns (1813-5, 1821, 1831, 1841 & 1851)
- State papers
- Parliamentary records (Ireland had its own parliament until 1800).
- County records; accounts, administration; grand juries.
- Charters, corporation records
- Maps
- Testamentary (wills), parish registers (Established Church)
- Tax records (poll taxes, hearth tax)
The building destroyed on 30 June 1922; and almost all records lost.
So it was a really vast collection and it built up from 1867 right up to 1922 when it was still receiving records into the record office.
Let’s just go back and talk about the 1821 census. Again, Ireland’s first census. When that census was held, the census recorded the names of all householders in the country, but also the act that initiated the census specified that at the each of the individual counties where to make a copy of the census as well to hold locally as their own local copy of the census. But then when the county records came in after 1891, after the fire, in the Cork courthouse, all those copies of the 1821 census also came into the Public Record Office as part of the county records collection. In 1922 the Civil War the civil war commenced, and the public record was on the north side of Dublin City in the Four Courts complex, just north of the River Liffey on the north bank.
The anti-treaty IRA occupied the Four Courts complex. We’re not sure what happened. There are two schools of thought. One is that the Anti-treaty IRA deliberately mined the building and blew up the building when they were evacuating it to destroy the records which were primarily records of British administration in Ireland. So, it was a great strike for Irish republicanism, destroying the records of the British administration in Ireland. The second thought on it is that when the anti-treaty IRA started shelling the Four Courts complex to drive out anti-treaty Republican forces there, a shell went in into the Public Record Office, exploding munitions that were stored in the Public Record Office.
Whatever happened, it was quite a disaster for Irish record keeping the beautiful fantastic archive was destroyed. It was explosions that occurred on the 30th of June 1922. It was a catastrophe for Irish history. The building was destroyed, this beautiful archive was destroyed. Records going back 800 years were blown up. The records were scattered around Dublin City. Records were blown on the wind over 10 miles out around Dublin. People were picking them up and handing them back in. There were very little handed back in. It was a catastrophe for Ireland and a really great tragedy. So that’s the backstory.
There was two parts to the records office. In designing this, they were really careful to try to ensure that nothing, no catastrophe, could happen that these records could be destroyed. There were two parts to the building. There was a squarish type building (on the left in the photo).

Ireland Public Records Office
That’s called the Record House. That’s where the researchers went. If you want to access records, you went into the Record House, (it was like the Reading Room of the archive) and you filled out a form. You filled out the details of the record you wanted.
The building on the right was called the Record Treasury. It was called the Treasury because these were Ireland’s treasures. This was where Ireland’s treasures were store. It was a beautiful archive containing beautiful records of Irish history over 800 years.
If you look up towards the roof, between the two buildings, you can see a gap. This was a fire break that was that was installed because it was thought that if any fire broke out, it wasn’t going to break out in the Record Treasury, it was going to break out in the record house where the where the public came in and where the heating systems were. So, they wanted to ensure all the collections of records that were in the Record Treasury were going to be protected from fire. So that building isn’t actually joined together. That’s a false wall there. That firebreak gap between the two buildings was to ensure that there was no possibility that a fire could spread from the Record House into the Record Treasury and destroy the records.
The great irony is that when the fire broke out, when the explosions occurred, the explosions occurred in the Record Treasury. That meant that the firebreak operated in reverse protecting the Record House from the Treasury. And by coincidence, whoever was working on records on the day that the record office was occupied, those records were moved from the Treasury to the Record House for them to access. Those records remained in the Record House. So, a small quantity of records survived just by pure accident because people were using them in the Record House at the time. So, the firebreak operated in reverse, protecting the Record House from the fire that was in the Record Treasury even though it was designed with the idea that it would protect the Treasury from any fire that was going to occur in the Record house.
Lisa: Did you say that there was actually munitions stored there?
Dr. Gurrin: Just to take up on the first question that yes, they did. They were really careful to ensure that no damage could come to the records. It wasn’t just that they installed a firebreak, but they also made sure that there was no wood in the Record Treasury to ensure that there was no possibility. So everything was metal. Initially there were wooden shelves in there. But then, maybe 10, 15 years in, the Deputy Keepers annual report says, that’s it, there’s no wood left in here, We have it perfectly protected, so there is no possibility of fire occurring in here.
A view inside the Record Treasury:

(enhanced and colorized photo)
There were six floors in that building. You won’t see any wood at all.
These people are called searchers. So, you go into the Record House:

The Record House
You’d sit down in one of those benches down the back, you’d fill out your document, and you’d hand it up to the clerk behind the desk. They give it to one of the searchers who then goes in through those double doors. That’s the way in between the firebreak and the link into the Record Treasury. They wander up to the steps to whichever floor the record was on and find the record, and bring it back down into the Record House for you.
Now we do have a great knowledge of what was in the Record House.

record treasury chart
There was a kind of a central aisle down. On either side there were what were called “bays”. There were six floors to it. This chart is giving you an indication of what was in the Record Treasury and what type of records were in the bays.
Public Record Office inspection document:
Tennyson Groves was a great hero of mine. He was a genealogist who sat in the Public Record Office and transcribed vast amounts of information from various census records. A lot of what we have surviving now are transcripts that were transcribed by Tennyson Groves.
Lisa: You mentioned the copies of records that were often made. We see that in genealogical records around the world that sometimes copies get made, and then the original set may go to a central location, and then they would keep a set locally. You mentioned that with some of the census records they actually sent the second set into the public records office as well. Do you have a sense of how many duplicates are out there? I mean, how much hope is there that there are copies of some of the things that were in the building and lost that day?
Dr. Gurrin: That’s a really good question.
Once the fire occurred in the courthouse in 1891 in Cork, they said, ‘right, we cannot have, we can’t have a situation where local records are stored in unsuitable accommodation like this. They can’t be destroyed. We have a perfectly fireproof location here. So, we’re going to take them all in.’
So, whatever records counties produced, like as I said, the 1821 census, they were required to make copies. Not all counties produced copies, and not all counties produced complete copies for their county, but many counties did. And many counties produced partial copies. All of those went into the Public Record Office after 1891 as per instructions of the Public Record Office. They all went in except for one county, which is county Cavan. About 40% of the census records survive for Cavan. They were the only county that didn’t send in their local copies into the record office. All the others transferred.
If the fire hadn’t occurred in Cork, maybe the Public Record Office would have let the records stay locally, and they would have survived. In terms of survival of records, Cavan is the only county that copies of the 1821 census survived. Now there are four volumes of 1821 census original volumes that survived. Some bits of partial sets of records have survived. That’s four out of 480 original volumes that existed. So, it’s like 1% of the original volumes from 1821 to survive. But for Cavan 40% of the county is covered by copies that were made under the terms of the census act.
Then there are transcripts for various parts from genealogists and local historians. Prior to 1922, they made copies. But in terms of survival there’s probably about, I suppose, 50 or 60,000 names surviving from 1821 and transcripts. Now that’s 50 or 60,000 names out of the 6.8 million names that were enumerated in 1821. So it’s really, really tragic.
And it’s even worse as you go as you go to the next census for 1831, the survival rate is even lower. And for 1841, it’s very low as well. And there are about two and a half thousand civil parishes in Ireland. And for 1841, there is only one parish that the original record survived. The scale of the losses is just catastrophic.
We are very lucky in that we do have census substitutes. In some instances, we have a wonderful land value taxation valuation that was conducted in the 1860s or in the 1850s called Griffiths Valuation, which is effectively a census substitute. But that’s what we’re down to as Irish genealogy. We’re down to using census substitutes in a lot of instances because unfortunately, this wonderful census records were lost.
There was one other very interesting census that was conducted in Ireland in 1766, a religious census. And that’s a real focus of our project now. It’s a magnificent survey that was conducted that is in the second book of mine that you mentioned. Some original records survive from that as well. So, that’s a really interesting focus of our project, which I could talk for hours!
Lisa: How has this loss of records been coped with over the last 100 years? Were there efforts to try to reconstruct them and fill it back in?
Dr. Gurrin: There were. As soon as the Record Office was reconstructed they did put out calls for records or records transcripts that were taken before 1922. Those came back in and were donated back into the facility. They did make efforts to recover them.
A lot of the records like the charred remains of records that were picked up around the streets of Dublin and in the vicinity of the Four Courts were collected and boxed and cataloged. Many of those records weren’t accessed again until our project started.
The National Archives has been cataloging those records that were picked up almost 100 years ago on the streets of Dublin, and they’ve been cataloging them they’ve been trying to recover them to try to treat them to make them accessible again.
There were various efforts made and donations came in from genealogists like we had a lot of genealogists who transcribed records previous to 1922. If genealogical transcripts came up in auctions the government was very active in trying to secure those. They did as much as they could do, I think, to try to recover the losses, but it was only going to be a drop in the ocean in comparison with what was there.
Lisa: Now you’ve got a brand new project called Beyond 2022. Tell us how this gets started. And what’s your end goal?
Dr. Gurrin: It’s part of the decade of the decade of Centenaries in Ireland. There were a lot of things happening around 1916, with an Easter Rising around 1918, with a general election, which saw Sinn Fein’s win the majority of the seats. It saw the War of Independence, the Civil War, and then the government of Ireland enacted the partition of Ireland. So, it was a lot of things happening around there.
Beyond 2022 really fits into that as a part of the Decade of Centenaries. It’s a two year project that’s been going on with the intention of identifying material that still exists in archives around the world and local archives here in Ireland. It’s an effort to recover it to make it freely available digitally online. They’re being digitally imaged as high-quality digital images. They are being transcribed as much as possible. And that’s not being hand transcribed. This is a transcription package, which is reading the handwriting and trying to transcribe that handwriting into searchable text.
At the end of it, it is the intention of the project to make 50 million words available and searchable through the Beyond 2022 website. So you will be able to enter a name, enter a name, enter a townland name, enter a place name, enter free text and search these documents and come back with whatever we have. The launch date is June 30, 2022.
Learn more about Beyond 2022
- Web address: https://beyond2022.ie
- Twitter: @VirtualTreasury
- Facebook: https://www.facebook.com/Beyond2022/
- Instagram: https://www.instagram.com/beyond2022/
Resources
Downloadable ad-free show notes PDF for Premium Members.

Click to learn more about Genealogy Gems Premium Membership.
Switch to Inbox by Gmail App or Improve Your Existing Gmail: It’s Your Choice
Inbox by Gmail app has some great features and if you’re willing to go all-in and are up for a big change, go for it. If not, here are some ideas for improving your regular Gmail experience.
About a year ago, Google announced the new Inbox by Gmail app. I didn’t cover it then because they had bugs to work out. But, I’ve been keeping an eye on it. It’s a bit overwhelming, however, if you are up for the change here’s a quick video summary of what it does.
As a recap, the Inbox by Gmail app can:
- Bundle similar messages for you, like offers and promos;
- Recognize emails about travel reservations and bundle those together; and lastly,
- It allows you to browse photos in emails without opening the message.
You can also do a lot of housekeeping and organizing tasks yourself. For example, you can:
- Pin messages that you want to come back to, then click on a thumbtack icon to show all pinned messages;
- Snooze an email message by marking it to pop back up to the top of your list at the time and date you indicate;
- Create easy reminder messages for things you need to do; and
- Keyword-search your emails just like you do in Google. Sometimes, the search function is even smart enough to answer questions for you. Like when I type in “flight Indianapolis” for my upcoming trip to the Midwestern Roots conference in July, I get an email with my flight reservation in my search results. At the top, I will also see a nice summary of my flight information that Google extracted from that email and puts right in front of me.
These are pretty slick features, but they come with a price: Inbox by Gmail is a dramatic change from Gmail which some might find a difficult transition.
Improve Your Regular Gmail Experience without Using the Inbox by Gmail App
If you’re not quite ready to switch to Inbox by Gmail, there are ways to enhance and improve your experience using regular Gmail. I don’t know about you, but I don’t use the “Chat” feature on Gmail very often. However, that little chat box pops up right below the labels, and that means that when you select a label lower down on the list, it’s easy to accidentally open the chat box. Frustrating indeed!
Make your life just a little bit easier by changing the location of your chat box. Go to Settings, then click on Labs. Click to Enable the Right-side chat feature. Chat moves out of the way over to the right and the problem is solved.
For those of you who don’t use the Chat feature at all, you can completely turn it off. Simply go to Settings, Click the Labs tab, click to select Chat Off, and then click Save Changes. Ah, this gives you a cleaner, less cluttered, Gmail to work with. Nice!
More Genealogy Gems on Apps for Genealogy
4 Great Local History Apps for Genealogists
Best Genealogy Apps Under the Big Top
The Genealogy Gems Premium Podcast 134: Tips and Apps for Oral History Interviews on Your Mobile Device (The Premium subscription required)
The Bombing of London in WWII: Check Out this Interactive Map of The Blitz
An interactive map lets you explore The Blitz: the intensive Bombing of London by the Germans in 1940-1941.
We see the images often in WWII-era movies. Londoners hunched in tube station tunnels during air raids. Children evacuating the city by the thousand. The Blitz was a period of intensive bombing of London by the Germans that began in September 1940 and continued through the following June. Now we can explore exactly where and when all those bombs fell at a new interactive website, Bomb Sight.
“With Bomb Sight you can discover what it was like in London, during WW2 Luftwaffe Blitz bombing raids, exploring maps, images and memories,” explains the site. “The Bomb Sight web map and mobile app reveal WW2 bomb census maps between 7/10/1940 and 06/06/1941, previously available only by viewing them in the Reading Room of The National Archives.”
As you can see from this screenshot, the site is map-based. All those red dots you see are bombings. (Can you imagine bombs falling that thickly in your own neighborhood?) Different icons reveal the type of bomb. Click on them to learn more about that event. You can even view historical images of that neighborhood and read stories and memories relating to that area. You can ask to map to show you only the first night of the blitz, a weekly look or an aggregate (all-inclusive) view, like the one shown here.
Though you can search visually, you can also enter a street or postcode to look at a specific area. Zoom in or out; explore different map layers for different types of information.
These maps were created from 559 map sheet originals that were declassified in 1971 but are very fragile today. So this site represents a fantastic new free resource that hasn’t been widely accessible to the public. It’s stunning to look closely at a neighborhood and see how densely the bombs fell. It’s also stunning to pan out to the widest view and see SO many dots. So many bombs. So much destruction.
Immerse Yourself in The Blitz: Everyone Brave is Forgiven
Everyone Brave is Forgiven by British novelist Chris Cleave is a story about love and war during some of the longest sustained bombing campaigns of World War II. It immerses readers in the harrowing experiences of The Blitz, as civilians frantically piled their children onto trains headed for rural parts unknown, then spent the next several months running for underground shelters whenever the bombs came. You’ll read about children who gradually snuck back into the city, only to find themselves homeless and orphaned. You’ll careen along with female ambulance drivers who dodged explosions and ruins during air raids as they raced toward smoking ruins. But amidst all this devastation are stories of love, romantic and otherwise, and stories of bravery, amidst moments of fear and panic. This Genealogy Gems Book Club pick was an instant New York Times best-seller, and for good reason! Click here to pick up your e-book or print copy.
More Great Map Resources
Was This My Ancestor’s Neighborhood? Using Google Earth for Genealogy
Best Websites for Finding Historical Maps video (available to Premium website members)
5 Ways to Enhance Your Genealogy Research with Old Maps (available to Premium website members). Below you can watch a free clip from this video on using Sanborn fire insurance maps (and yes, there are fire insurance maps for London: they date to 1792).
About Genealogy Gems Premium Website Membership
The video class you just caught a peek of is one of the perks of Genealogy Gems Premium membership. For one low annual fee, members can watch more than 2 dozen Premium member-only videos on genealogy research strategies, organization, technology tools (like Google, Google Earth, Evernote, Dropbox and cloud computing) and more. And we keep adding new videos regularly! Premium website members also have access to our monthly Premium podcast and all archived episodes. Click here to learn more!
Thanks for sharing this post with others who will want to learn more about the bombing of London during World War II. Just email the URL or post this article on your favorite social media channel.