In this episode, Lisa Louise Cooke and Jenny Ashcraft from Newspapers.com discuss how to use newspapers to fill in the missing stories in your ancestors’ lives. Jenny shares strategic tips on finding unique information many researchers miss.
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AUDIO PODCAST SHOW NOTES: Discover more than 100,000 old family photos on Dead Fred. Founder Joe Bott explains how to find photos of your relatives on this free website, as well as how to post your unidentified photos. Who knows, someone else may spot your photo and have the answers.
This interview is also available in video form here on the show notes page (below). And if you’re a Genealogy Gems Premium Member, you can download the show notes as a PDF cheat sheet in the Resources section at the bottom of the page.
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Sears Catalog Fall 1960, Cover. Digital image from Ancestry.com. Historic Catalogs of Sears, Roebuck and Co., 1896-1993 [database on-line]. Provo, UT, USA: Ancestry.com Operations, Inc., 2010. Original data: Sears Roebuck Catalogs 1896–1993. Vol.102–228 K. Chicago, Illinois: Sears, Roebuck and Co.
Back in “the day,” American consumers window-shopped by mail with the Sears catalog. From 1888-1993, the Sears catalog stocked millions of American households and fed the Christmas lists of men, women and children.
Wouldn’t pages from the Sears catalog make a lively addition to your family history posts, pins, pages and conversations? Ancestry.com thinks so, too! They’ve digitized the catalogs and they’re keyword-searchablehere. (Just a word of advice: browse a certain issue or search for a specific product. A keyword search for “bicycle” brings up over 5000 results through the OCR technology used to find matches.)
According to this brief history, the Sears catalog first launched as a mailer for watches and jewelry in 1888. “The time was right for mail order merchandise,” says the article. “Fueled by the Homestead Act of 1862, America’s westward expansion followed the growth of the railroads. The postal system aided the mail order business by permitting the classification of mail order publications as aids in the dissemination of knowledge entitling these catalogs the postage rate of one cent per pound. The advent of Rural Free Delivery in 1896 also made distribution of the catalog economical.”