Podcasts have always faced an obstacle: it just hasn’t been that easy to find them or listen.
After I launched The Genealogy Gems Podcast in early 2007, I spent most of my time trying to explain to potential listeners how to “subscribe” to the show. Along came the smartphone, and eventually podcast apps, and things got a little easier. In 2010 we launched our own Genealogy Gems Podcast app in hopes of improving the listener experience even more. That’s great for those tenacious enough to find us in the first place, but what about everybody else? Also though podcasts have experienced a huge surge in popularity thanks to the viral Serial podcast, 83% of Americans still aren’t listening on a weekly basis.
Pandora, the largest streaming music provider entered the game today and plans to change all that. And thanks to you, our loyal listeners, The Genealogy Gems Podcast has been selected by Pandora as part of their initial offering of podcasts!
Read below how this music giant is going to tap technology and human curation to recommend podcasts to those who are sure to love them. I’m sure that once Americans discover through Pandora that their family history is just waiting to be discovered, and that The Genealogy Gems Podcast is here to help them do just that, we’ll be welcoming many new listeners. Keep reading for all the details from Pandora. And, be sure to sign up for the early access offering here. You can expect to start seeing our show on Pandora sometime in December.
Thanks for listening friend! Lisa Louise Cooke
PRESS RELEASE
OAKLAND, Calif.–(BUSINESS WIRE)–Pandora (NYSE:P), the largest streaming music provider in the U.S., today unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. Beginning today, Pandora will roll out beta access to select listeners on mobile devices. Those interested in early access to the offering can sign-up here, with general availability in the coming weeks.
“It might feel like podcasts are ubiquitous, but, eighty-three percent of Americans aren’t yet listening to podcasts on a weekly basis, and a majority of them report that’s because they simply don’t know where to start,” said Roger Lynch, Chief Executive Officer, Pandora. “Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”
Similar to how its namesake the Music Genome Project has helped Pandora become the best and easiest way to discover music online since 2005, the Podcast Genome Project recommends the right podcasts to the right listeners at the right time, solving the questions, “is there a podcast that’s right for me?” and “what should I listen to next?” It evaluates content based on more than 1500 attributes – spanning MPAA ratings, timely and evergreen topics, production style, content type, host profile, etc – and listener signals including thumbs, skips and replays. It also utilizes machine learning algorithms, natural language processing, and collaborative filtering methods for listener preferences. And, similar to the Music Genome Project, the Podcast Genome Project combines these techniques with our expert in-house curation team to offer episode-level podcast recommendations that reflect who you are today and evolve with you tomorrow.
“With the introduction of podcasts, listeners can now easily enjoy all of their audio interests – music, comedy, news, sports, or politics – on Pandora, the streaming service that knows their individual listening habits the best,” said Chris Phillips, Chief Product Officer, Pandora. “The Podcast Genome Project’s unique episode-level understanding of content knows exactly what podcast you’ll want to discover next, and will serve it up through a seamless in-product experience that is uniquely personalized to each listener and will continue to grow with their tastes over time.”
At launch, Pandora has partnered with top-tier publishers including APM, Gimlet, HeadGum, Libsyn, Maximum Fun, NPR, Parcast, PRX+PRI, reVolver, Slate, The New York Times, The Ramsey Network, The Ringer, WNYC Studios, and Wondery, and will continue to feature existing podcast content including Serial, This American Life and Pandora’s original Questlove Supreme, with many more to come in the future. These partnerships introduce hundreds of popular podcasts across a wide variety of genres including News, Sports, Comedy, Music, Business, Technology, Entertainment, True Crime, Kids, Health and Science, offering inspiring audio experiences for a variety of diverse interests.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
In this blog and video series I’m showing you how you can create captivating videos about your family history quickly and easily with Animoto. In this final installment we will put the finishing touches on your video and produce it.
In Episode 1
…we laid a foundation for the family history video that you are going to create. Watch Episode 1 here.
You may notice when you previewed your video that the timing needs a little adjustment because its moving a little too fast or too slowly. You can fine tune the speed at which the images are shown and the length of the song by clicking the Gear icon in the upper right corner of the editor (just above the images). In the pop up window you can trim the song and slide the lever to change the pace. When you’re done, click Save and preview the video again to see the changes. Sometimes adding or subtracting images will also help perfect the pace.
Settings
Before you produce your video, be sure to click the Settings button and take a moment to review the title of your video, how your name appears as the producer, and add a date if you want. You can also add a description, which I highly recommend because it helps the people you share the video with understand what they are about to see.
Call to Action
Another really cool feature in the settings is the Call to Action button. A Call to Action invites your viewers to do something, such as:
visit your family website or blog
visit your family Facebook group (which is a really neat idea, especially when you’re organizing a family reunion)
complete a questionnaire about the family history
There are so many ways to engage your viewers! Animoto allows you to add a Call to Action button to your video at the end that you can link to any where you want to take them on the web.
To add your Call to Action, click to check box for Show Call-to-Action button. Then type in a name to label your button such as Visit our Family Reunion Facebook Page. In the field next to URL, type in or copy and paste the website address. For example: www.genealogygems.com. Click the Save button, and your call to action will appear on your video.
Producing Your Video
After making your edits and previewing your video one last time, you’re ready to produce it. Click the Produce button, which will take you to the Produce Video page. Here you have one more opportunity to edit the title, producer name, date, and description.
On the side bar you can select the resolution size of your video. Producing your video can take a few minutes and depends on the length of your video. The good news is that Animoto will conveniently send an email to notify you when it is ready.
Your final produced video will appear on its own page where you can view it again. You’ll see another link along the side for Video Settings. Click it and you will find additional settings that can now be customized. One important setting is Privacy Options, which lets you to designate whether or not you want to allow viewers to comment on your video or be able to share it on social media. When you’re done, click Save to go back to the video page.
Sharing your Family History Video
Your family history video is now ready for sharing, and there are loads of options available. You can share by:
Email
Facebook
Twitter
sharing a link to the video
uploading it to YouTube
You can also post it on your own website by copying the Embed code and pasting it into the source code of a webpage on your website. Click the More button and you’ll find many more social media options for sharing your video. I would also highly recommend that you download a copy of the video as well to your computer for permanent storage.
Continuing with Animoto
Once your free trial is over you will have to subscribe to Animoto if you wish to continue creating videos. There are many options to choose from so you can find the one that fits your needs.
If you only need to make one or a couple of videos at a time, you could do all your planning before making a purchase. Then you can purchase one month’s Personal use of Animoto. If you have several or ongoing projects, purchasing the 1 year subscription saves quite a bit compared to the monthly subscription. Plans include unlimited HD video creation and sharing. Click this link to go to Animoto and click Pricing at the top of the page for all your options.
Think of the Possibilities!
You could create videos for:
weddings
birthdays
holidays
graduation parties
family reunions
retirement parties
genealogy society events
your genealogy website or blog
tutorials and classroom teaching
your facebook page
…the possibilities are endless! Click here to start your free Animoto trial. And I’d LOVE to see your family history videos! Comment below and include a link to your video.
AUDIO PODCAST SHOW NOTES: Discover more than 100,000 old family photos on Dead Fred. Founder Joe Bott explains how to find photos of your relatives on this free website, as well as how to post your unidentified photos. Who knows, someone else may spot your photo and have the answers.
This interview is also available in video form here on the show notes page (below). And if you’re a Genealogy Gems Premium Member, you can download the show notes as a PDF cheat sheet in the Resources section at the bottom of the page.
Listen to the Podcast Episode
To Listen click the media player below (AUDIO ONLY):
Click to learn more about Genealogy Gems Premium Membership.
Genealogy Gems Podcast App
Don’t miss the Bonus audio for this episode. In the app, tap the gift box icon just under the media player. Get the app here.
Get the Free Genealogy Gems Newsletter
The Genealogy Gems email newsletter is the best way to stay informed about what’s available with your Premium eLearning Membership. Sign up today here.
Archives is an invaluable resource if you want to make your family history research simple and affordable. Visit Archives.com and let your family history journey begin.
Newspapers.com
Get 20% off a Publisher Extra subscription. Click here and use coupon code GenealogyGems
Sears Catalog Fall 1960, Cover. Digital image from Ancestry.com. Historic Catalogs of Sears, Roebuck and Co., 1896-1993 [database on-line]. Provo, UT, USA: Ancestry.com Operations, Inc., 2010. Original data: Sears Roebuck Catalogs 1896–1993. Vol.102–228 K. Chicago, Illinois: Sears, Roebuck and Co.
Back in “the day,” American consumers window-shopped by mail with the Sears catalog. From 1888-1993, the Sears catalog stocked millions of American households and fed the Christmas lists of men, women and children.
Wouldn’t pages from the Sears catalog make a lively addition to your family history posts, pins, pages and conversations? Ancestry.com thinks so, too! They’ve digitized the catalogs and they’re keyword-searchablehere. (Just a word of advice: browse a certain issue or search for a specific product. A keyword search for “bicycle” brings up over 5000 results through the OCR technology used to find matches.)
According to this brief history, the Sears catalog first launched as a mailer for watches and jewelry in 1888. “The time was right for mail order merchandise,” says the article. “Fueled by the Homestead Act of 1862, America’s westward expansion followed the growth of the railroads. The postal system aided the mail order business by permitting the classification of mail order publications as aids in the dissemination of knowledge entitling these catalogs the postage rate of one cent per pound. The advent of Rural Free Delivery in 1896 also made distribution of the catalog economical.”
