Sears Catalog Fall 1960, Cover. Digital image from Ancestry.com. Historic Catalogs of Sears, Roebuck and Co., 1896-1993 [database on-line]. Provo, UT, USA: Ancestry.com Operations, Inc., 2010. Original data: Sears Roebuck Catalogs 1896–1993. Vol.102–228 K. Chicago, Illinois: Sears, Roebuck and Co.
Back in “the day,” American consumers window-shopped by mail with the Sears catalog. From 1888-1993, the Sears catalog stocked millions of American households and fed the Christmas lists of men, women and children.
Wouldn’t pages from the Sears catalog make a lively addition to your family history posts, pins, pages and conversations? Ancestry.com thinks so, too! They’ve digitized the catalogs and they’re keyword-searchablehere. (Just a word of advice: browse a certain issue or search for a specific product. A keyword search for “bicycle” brings up over 5000 results through the OCR technology used to find matches.)
According to this brief history, the Sears catalog first launched as a mailer for watches and jewelry in 1888. “The time was right for mail order merchandise,” says the article. “Fueled by the Homestead Act of 1862, America’s westward expansion followed the growth of the railroads. The postal system aided the mail order business by permitting the classification of mail order publications as aids in the dissemination of knowledge entitling these catalogs the postage rate of one cent per pound. The advent of Rural Free Delivery in 1896 also made distribution of the catalog economical.”
Family history can be found in many places. We turn to steadfast repositories such as libraries, archives and historical societies. And these days we can also search online at free genealogy websites like FamilySearch, and subscription websites like MyHeritage and Ancestry. All have something unique to offer.
Most importantly, we start our search at home, talking to our oldest relatives and combing through old family papers. We then turn our attention to the family photo albums and scrapbook on the bookshelf, and old home movies if we are lucky enough to have them.
The great news is that the closets in your home are not the only place where you can potentially find old film footage pertaining to your family’s past. The largest online video repository in the world is YouTube (which is owned by Google), and it is the perfect place to look for film. That’s why I’m so excited to share some of my YouTube search strategies from my new book The Genealogist’s Google Toolbox, 3rd Edition. These strategies can help you find old home movies (from your family or someone else’s family that came in contact with your family), news and newsreel films, documentaries, amateur and professional film footage, and countless other subjects that can shed more light on your family’s history.
How to Find Family History on YouTube in 5 Steps
Does finding your family history on YouTube sound unlikely? Believe me, it’s not. YouTube is a treasure trove if you know how to search it. Here are 5 steps from my Google Search Methodology for Genealogy and how to apply them specifically to YouTube.
Step #1. Create a Search Plan
Just like genealogy research, successful Googling, even on YouTube, requires a plan. Rather than searching willy-nilly, take a few moments to determine what it is you hope to find. Having a search plan will save you a lot of time and frustration!
The key to a good research question and plan is to be specific. This means that instead of just searching for family names or places, you have a specific event, place, and / or time frame in mind.
Below is a great example of searching with a specific plan in mind that I received from one of my Genealogy Gems Podcast listeners a while back. I have bolded the keywords that she incorporated into her YouTube search.
From Carol K.: “I really enjoyed (Genealogy Gems) Podcast (episode) #223, particularly the segment with David Haas MD. (Editor’s note: that episode covers Dr. Haas’ vast collection of old home movies and his quest to upload them all to YouTube.)
I had tried researching YouTube for something about my family, including where they settled in Connecticut. I had not come up with much when I decide to search my dad’s ship, The USS Tuscaloosa (Image 1).
Image 1: Carol’s father, Mario Ponte, served on the USS Tuscaloosa
My dad, Mario Ponte, served in the Navy from 1936-1939 (Image 2).
Image 2: Mario DaRin Ponte beside the USS Tuscaloosa – July 27, 1937
I knew he had been on a Goodwill South American Cruisein1939 (Image 3) as he talked about it often and I even have the Cruise Book from that voyage.
image 3: U.S.S. Tuscaloosa South American Good Will Cruise route April – June 1939
On a goodwill tour of South America in 1939, three US cruisers found little goodwill in this angry sea. Newsreel cameras aboard the USS San Francisco recorded this epic struggle of the ships which included the USS Quincy and USS Tuscaloosa.
I don’t recall my father ever mentioning this to me, but my husband said he had heard the story. I only wish my dad were here to share this memory with me. At least, I have been able to share this treacherous event with many in my family.
When you see the tossing, turning and huge waves in the video, I feel they were lucky to have survived. Just think, if they hadn’t, I wouldn’t be here to tell this story today.
Thanks Lisa and David. I’m now convinced that YouTube can be used for genealogy and to add to our stories.”
Carol’s fascinating success can be directly tied to the fact that she developed a research plan focused on specific information.
2. Craft Your YouTube Search Query
As you can see, Carol didn’t just search YouTube for her Dad’s name. In fact, unless your ancestor was famous in some way, that is likely not a strategy that will pay off.
Instead, she assembled the pertinent information and used that in her query. Here are the keywords and phrases I pulled from her email:
The USS Tuscaloosa
Goodwill South American Cruisein1939
Mario Ponte
Navy from 1936-1939
I included her dad’s name in this list because it never hurts to run your ancestor’s name through a search just in case something pops up. You never know what might be on YouTube. For example, perhaps a childhood friend has uploaded an old home movie to YouTube and named him as being in the movie too!
When conducting your initial YouTube search, include all the important information. If the results are unsatisfactory, you can always remove or add search terms. Since we can’t be sure what if anything is on YouTube pertaining to our research subject, we have to be flexible, and that means expecting to run several variations of our search. We’ll talk more about that in step 3.
In Carol’s case, her research plan was focused on finding a video pertaining to the U.S.S. Tuscaloosa’s Goodwill cruise that her father participated in. She could start with a search such as:
USS Tuscaloosa Goodwill South American Cruise in 1939
The results for this search query are excellent and include the video that Carol found:
Image 4: YouTube search for family history
3. Analyze Your YouTube Search Results
Even though these results successfully delivered the video that satisfied our research plan, we would miss tremendous opportunity if we didn’t take a few extra moments to further analyze the results. You never know what else might be out there!
Here are just a few of the things you should be looking for when reviewing your YouTube results:
LOOK FOR: Should I be more specific in my search query?
Look at our search results (Image 4 above). What stands out to me is that there appear to be many different videos on YouTube about war time ships and cruisers. This is great for family historians, but it means that there are more results to look through than we might have expected.
As you have probably experienced in the past, not all the words in our search query are included in every search result we receive. There is a way to quickly and easily find only videos that specifically mention the words and phrases we want to find. By putting quotation marks around “U.S.S. Tuscaloosa” we can tell YouTube to only give us videos that mention that exact phrase.
When Google searching (and Google is the search engine under the hood of YouTube), quotation marks function as a search operator. They tell Google specific instructions about what to do with our word or phrase. In this case, they tell Google that the phrase is mandatory, and must appear exactly as typed and spelled. The one exception is the periods in U.S.S. Generally speaking, Google disregards punctuation, so it ignores the periods. It doesn’t matter whether you include them or not.
It is important to note that operators don’t always work as consistently in YouTube as they do in regular searches at Google.com. That being said, it’s great to have a variety of tools that we can use to improve our searches, and they are definitely worth a try. My book includes a wide range of additional search operators and how to use them.
Running a second search on “USS Tuscaloosa” opens many new video opportunities (Image 5):
Image 5: Search results for a query containing the quotation marks search operator.
This search not only includes the 1939 tour, but also other videos of the ship that may also be applicable to the family’s history. As you can see, sometimes less words in a search is more!
LOOK FOR: What do the unwanted video results have in common? Sometimes you may notice that you are receiving many results that are not a good match for what you are looking for. When this happens, take a look at your results and try to come up with words that are associated with the unwanted videos, and have no relevance to your goal.
Image 6 (below) is an example of search results in YouTube for the following query:
USS Tuscaloosa Goodwill Cruise in 1939
Image 6: Identify unwanted videos and words in the YouTube search results
While the results page includes a few good matches, it also includes current videos about quarantines on ships which is a viral topic at the time of this writing. Since these are not applicable to our search plan, we will want to eliminate them, and we will do that in Step 4.
4. Improve Upon Your YouTube Search Results
In a case like the one above (Image 6) where you are receiving several video results not applicable to your research goal, you can try literally subtract the unwanted words that you identified in Step 3 from your search. In most cases, this should remove the videos that contain those words in their title or description.
To do this, use the minus sign (-) search operator in conjunction with the word. Here’s an example of how we can do that with this search:
USS Tuscaloosa Goodwill Cruise in 1939 -quarantine
This search will remove the results that mention quarantine.
You can subtract multiple words from your query if you wish. Each word should have a minus sign touching it, and there should be a space between each subtracted word as in this example:
USS Tuscaloosa Goodwill Cruise in 1939 -quarantine -princess -coronavirus
Googling, whether at YouTube, Google.com or any of the other free Google tools, is an art form, not a black and white science. We need to try variations in order to learn from what works and what doesn’t. To reach our goals, we need to try adding in more of what we want, and removing what we don’t want. In this case I would also try adding to my query that that cruise was in South America, and that the phrase USS Tuscaloosa is mandatory. Here’s what that search query would look like:
“USS Tuscaloosa” Goodwill South American Cruise in 1939 -quarantine
Remember, we’re not going for perfect results, we’re mining all the different “veins” in the YouTube gold mine by running multiple versions of the same basic query. Feel free to experiment with mixing and matching keywords and operators. The results may be worth it!
Learn more about Google Search operators in my video:
GOOGLE GURU TIP: Conduct each variation of your search in a new browser tab. This allows you to compare the results side-by-side while retaining each query, making it easy to return to the queries that are performing the best.
You can also potentially improve upon your YouTube search results by using the Tools button to reveal the secondary filter menu. (Image 7)
Image 7: Click “Filter” to reveal the YouTube search filter options
These filters won’t prove useful in every case, but they do offer some handy options for narrowing the scope of your search.
5. Capitalize on Your Results
When you find a video that meets your research goals, there’s a good chance that the person or company that uploaded and published the video (publishers are called “Creators” by YouTube) may have more videos on that subject. Here’s a quick and easy way to find out.
On the video page, you will see the name of the Creator right below the video in the left corner. (Image 9)
Image 9: More videos found on YouTube
Click the YouTube Creator’s name. This will take you to their YouTube channel. Every Creator who has published a video has a YouTube channel. It’s sort of like their own home page for their videos. There you will be able to see and search any additional videos they have published. Click Videos to see all their videos. (Image 10)
Image 10: More videos on the Creator’s YouTube channel
If the channel has a lot of videos, click Playlists in the channel’s menu to see how they are grouped by topic. You can also search the channel for keywords and phrases by clicking the small magnifying glass icon on the far right end of the menu.
A Bright Future for Family History on YouTube
In Step 3 we analyzed the search results for Carol’s YouTube search. Let’s take another look at those results:
Image 8: Over time new videos are uploaded to YouTube waiting to be found.
It’s interesting to note that in addition to the video that Carol found which was published 4 years ago, another video on this topic was published a year later.
It’s estimated that more than 500 hours of video is being uploaded to YouTube every minute. This is up from the 400 hours per minute announced in 2015 by YouTube CEO Susan Wojcicki.
Among that vast storehouse of film footage I’ve found countless videos that have enhanced my family’s story. And readers just like you email me the gems they unearth. I love receiving these success stories. Thank you to Carol for sharing hers! If you make an exciting discovery using these strategies please share them in the Comments. It will inspire us all to continue our search.
The bottom line is that the potential for finding your family history on YouTube grows dramatically minute by minute, so don’t wait another minute!
Lisa’s new book is available at STORE in the menu or go to shopgenealogygems.com
The Google Search Methodology for a New Decade (video class)
1 hour video class and downloadable handout, part of Genealogy Gems Premium Membership. Learn more or subscribe here.
Watch the Premium video class Google Search Methodology for Genealogy
Welcome to this step-by-step series for beginning genealogists—and more experienced ones who want to brush up or learn something new. I first ran this series in 2008. So many people have asked about it, I’m bringing it back in weekly segments.
Episode 3: Working Backward and the SSDI
In our first segment in this episode my guest is Miriam Robbins Midkiff, a well-known genealogy blogger and teacher. She shares her best research tips, what motivates her to delve into her family history and how that discovery has enriched her life.
Then in our second segment we answer the question, “Why do we work backwards in genealogy?” and then fire up the Internet and go after your first genealogical record. Below, find current links to the record sources I talk about in the show. Also, when I recently checked, the Social Security Death Index was no longer free at WorldVitalRecords as I mention in the podcast and some of the site features I mention may have changed. I’ve given you links below to more options for searching, including plenty of FREE options!
Working Backward
When it comes to tracing your family history, there are standard methods that will help you build a solid family tree. Starting with yourself and working backwards is a cornerstone of genealogical research. It will be tempting to start with a great grandparent that you just got some juicy information on after interviewing Aunt Martha, but resist the temptation to start with that great grandparent, and go back to the beginning – and that’s YOU!
There’s a very good reason why working backward is so effective. Let’s say you have filled in info on yourself, and then recorded everything about your parents and now it’s time to work on one of your grandfathers and all you have is the date he died and the date he was born. If you are lucky enough to have his birth date and birthplace and you get his birth certificate it will tell you who his parents were, but it can’t predict his future can it? Where he went to school, where he lived over the years, etc. Documents can only tell you what has occurred in the past, not what will occur in that person’s future.
But if you get his death certificate it will give you key information at the end of his life that can lead you to the various events throughout his life. If you don’t have his birthdate and birthplace, you’ll probably find it on the death certificate. It will also likely name his parents and his spouse. A birth record can’t tell you who he will marry, but a death record can tell you who he did marry. You can start to see how starting at the end of someone’s life and working backwards will be the most efficient and accurate way to research.
Records are like the bread crumb trail of your family tree! If you don’t work systematically backwards, it will be very easy to miss a crucial piece of evidence, and you might end up relying on guesswork and end up building a false history on it. Believe me you don’t want to invest time in a tree that you’re going to have to chop down and replant!
So now that you understand and are committed to following this cornerstone concept of systematically starting with yourself and working backwards, it’s time to fire up the Internet and put it into practice by finding your first record. What type of record will we be looking for? A death record of course!
Is one of your parents deceased? If so, you’re going to start with them. If they are still living, and you’ve got their information entered into your genealogy database choose one of their parents, your grandparents, who is deceased – or if you’re lucky enough to be starting at a young age you may have to go back to a deceased great grandparent! (And good for you for starting now while you’re young!)
The SSDI
Chances are the person that you’ve chosen, for this example let’s say it’s your grandfather, he most likely had a social security card. And there is a wonderful free database online in the United States called the Social Security Death Index, what is commonly referred to as the SSDI, that you can use to find that grandparent.
In 1935 the Social Security Act was signed into law by President Franklin Roosevelt, and consequently more than thirty million Americans were registered by 1937. Today, the Death Master File from the Social Security Administration contains over 89 million records of deaths that have been reported to the Social Security Administration and they are publicly available online.
Most of the information included in the index dates from 1962, although some data is from as early as 1937. This is because the Social Security Administration began to use a computer database for processing requests for benefits in 1962. Many of the earlier records back to 1937 have not been added.
The SSDI does not have a death record for everyone; and occasionally you may find an error here and there if something was reported inaccurately, but overall it’s a terrific resource! As with all records it provides clues that you should try to verify through an additional record source.
There are many websites that feature this database, as seen in the UPDATED links below. This database is free at most sites, even sites that charge for access to other data.
On the Search page, enter your grandparent’s given name which is their first name, the family name which is their last name or surname, the place of their death – this could just be the state – and the year they died, and click the Search button. Hopefully you will get back a result that includes your grandparent.
Now remember you’re looking at an index, not an original record or primary source. We talked about sources in Episode 2. A primary source is a document that was created at the time of the event by an authoritative source, usually someone with direct personal knowledge of the event that’s being documented, like a death certificate is completed at the time of death by the attending physician. These are the best and usually most accurate types of sources you can find. And that’s what we want!
The really key information in this search result is the county information. In order to get an original death certificate which would be your primary source you have to know which county they died in. You may already know that for your grandparent, but keep this in mind because the further back we go, the more crucial it will be to know the county involved since that’s where death certificates are recorded.
By any chance did your grandparent not show up in the results even though you know they worked after 1937 when the Social Security got rolling, and you know they have passed away? Don’t fret – We have other ways to try and find the info!
This brings us to what I think is a really important concept to keep in mind whenever you’re researching your family on the Internet. Each search is conducted at a specific moment in time. Running an SSDI search or a Google search tomorrow might give you results different than the one you ran today. The Internet is being updated second by second, and the SSDI has been updated several times over the years.
In the case of the SSDI database, you can’t be absolutely sure that the website you are using to search the SSDI has the most current version available. Look in the database description on the site to see how recently it was updated.
Here’s a perfect example of that: When I searched for my grandfather on my dad’s side from the Family Tree Legends website, I got no results. Now I KNOW he died in 1971 and I KNOW he worked his entire life so he had to have been registered with Social Security. Then I went to Ancestry.com and searched for him in their SSDI database and he popped right up.
On the other hand, my maternal grandmother shows up on all three websites I’ve mentioned. In most cases, you’ll find who you’re looking for, but occasionally, like with my grandfather, you may have to dig in your heels and try the SSDI on a couple of different websites to find who them. Never give up, never surrender. That’s my motto!
And of course, each website offers just a little different variation on the terms that you can search on.
So just in case you have a stubborn ancestor who eludes your first SSDI search, try finding them at several of the SSDI databases. If you do have luck on World Vital Records, be sure and click the More Details link next to your search results because it includes some fun extras like a link called Historical Events next to their birth year and death year that will take you to a list of important historical events that were happening those particular years. It’s kind of fun to see what was going on in the world when your grandparent was born.
You’ll also find a link called Neighbors which will take you to a listing of folks who lived in the same county as your ancestor and died in within a year or two of them.
But most helpful is that your research results on World Vital Records will include a listing of nearby cemeteries which are good possibilities for where your ancestor may have been buried. (Again, just clues to hopefully send you in the right direction.) But as I said, the death certificate is going to be your best and primary source and almost always includes the name and address of the cemetery where the person was buried.
Here are a few more search tips if you don’t find your ancestor right away:
1. Make sure that you tried alternate spellings for their name. You never know how it might have been typed into the SSDI database.
2. Many SSDI indexes allow you to use wildcards in your search. So for example you could type in “Pat*” which would pull up any name that has the first three letters as PAT such as Patrick, Patricia, etc.
3. Try using less information in your search. Maybe one of the details you’ve been including is different in the SSDI database. For example it may ask for state and you enter California because that’s where grandpa died, when they were looking for Oklahoma because that’s where he first applied for his social security card. By leaving off the state you’ll get more results. Or leave off the birth year because even though you know it’s correct, it may have been recorded incorrectly in the SSDI and therefore it’s preventing your ancestor from appearing in the search results.
4. Leave out the middle name because middle names are not usually included in the database. However, if you don’t have luck with their given name, try searching the middle name as their given name. In the case of my grandfather his given name was Robert but he went by the initial J.B. But in the SSDI his name is spelled out as JAY BEE! Go figure!
5. Remember that married women will most likely be listed under their married surname, not their maiden name. But if you strike out with the married name, go ahead and give the maiden a try. She may have applied for her card when single, and never bothered to update the Administration’s records. Or if she was married more than once, check all her married names for the same reason.
6. Don’t include the zip code if there is a search field for it because zip codes did not appear in earlier records.
While most folks will appear in the SSDI, there are those who just won’t. But knowing where information is not located can be as important down the road in your research as knowing where it IS located, so I recommend making a note in your database that you did search the SSDI with no result. This will save you from duplicating the effort down the road because you forgot that you looked there. I admit it, in the past I’ve managed to check out books I’ve already looked through and order a record or two that I already had. Lesson learned!
So here’s your assignment for this week: Go through your genealogy database and do a Social Security Death Index search on every deceased person who was living after 1937. Hopefully you will be able to fill in several more blanks in your genealogy database and family tree!
U.S. Naval correspondence letters top the list this week of new genealogy collections available online. Fold3 has two brand new collections of fascinating letters that could be a wonderful resource for anyone searching for their ancestors serving in the Navy. Also...
The US Public Records Index can be useful for genealogy–if you understand what it is and how to use it properly. Here’s an example and some tips.
Not long Russ sent in this tip recommending the US Public Records Index for genealogy:
“I was listening to Genealogy Gems Podcast 181 [in which] you were talking about where do we search while we are waiting for the 1950 Census….I recently discovered a wonderful resource, on Ancestry.com, that I have used along with city directories. The name of the record group doesn’t sound interesting but it can be a Gem for you: the US Public Record Index, 1950-1993, Volume 1 and 2. Volume 1 is far more interesting with more data. A search will return a name AND birth date, along with more than one address, zip code and sometimes phone numbers.”
Here’s a sample search result:
Russ kindly sent me Ancestry’s description of its online database for Volume 1, which says that original data comes from public records spanning all 50 states, such as voter registration lists, public record filings, historical residential records and other household database listings.
Collection Profile
What: U.S. Public Records Index
Where: Ancestry, FamilySearch, MyHeritage
Years Spanned: 1950-2009
Source Type: Lacking original source citations.“Hints to go on and follow up with further research into verifiable sources.”
Then he shared the following example of using the US Public Records Index to find recent relatives that he can’t look up yet in the 1950 census:
“I had a hint for a cousin in a yearbook. I know that she recently lived in Philadelphia, Pennsylvania. I didn’t know where she went to college and I know her birthday. The name is not unique, not also not common. At the same time, I had the hint for the Public Record Index. You know those things we can’t use in a proof argument, but there [she] was in Philadelphia. The yearbook had her picture and only her name, not spelled the way I know it, but the Public Record Index puts her in Philadelphia at the right time and place.
I have seen 2 or 3 addresses for folks in the 1980s and 1990s in these indexes. Not all addresses have dates, but some do. I have one cousin with 5 addresses since 1983 and he won’t be in a census until the 1960 Census Records are released.”
The U.S. Public Records Index pops up in my search results sometimes, too. Both volume 1 and volume 2 are searchable on Ancestry.com, as Russ says, in separate databases. Each has over 400,000 records in it. There’s also a free partial version of this database for 1970-2009 at FamilySearch.org and yet a third version at MyHeritage, with 816 million records, with nearly the same time frame. The FamilySearch database says its data comes from “telephone directories, property tax assessments, credit applications, and other records available to the public.”
More on the US Public Records Index
Here are a few tips worth mentioning about the US Public Records Index. Some of these points come from the FamilySearch wiki:
Not everyone who lived in the U.S. appears in the index, and you’re more likely to find birth information for those born between 1900 and 1990. What you’ll find is primarily where someone lived, and often when they lived there.
It’s rarely possible to positively identify a relative in this index since there’s limited information and it spans the entire country for up to a half-century, and you can’t follow up on the record it comes from because the index doesn’t say where individual records come from. So as Russ says, this is a great resource to use in combination with other records. It’s a similar concept to the way you might consult family trees that lack sources: hints to go on and follow up with further research into verifiable sources.
When you find more recent listings, you can sometimes find telephone numbers for living distant relatives. If the thought of cold-calling distant relatives seems a little intimidating, listen to my Family History: Genealogy Made Easy podcast, episodes 14-15, for tips–and to get your courage up!
More Gems on Researching Recent Relatives