Creating and maintaining a genealogy blog is a fun and rewarding way to share your family history. Blogging is also effective in finding cousin connections! If you are worried your blog isn’t pulling in the cousins you expected, elevate your ranking in search results by implementing these 3 ways to improve your genealogy blog.
I recently received this exciting email from Ruth:
“Thank you, thank you, thank you! Several months ago, I attended one of your all-day seminars in Bossier City, Louisiana and I must thank you for motivating me!
I’ve been researching my family tree off and on for 25 years or so, and at times it has taken a back burner to whatever was going on in my life; only to be dusted off when I would get an inquiry or perhaps when someone in the family passed away. In the last 3 years, I have been attending these local seminars with a distant cousin. They were fun and I learned a few things, but none had generated the enthusiasm that I have at the moment!
The knowledge that you share and the easy manner in which you deliver your presentations are so down-to-earth and it inspires me to learn more. I left your seminar with a Premium Membership package and I have been listening to your podcast ever since.
You also encourage your readers to blog about their genealogy. I took your advice and I’ve done just that. Please take a look at my blog – any suggestions you might have would be welcomed. The title is My Family Tree: Hobby or Addiction? and I have dedicated it to my father who passed away in 2005! Here is the link: http://myfamilytreehobbyoraddiction.blogspot.com/
Thank you again for all you do that encourages us and for the new tools that you share with your listeners to help their journey along the way!
Ruth Craig Estess”
Ruth, thank you and congratulations!
I love hearing how you have put it into action what you learned at the seminar.
Tips for Improving Your Genealogy Blog
Ruth is doing a terrific job including family information on her genealogy blog that others might be Googling. That means they are very likely to find her. But there’s more that can be done. Here are 3 additional tips for Ruth and anyone who wants to get more traction with their genealogy blog:
“1. Add more images. Google looks postively upon websites that have images. It considers the website to be more of an authority on the subject covered in the blog. Images improve Search Engine Optimization (SEO.) In layman’s terms, SEO refers the ways in which you have made your blog easy to use, and easy for Google to understand what it is about. The better Google understands the subject, the better chance it has of delivering your blog as a result when people search on things you write about (like your family tree!) It’s important that your image files have names that accurately reflect what they and your blog post are about. Therefore, it’s a solid strategy to include relevant genealogical information such as names, places and dates in the image titles. If you don’t happen to personally have photos about the subject of your blog post, include images of documents or other related items.
2. Include a Call to Action. At the end of each post, invite your readers to comment and contact you if they are researching the same family. It’s amazing what a little invitation will do to prompt interaction. If you skip this step, your readers may just “lurk”, or in other words, quietly read and then go on to the next website. That’s a missed opportunity for connection and collaboration. Even though a reader may be researching the family you are writing about, they may not think to reach out to you or comment unless you prompt them to do so.
3. Make use of blog categories. Categories and Labels help organize you blog content. Create a category for each surname you discuss on your blog. The category can appear in the side column on your blog. That makes it easy for readers to click a surname they are interested in and jump directly to your posts that discuss that name.”
Categories and Labels are great for SEO too. Google loves well-organized websites because they are easier to understand and deliver in search results.
More Gems on Creating Your Own Genealogy Blog
Ruth wrote to tell me she has already started putting these ideas into practice. She’s on her way to rising in the search results and hearing from distant cousins. How exciting! Click below to continue reading about rewarding and effective family history blogging.
English parish records top this week’s list of new online genealogy records. More new or updated family history collections: British newspapers, pensions and India records; records for Brazil, Germany, The Netherlands, Peru, and Poland; UK images and deaths; US...
Elevenses with Lisa Episode 21 Video and Show Notes
Live show air date: August 20, 2020
Join me for Elevenses with Lisa, the online video series where we take a break, visit and learn about genealogy and family history.
How to Find Free Genealogy Resources
In the genealogy community it’s often said, “Only a fraction of genealogical records are online.” That’s true indeed, but it’s not a reason not to start your search online. A more helpful and accurate piece of advice would be “while not everything is online, all search for genealogical information starts online.”
The reason for this is simple. Online research before you go will reveal:
If the materials are available at a more convenient location
If the materials are available somewhere online for free
The call number, location, and other specific information you need to quickly access the materials once you arrive.
Details about gaining access to the facility and materials.
The last bullet point above will help you avoid the disappointment of discovering an unforeseen closure, or that the specific records you need are actually help at a satellite location.
New genealogical information and records are uploaded daily to the internet. Some of this information is available for free. In this article and episode we will cover strategic ways to locate and access free genealogy online.
The Amount of Data Continues to Increase – Read more about the growth of online information here.
The Path of Least Resistance to Free Genealogy
Most genealogists want to obtain records at the lowest available cost with the least amount of travel. Therefore, always starting your search online just makes good sense.
Here’s our path of least resistance:
Free and Online: FamilySearch, Google, WorldCat
Online and Subscription: Ancestry, MyHeritage, Findmypast, niche sites
Free and Locally Offline: Libraries, Archives, Universities
Offline and Distant: Examples include the National Archives, Allen County Library, Family History Library, NEHGS
The FamilySearch Catalog: New digitized images are added daily from microfilms & digital camera operators. These include books, maps, compiled family histories, and more. The catalog also includes materials that are not online but are available at the Family History Library in Salt Lake City or through Inter-library loan.
The FamilySearch Wiki is a free online genealogical guide comprised of more than 93,000 articles. It covers 244 countries, territories, and islands. It includes links to genealogy databases and online resources as well as how-to information.
Use the FamilySearch Wiki Watchlist to follow pages of research interest. Here’s how to watch Wiki pages for new and free genealogy content:
Log in with your free FamilySearch account
navigate to the desired page
click the Watchlist link in the upper right corner of the page.
Look for the Watchlist link, and the blue buttons that lead to free online genealogy records for that location.
Google is still your best bet for finding sources both online and offline.
You can dramatically improve your search results by incorporating search operators into your search. Watch episode 13 of Elevenses with Lisa to learn about how to use search operators when googling for genealogy.
Set up free Google Alerts to be on the lookout for new and updated search results. You’ll receive them by email, and you can control the frequency.
Google Alerts do the work of searching for free genealogy for you.
How to Create a Google Alert:
Highlight and copy (Control C on Windows or Command C on Mac) the search query that you typed into the Google search box
Go to www.google.com/alerts
Sign into your free Google account
Paste (Control V or Command V) your search query into the Search Query box on the Google Alerts page
Select the Result Type you desire (ex. Everything, News, etc.)
Select how often you wish to receive alerts
Select How Many results you want to receive (I recommend Only the Best Results)
Enter / Select the email address you want your alerts to be sent to
Click the Create Alert button
Partnerships Make Free Genealogy Available
Many of the genealogy giants enter partnerships with each other in order to facilitate digitization and indexing of genealogical records. This means that the same materials may be found in different locations on the web, and sometimes for free.
17,900 subscribing member libraries in 123 countries collectively maintain WorldCat’s database which is the world’s largest bibliographic database.
Use WorldCat to check that you are indeed accessing the resource from the most convenient repository and if it’s available for free. Here’s how:
Run your search
Click an item
Under Find a Copy in the Library enter your zip code
The library closest to you will be listed at the top
Once you get your search results, look to the left in the Formats box. There you can quickly narrow down to only items that are online by clicking boxes like DownloadableArticle. Some of these may require a log in on the website you are referred to.
To find free records at MyHeritage.com, go to https://tinyurl.com/LisaMyHeritage. In the footer menu of the website, click on Historical Records. Then fill in your search criteria. (Update: If you don’t see Historical Records in the footer, go to Research > Collection Catalog and search on the keyword “free.”) Scroll down the search results and look for the green free tags.
To find free records at Findmypast which specialized in British genealogy but also includes records from around the world, go to https://tinyurl.com/FMPLisa.
(Some links in our articles are affiliate links. We will be compensated at no additional cost to use when you use them. This makes it possible for us to bring this free show to you. Thank you!)
Google Site Search Can Help Locate Free Genealogy
A site search works like many search operators as previously discussed in Elevenses with Lisa episode 13 (watch and read here.) It provides Google with specific instructions about the type of search you want to conduct with your search terms and keywords.
This Site search tip comes from Lisa Louise Cooke’s book The Genealogists’s Google Toolbox.
Site search runs your query only on the specified website. This is extremely helpful and efficient if:
you have a particular website in mind that you want to search,
you aren’t having success using the search field provided by the website,
the website you want to search doesn’t have a search field.
Here’s an example of a Site search:
Free Pennsylvania site:ancestry.com
Try running the search above for yourself. You’ll find results that include many free genealogy records pertaining to Pennsylvania. Substitute the words to meet your search needs.
Construct a Site search for Free Genealogy by first typing in the words and phrases you wish to search for. Include the word free. Leave the appropriate spacing between them and follow the last item with a space. Then type site: and add the website home page address (URL). You can copy the URL and simply paste it in place. There is no space between the colon and the URL. And note that www is not required.
Searching for Offline Local Sources with Free Genealogy Information
To find what’s local and free:
Search WorldCat.org (be sure to use the Zip Code filtering to find the genealogy materials at the location closest to you.)
Use Google to search.
Find your local Family History Center here. These centers have unique free resources as well as free access to some subscription genealogy websites.
When you find a library, archive or other repository, visit their website and look for:
Databases they offer
Their online catalog to plan your research
Other associated libraries
Details on planning a visit
Get Free Genealogy Help on Facebook
Search for Random Acts of Genealogical Kindness (RAOGK) on Facebook.
Search millions of new records on Ancestry.com, FamilySearch & Findmypast, three of the Genealogy Giants. Find your family history in Australia, Brazil, Canada, Denmark, England, Germany, Hungary, New Zealand, Panama, Poland, Sweden, the U.S., Wales and in PERSI,...