How a Genealogy Society Can Grow Membership

how to grow genealogy society membership with videoGenealogy is growing dramatically in popularity. Multiple television shows depict family history discoveries, and the use of DNA to help folks climb there family tree has become mainstream. If genealogy is so popular, why is genealogy society membership declining, and how can we slow hat trend?

Genealogy societies have traditionally been centered around genealogists coming together in person, sharing research success stories, and learning more about how to find the records and stories of elusive ancestors.

These days though it’s easy to get distracted by by online research and perceived short cuts. The newest generation of researchers started their search not in a library, but on a computer keyboard. The problem is that they often don’t know what they are missing when it comes to what genealogy societies have to offer.

One solution: show them the value with video!

Create Video Magic with Animoto

(Full disclosure: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. Thank you for supporting the Genealogy Gems blog!)

One of my favorite video creation tools is Animoto because it helps you creates incredibly professional-looking videos in a shockingly short amount of time. And most importantly, Animoto requires no more technical skill than clicking, dragging, and dropping with a mouse.

Rather than seeing the Internet as the enemy of your society, embrace it and put it to work for it. Online video is terrific tool for:

  • Creating awareness
  • Promoting events
  • Building your membership
  • Providing genealogical educational information
  • Sharing events with those who are unable to attend in person

just to name a few ideas.

See It for Yourself

Last year I had the pleasure of presenting a full day genealogy seminar in Fresno, California. Turning photos of the day into a video that could be used to build membership was a breeze With Animoto. I selected a design, uploaded my images and added text to help make the case. Here’s an example of a video I created for the Fresno Genealogical Society.

Getting the Word Out

A video like this can spread the word and reach prospective members in a variety of ways. Here are just a few ideas for how a genealogy society can grow membership using video to achieve their engagement goals:

  • Download the video from the Animoto website and show it at your next meeting so visitors can envision reasons to return
  • Embed the video your society’s website (just copy the code from Animoto and paste it on your webpage and the video will appear in a convenient video player)
  • Share the video on social media sites like Facebook, Pinterest, Twitter, and Instagram to not only get views, but provide a super simple way for supporters to share it which will get your society more exposure.

Keys to Video Success

key to successJust a bit of planning can deliver great results. Here are my recommendations for how a genealogy society can grow membership and achieve promotional video success:

  • Keep it short – it took just 1 and 1/2 minutes to convey the answers to the who, what, where, and why questions folks may ask when considering a genealogy society in the Fresno area
  • Let images do most of the talking – there’s no need for being verbose if you have energetic imagery that convey your ideas.
  • Highlight the benefits – the big question potential members have is “why should I bother joining a genealogy society? Make sure you answer that question in your video
  • Tell them at the beginning and end how to find you – repeating your website address and keeping it on the screen long enough to jot it down gives them what they need to contact you. And after all, that is the goal of your video.

How to Create Your Genealogy Society Video

We have lots of how-to video creation resources for you here at Genealogy Gems. Click here to find step-by-step instructions for creating videos on Animoto, and to see more examples of the role that video can play in your family history.

More Resources Reveal How a Genealogy Society Can Grow MembershipGenealogy Gems for societies around table

READ: Need a Genealogy Speaker? Here’s the Affordable Solution

 

 

 

How to Create Captivating Family History Videos Episode 2

In this blog and video series I’m showing you how you can create captivating videos about your family history quickly and easily with Animoto.

In the First Episode

In episode 1 we laid a foundation for the family history video that you are going to create. Doing this will save you time and ensure a cohesive, well-told story. We also:

  • defined your audience
  • identified and outlined the story that you want to tell
  • collected the content that you will include in your video

If you missed episode 1, you can watch it below:

Get a Free Animoto.com Account

The first thing to do is to go to Animoto here and sign up for a free trial account, which gives you the full power of Animoto Pro. No credit card is required. This trial period is the perfect opportunity to test drive Animoto and see just how easy it is to use. As I’ve said before, if you can click, drag, and drop, you can make videos with Animoto.

The videos you create during the trial will be watermarked, but still downloadable and shareable. If you decide to use Animoto beyond the trial period, there are several pricing plan options. You can purchase as little as one month for around $16 (check their site for current pricing). If you’ve done your prep work like we did in episode 1, you can create several videos in that time period.

OK, I know you’re anxious to get going, so let’s create a video!

Create!

It’s super easy. Once you’re signed into your account, click the Create button.

create family history videos

Style

First up, select a style that fits your story. Here are some of my favorites for family history:

  • Memory Box
  • Antique Bouquet
  • Remembrance
  • Vintage Voyage
  • Rustic

You’ll notice that some styles have a Premium banner. Those require a Premium subscription. However, if you’ve opted for a Personal level subscription you still have lots of wonderful styles to choose from.

style family history videos

Click on a style that catches your fancy and watch a preview of what it will look like. When you find the one you want, click the Create Video button on that style page. This will load the Video Creator.

Music

The style you chose will include a song, but you can change that if you want to. To select a new song, click Change Song, and you can pick a song from the Animoto library.

You can also upload your own music mp3 file from your computer. (Remember to keep copyright in mind, and make sure you have the rights to use the song.)

But wait, you can add more than music!  You can also upload an audio file, such as a family history interview, or even an mp3 file that you created that includes both music and words.

Adding Pictures & Videofamily history videos content

Now it’s time to add your photos, images, and video clips. Of course that’s easy because in episode 1 of this series you created an outline for your story, and you copied the files you wanted to use to illustrate that story into a folder on your computer. So you’re all set to go!

There are two ways to add files. From the menu, click Add Pics & Vids, or on the timeline click the plus sign in the empty box. In the pop up window you’ll find lots of options for imagery, including stock photos from Animoto. But for now, let’s add the images you put in the folder on your drive (see episode 1).

Under Your Computer click Upload Pictures and Video. Navigate your way to your content folder on your computer’s hard drive. Click to select the first image, and then you can select them all by holding down the shift key on your keyboard, and clicking the last image in the folder. Press Enter on your keyboard to add them to your project.

You can rearrange the order of your images and videos by dragging and dropping them with your mouse. If you decide to eliminate an image, simply click to select it and from the menu click Delete.

Text

Next, we’re going to add text to your videos, creating title cards. Again you can do this from the menu, or just click the plus sign in the empty box on the timeline, and then click Add Text.

In the pop up box you’ll type a title (or the main text) and then you have the option to add a subtitle. This is where the outline we created in Video 1 comes in so handy!  When you’re done, click Save. And don’t worry because you can always go back and change any text at any time.

Title cards are great for the beginning and ending of your video and also for transitioning to different parts of the story.

Simply click and drag the cards into the order that you want them.

You can also add text captions to each of your images. Hover your mouse over the image and click Caption under the image. In the pop up window containing your image, click to place your cursor in the text area, type in the desired text, and then click Save.

Spotlighting an Item

You may have a few images or title cards that you want the “camera” to  spend a little more time on, thereby spotlighting it. To create that effect, just click to the select the image or title card, and then click Spotlight in the menu. I particularly like to Spotlight title cards so that the viewer has plenty of time to read them.

Previewing

So let’s see how this looks so far, and to do that we’re going to click Preview Video. You can preview your video at any time during the production process.

A low resolution version of your family history video will be created in about 15 seconds. Then you can watch and see what little tweaks and changes you want to make. Click Continue Editing to head back to the timeline and keep working.

Next Steps

I hope you’re getting excited about your video projects. Next time we get together, we’re going to bring our projects down the homestretch and produce them into glorious shareable videos.

If you can’t wait and you want to jump in right now and get started, go for it! Click here to get started with Animoto.

Watch episode 2 below:

We Dig These Gems! New Genealogy Records Online

new genealogy records online

Here’s this week’s roundup of new genealogy records online: California, England, Australia, and Italy.

UNITED STATES – CALIFORNIA. Ancestry.com has added a new index titled California, Chinese Arrival Case Files Index, 1884-1940. This index includes passenger and crew lists of ships and airplanes arriving in California. Information you may find in these records are: name of passenger, ship name, port of arrival and in some cases, age, gender, birth date, birth place, and port of departure.

UNITED STATES – MILITARY. United States WWII Prisoner of War records for 1942-1947 have just been added to TheGenealogist.com in time for the anniversary of D-Day. These records inlcude U.S. military and Allies who were prisoners of war and internees. Some prisoners of both Germany and Japan are found in this collection. Records include the prisoners name, status, rank, service number, POW camp, and more valuable data.

ENGLAND – DEVON – PRISON RECORDS. Plymouth Prison Records for 1832-1919 at Findmypast include male and female prisoner records and prison officer records for Plymouth Prison in Devon. Recorded information includes name, birth date, offense, sentencing, last residence, residence of relative, physical description, and much more valuable data.

AUSTRALIA – QUEENSLAND – DEATH RECORDS. Findmypast subscribers can now conveniently search Queensland, Australia Death Records for 1829-1964 on Findmypast. These indexed records include: name, registration year, death date, father’s first and last name, mother’s first name, and sometimes her maiden name. (Birth, marriage and death indexes for Queensland are online for free at the State Library of Queensland website. Their death index goes from 1829-1986.)

ITALY – ROMA – CIVIL REGISTRATION. The Italian Civil Registration between the years of 1863-1930 has been newly added to FamilySearch.org. It is not yet indexed, but able to be browsed. Don’t be intimidated by its more than 4 million digitized images! They have broken down the database to be easily browsed by location and year. Marriage banns and residency records are just a two of things covered in this database.

GGP 192Don’t miss our newest free Genealogy Gems Podcast #192 for more tips and strategies to help you in your genealogy journey. Pop on over and listen now – we’d love to have you!

New Genealogy Book Club Pick: WWI-Era Novel by NYT Bestseller

The new featured title of our genealogy book club has been announced. We’re guessing this NYT-bestselling British novelist will win your heart, if she didn’t already with her breakout first novel.

A smart young woman who’s traveled the world finds herself suddenly in a much more provincial setting: East Sussex, England. She spends the summer distracted by petty local politics, financial frustrations and the beginnings of a possible romance. Then the Great War begins–not so far from her new home.

That’s the premise of British author Helen Simonson’s new novel, The Summer Before the War, and our newest Genealogy Gems Book Club title. Those who have been waiting for Helen’s follow-up to her stunning debut, Major Pettigrew’s Last Stand, won’t be disappointed. Her first book became a New York Times bestseller and has been translated into 21 languages. The Summer Before the War is another great read: light and charming, with a dash of romance and humor, a lovable heroine and a compelling historical setting. It’s so easy to read and love this book!

It’s the early 1900s, and main character Beatrice Nash has recently lost her father. The estate settlement lost her control over her own funds and freedom. She comes to a small English town as a Latin teacher and must mind her manners and local politics to keep her job. Beatrice meets a man and the appeal appears mutual, but he’s already engaged.

This isn’t just Beatrice’s story, though. You’ll meet an entire buy psoriasis medication online village full of charming and irascible and expatriate and unconventional and way-too-conventional and mysterious characters, including the local gentry and the local gypsies. They all have their own stories, which unfold as they begin to experience the first great shock of the 20th century close-up: World War I. First it’s the stunned refugees who take refuge in their village. Then locals begin enlisting. Eventually you’ll see the battlefront through their eyes, but not all of them may make it back to the town that to Beatrice is becoming home.

Genealogy Book Club Podcast Interview with Helen Simonson

genealogy book club Helen Simonson Summer before the war Major PettigrewDespite the awful realities her characters face, Helen Simonson somehow writes a novel that is easy and enjoyable to read. I ask her how she did that–and lots of other questions–in an exclusive interview coming this June on the Genealogy Gems podcasts. You’ll hear more about the idyllic setting she chose and her personal connection to it; how she researched the historical setting; and what it’s like to be an emigrant who longed to leave home and now misses it dearly.

Get Your Copy & Support the Free Podcast Featuring Author Interviews

So snatch up a copy from our links here (which support the free podcast–thank you!) or your local library. And let us know what you love about it!

Get the Kindle ebook – The Summer Before the War: A Novel

Get the print book – The Summer Before the War: A Novel

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