Privacy Policy

by | Aug 18, 2015

GENEALOGY GEMS found at https://www.lisalouisecooke.com/ (“Website”) is governed by the following privacy policy (“Privacy Policy”).

We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used. This statement only applies to this Website.

WHAT INFORMATION DO WE COLLECT AND HOW IS IT USED?

Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, or submitting a contact form. In addition, you are able to create a user profile, which allows you to create a username and password. We will store the username, but your password will not be visible in our records.

Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.

Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.

HOW YOUR INFORMATION MAY BE USED

We may use the information collected in the following ways:

  • To operate and maintain the Website;
  • To create your account, identify you as a user of the Website, and customize the Website for your account;
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To respond to your comments or inquiries;
  • To provide you with user support;
  • To track and measure advertising on the Website;
  • To protect, investigate, and deter against unauthorized or illegal activity.

THIRD-PARTY USE OF PERSONAL INFORMATION

We may share your information with third parties when you explicitly authorize us to share your information.

Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

The Website currently uses the following third-party service providers:

Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.

Constant Contact – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications.  Please refer to Constant Contact’s privacy policy for further information.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

ANONYMOUS DATA

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

PUBLICLY VISIBLE INFORMATION

If you create a user profile on the Website or leave a comment, certain information may be publicly visible.  To create a user profile, you must choose a username and password and input your email address for profile confirmation.  Your email address will never be available publicly.  At your option, you may also add an avatar, a profile description, and a link to your website.

Users may see your username, avatar, profile description and website information.

COOKIES

The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.

Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.

ADVERTISING

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

Genealogy Gems is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.  As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

Newsletters

On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.

RIGHTS RELATED TO YOUR PERSONAL INFORMATION

Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at service@genealogygems.com to be removed from our mailing list.

Access – You may access the personal information we have about you by submitting a request to service@genealogygems.com.

Amend – You may contact us at service@genealogygems.com to amend or update your personal information.

Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to service@genealogygems.com.

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

SENSITIVE PERSONAL INFORMATION

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

CHILDREN’S INFORMATION

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at service@genealogygems.com and we will use our best efforts to promptly remove such information from our records.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

CONTACT INFORMATION

At any time, please contact us at service@genealogygems.com for questions related to this Privacy Policy.

Last updated: 2022

Improve Google Search Results with these Powerful Techniques

by | Oct 7, 2017 | 01 What's New, Google | 2 comments

Google search expert Lisa Louise Cooke advises a genealogist on three ways to improve Google search results. See how these little improvements can make a big difference in your own Google searches!

This Genealogist Wants to Improve Google Search Results

Gene from Phoenix recently watched a free webinar in which I talked about improving Google search results for genealogy and then sent me this follow-up email:

“Lisa, I enjoyed the free webinar, Thank you!

I tried your suggestions for searching Google but still can’t get what I want.

My ancestor was Moses Fountain (possibly from NY but can only find him in IN)

I put in “Moses Fountain” 1800-1832 -Italy  -Rome  -hotel

When my search comes up the first page is all of the hotel & fountain in Rome, Italy.  There is no genealogy (all my inquiries) until page 2. I cannot -New York as he may have come from there, so I’ll continue to get Albany fountain (like the water fountain.) Thanks for any suggestions you might have.” -Gene in Phoenix, AZ

3 Powerful Techniques that can Improve Google Search Results

Kudos to Gene for jumping onto Google and giving it a go after the webinar. Getting started is the most important part of achieving genealogical success! In order to improve Google search results, Gene needs to make a few adjustments to tell Google more specifically what is wanted:

1. Use the Google search operators correctly

First, Gene will need to fix the numrange search. If you haven’t watched the webinar yet (what are you waiting for?) a numrange search is when you give Google two four-digit numbers and specify that you only want webpages included in your search results that have a four-digit number that falls within that range. And of course years are expressed in four-digit numbers, so this is incredibly useful for genealogists. Gene has a dash between the two numbers (a very logical approach since this is how we are used to expressing a range), but a numrange search requires two periods instead, like this:

Moses Fountain search numrange

2. Add a Google search term to narrow results.

Gene didn’t see genealogical search results until page 2 of the results. An easy way to bring pages related to genealogy to the forefront of the results is to add the word genealogy to your search query:

As you can see above, this improves things quite a bit. Isn’t it amazing what a difference one well-chosen keyword can make to improve Google search results?

Moses Fountain search genealogy

3. Consider carefully which Google search terms to remove

Gene removed some irrelevant search results by placing a minus sign directly in front of the search terms Italy, Rome, and hotel. This tells Google to subtract all pages from search results that contain these words. This is a very powerful tool, particularly when it comes to ancestors who have common surnames. (For instance, if you were researching an ancestor named John Lincoln, your results would be inundated with results for President Abraham Lincoln, simply due to the volume of pages that mention him. If John was not related to this famous president, you could add -Abraham and -president to your search query, and his footprints on your results would be dramatically reduced.) By the way, notice that the minus sign touches the word it is removing. There should be no space between the minus and the word.

But Gene continues to get irrelevant search results relating to a Moses Fountain in Washington Park, Albany, New York. The concern expressed here is that removing New York may inadvertently remove good search results, since this ancestor may have been from New York. Instead of removing New York, why not subtract a more targeted search term, such as Albany or Washington Park? Since it’s also possible that Moses Fountain was from Albany, I’d start by removing Washington Park.

How can you subtract a whole phrase? Put quotation marks around it so that Google understands it is a phrase and not two separate words that are unconnected. Then put a minus sign right in front of it. In Gene’s case, it would look like this:  -“Washington Park.” The resulting search results eliminate the reference to the fountain in Albany:

Improve Google search results even more dramatically

Watch this free 90-minute webinar and learn more about improving your Google searches for genealogy, along with other powerful strategies for reconstructing your family history. While you’re watching, subscribe to the Genealogy Gems YouTube channel to keep up with the many free video tutorials we publish there!

As you can imagine, I only had time to scratch the surface of how to improve your searches in the webinar. My book The Genealogist’s Google Toolbox is dedicated to the topic, and I have included several in-depth Google search for genealogy video classes in Genealogy Gems Premium Membership.

Wishing you many more genealogy gems!

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Search Hack – Google Site Search

by | May 17, 2023 | 01 What's New, Google, Research Skills | 2 comments

Show Notes: How to use Google site search to search a website that doesn’t have a good search engine, or doesn’t have one at all. Google’s Site Search will help you find exactly what you need! This tip comes from the hour-long Premium Membership “Elevenses with Lisa” video called 5 Genealogy Search Hacks. Premium Members can download the exclusive cheat sheet PDF on the show notes page.

Watch the Video

Show Notes

(Downloadable ad-free Show Notes handout & cheat sheet for Premium Members.)

Use Google’s Site search to dig into websites:

  • that don’t have a search feature,
  • that have a search feature that’s not great,
  • or to double-check that you found everything at that site.

Essentially, you can use Google Site search as a custom search engine for a specific website.

For example, USGenWeb is a free genealogy website that has been around for a long time and has a vast number of pages and content. There isn’t a search box on the home page, but you can click Search & Site Map in the menu. However, you’ll notice that their search engine is powered by a third party called FreeFind which has been around since 1998. Because it’s free and a third party, the search field is definitely not secure. Since that’s the case, you might as well use the largest and most powerful search engine in the world, Google,  to search to run your search instead. Google’s site search is the way to do that.

A note about websites like USGenWeb: Make sure that you are searching the correct website.
Notice the URL for the USGenWeb website: https://usgenweb.org/index.html. Click the desired state on the map on the home page. Now, look at the URL again.

Example: Indiana  http://ingenweb.org/

Notice that it’s actually a different website. Each state has the two-letter state abbreviation at the beginning of the URL. Use the state address when conducting a site search.

Example Search: If I wanted to find all mentions of a surname in the state, my site search would look like this:

Hulse site:http://ingenweb.org/

You can use the Google search operators listed in my book The Genealogist’s Google Toolbox to be even more specific about what you want to find.

The Genealogist's Google Toolbox Third edition Lisa Louise Cooke

Available in the Genealogy Gems Store

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