Google search expert Lisa Louise Cooke advises a genealogist on three ways to improve Google search results. See how these little improvements can make a big difference in your own Google searches!
This Genealogist Wants to Improve Google Search Results
Gene from Phoenix recently watched a free webinar in which I talked about improving Google search results for genealogy and then sent me this follow-up email:
“Lisa, I enjoyed the free webinar, Thank you!
I tried your suggestions for searching Google but still can’t get what I want.
My ancestor was Moses Fountain (possibly from NY but can only find him in IN)
I put in “Moses Fountain” 1800-1832 -Italy -Rome -hotel
When my search comes up the first page is all of the hotel & fountain in Rome, Italy. There is no genealogy (all my inquiries) until page 2. I cannot -New York as he may have come from there, so I’ll continue to get Albany fountain (like the water fountain.) Thanks for any suggestions you might have.” -Gene in Phoenix, AZ
3 Powerful Techniques that can Improve Google Search Results
Kudos to Gene for jumping onto Google and giving it a go after the webinar. Getting started is the most important part of achieving genealogical success! In order to improve Google search results, Gene needs to make a few adjustments to tell Google more specifically what is wanted:
1. Use the Google search operators correctly
First, Gene will need to fix the numrange search. If you haven’t watched the webinar yet (what are you waiting for?) a numrange search is when you give Google two four-digit numbers and specify that you only want webpages included in your search results that have a four-digit number that falls within that range. And of course years are expressed in four-digit numbers, so this is incredibly useful for genealogists. Gene has a dash between the two numbers (a very logical approach since this is how we are used to expressing a range), but a numrange search requires two periods instead, like this:
2. Add a Google search term to narrow results.
Gene didn’t see genealogical search results until page 2 of the results. An easy way to bring pages related to genealogy to the forefront of the results is to add the word genealogy to your search query:
As you can see above, this improves things quite a bit. Isn’t it amazing what a difference one well-chosen keyword can make to improve Google search results?
3. Consider carefully which Google search terms to remove
Gene removed some irrelevant search results by placing a minus sign directly in front of the search terms Italy, Rome, and hotel. This tells Google to subtract all pages from search results that contain these words. This is a very powerful tool, particularly when it comes to ancestors who have common surnames. (For instance, if you were researching an ancestor named John Lincoln, your results would be inundated with results for President Abraham Lincoln, simply due to the volume of pages that mention him. If John was not related to this famous president, you could add -Abraham and -president to your search query, and his footprints on your results would be dramatically reduced.) By the way, notice that the minus sign touches the word it is removing. There should be no space between the minus and the word.
But Gene continues to get irrelevant search results relating to a Moses Fountain in Washington Park, Albany, New York. The concern expressed here is that removing New York may inadvertently remove good search results, since this ancestor may have been from New York. Instead of removing New York, why not subtract a more targeted search term, such as Albany or Washington Park? Since it’s also possible that Moses Fountain was from Albany, I’d start by removing Washington Park.
How can you subtract a whole phrase? Put quotation marks around it so that Google understands it is a phrase and not two separate words that are unconnected. Then put a minus sign right in front of it. In Gene’s case, it would look like this: -“Washington Park.” The resulting search results eliminate the reference to the fountain in Albany:
Improve Google search results even more dramatically
Watch this free 90-minute webinar and learn more about improving your Google searches for genealogy, along with other powerful strategies for reconstructing your family history. While you’re watching, subscribe to the Genealogy Gems YouTube channel to keep up with the many free video tutorials we publish there!
Google is a many-faceted gem when it comes to searching for ancestors online. Are you getting the most out of what Google offers?
Google searching–entering your ancestors’ names and other keywords into the main Google search box–is where you start using Google for genealogy. But the search box isn’t the only Google feature that can help you find hidden genealogy treasures online. Here are 7 important Google resources you need:
Google will sweep the internet for your favorite keyword searches on a regular basis! Just set up as many of these searches as you need with Google Alerts. It’s free and you can customize it to search when and what you want. Click here to learn to set up Google Alerts for genealogy.
You may already know that Google Books will keyword search within billions of pages of text in published books from around the world. Some of these books are even available to read in full on the site. Searching Google Books can lead you to facts, stories, new sources for your research and even images. For example, click here to read a post about finding old maps in Google Books.
Web content changes all the time. Sometimes the text, pictures or other content we most want just disappears. A page is revised, or a webpage or an entire website is taken offline. Use Google Cache to look at webpages that no longer exist! Click here to learn more.
I teach people all over the world how to use Google Earth in their genealogy research! Google Earth is the ultimate online map of the world: free, interactive, three-dimensional, multi-layered and crowd-sourced with all kinds of extra content. You can use it to identify ancestral hometowns and even their properties; zoom in to see what it looks like today; find old buildings, cemeteries, schools or churches relating to their lives, and more. Click here to watch a free video on using Google Earth for your genealogy.
When using Google for genealogy you can also visualize your results. Google has a dedicated area for finding the images you want, like certain people, places or historical events: Google Images. Google Images will even narrow your results to certain parameters: black and white images only; maps or pictures of people only; photographs but not illustrations and–my favorite–images without copyright restrictions that you may re-use in your family history write-ups.
Google News Archive
Though no longer actively digitizing and indexing newspapers, Google News Archive can help you locate online content for specific newspapers. Click here to access its alphabetical listing of newspapers. You can also enter keyword-searches in the search box on that webpage for all the newspapers listed here.
When you want to dig into scholarly articles, theses, dissertations and other academic sources, turn to Google Scholar. This resource specializes in searching the “smart stuff,” as I think of it. Sometimes you can find very specialized content, like a biography of a little-known minister or a history of a little tiny town. Read this inspiring story about using Google Scholar for genealogy!
Ready to learn more about how to use Google for genealogy and mining it for your own genealogical treasures? The Genealogist’s Google Toolbox, is your go-to resource! In its chapters–fully revised and updated –you’ll learn more about all these Google toolsand more. Better yet, after you learn how to use these tools for family history research, you’ll find yourself using them to find all kinds of things, from recipes to trivia, to a manual for your old car.
It’s Nice to Share
I’ll bet you have friends who would benefit from this article on how to use Google for genealogy. Share it and they will be doing the genealogy happy dance, and so will I!
Here are some handy sharing buttons, or just copy and paste the URL for this article into a Facebook post or email. Thanks!
Original air date: 10/1/20 Join me for Elevenses with Lisa, the online video series where we take a break, visit and learn about genealogy and family history.
Google Lens with Lisa Louise Cooke
What is Google Lens?
Google Lens is a free technology that Google says helps you ”search what you see.” It uses the latest in Optical Character Recognition (OCR) and artificial intelligence to accomplish tasks.
In this video and article we’ll discuss where you can get Google Lens and how to use it for a wide variety of tasks.
Hang on tight to your phone and let’s jump in!
Google Lens is in Google Photos
Google Lens is doing much of the work in Google Photos. It can detect the faces in your photos, and allow you to search by face. It can also detect objects and text, making it a super fast way to search the photos and images you store in Google Photos.
If you’re not interested in storing all of your photos on Google Photos, that’s OK. As a genealogist, you could still use it for more strategic purposes. You could use it just for family history photos and related genealogical images like documents and photos of tombstones. All of the content you add can then be quickly and easily searched for and found. It can even help you identify a known ancestor in other photos where you may not have recognized it was the same person.
We will talk about specific ways to use Google Lens in Google Photos. But first, let’s talk about all of the ways you can get your hands on Google Lens.
Where can I find Google Lens on my phone or tablet?
Google Lens is available on most mobile devices but not all. Some Samsung devices don’t currently support it. Here’s where you can find Google Lens.
Google Lens is built into Google Photos – Download the Google Photos app to your phone. Pull up one of your photos and look for the Lens icon at the bottom of the screen. If it is there, your phone supports Google Lens.
Google Lens in the Google Search app – You will see the Lens icon in the search bar if your phone supports Google Lens.
The Google Lens app – On Android devices look for the Google Lens app in the Google Play app store.
Where can I find Google Lens on my computer?
Google Lens is primarily a mobile tool although Google Lens is built into the functionality of Google Photos. (It works behind the scenes – you won’t find a Google Lens icon.)
However, you can use your phone to user Google Lens to capture text and then send it to the Chrome browser on your desktop computer.
Using Lens in the Google Photos App
To use Google Lens on your photos in the Google Photos app, you’ll first need to give the app permission to receive the photos you take with your phone. You can then open the Google Photos app and select a photo. In this episode I used the example of a potted plant (Image A below).
(Image A) Google Lens in the Google Photos app
Tap the Google Lens icon at the bottom of the screen and you will receive search results that include the name of the plant, photo examples of the same plant, possible shopping options, and web pages providing more information about that plant.
Here’s another way you can use the Google Lens feature in the Google Photos app:
Take a photo of a business card. (I used Google’s PhotoScan app to do this. The app does a great job of removing glare and other distortions that can occur when you photograph something with your phone. You can download the free Google PhotoScan app from your device’s app store.)
Access the photo in the Google Photos app.
Tap the Google Lens icon.
Lens turns the information on the card into actionable buttons:
Add to contacts
search on the web
go to the website
Google Lens is in the Google Search app
On many mobile devices such as the iPhone (but not all devices) the Google Lens icon will appear in the search bar. If you’re not sure if you already have the Google Search app on your phone, go to the app store app on your phone and search for “Google Search.” You will see the app listed with a button that either says “Open” (because it is already on your phone) or “Install” (because it is not yet on your phone.)
You can also check to see if they app is on your phone by searching for “Google Search” in the search bar of your phone.
Here’s what the Google Search app looks like on a phone (Image B below):
(Image B) Look for the Google Search app on your phone.
The Google Lens App
If you have an Android phone, search the Google Play store for the Google Lens app. Here’s what the app looks like (Image C below):
(Image C) Android users with phone’s supporting Google Lens will find the app in the Google Play app store.
What Google Lens Can Do
Once you start using Google Lens the possibilities for its use can seem endless. Here’s a list of the kinds of things Google Lens can do:
Copy Text from printed materials or objects
Search for Text on printed material or objects
Solve math problems
Read text to you
How to Use Google Lens to Read a Book
Before you buy that next history book or go through the trouble of requesting it through inter-library loan, why not let Google Lens determine if it is already available for free online? This next tip works really well for old books that are likely to be in the public domain or printed before 1924.
Open the book to the title page
Open the Google Search app on your phone
Tap the Google Lens icon
Hold your phone over the title page
Tap the search button
If the book is available on Google Books, the title will appear along with a blue “Read” button
Tap the “Read” button to access, read and search the book on Google Books for free!
(Image D) Point your phone’s camera or Google Lens at the QR code
Open the camera on your phone and point it at the QR code above (Image D) to be taken to the book in the Genealogy Gems store. Use coupon code LENS to get 20% off!
One of the advantages of tuning into the live broadcast of each Elevenses with Lisa show is participating in the Live Chat and asking your questions.
From Rosalyn: Lisa are the old photos hanging on your wall the originals or copies? They are very nice. Lisa’s Answer: I always put copies in frames when I hang them on the wall because light can fade originals. They are all my family.
From Jn Rollins: Does it do the same identification for birds? Lisa’s Answer: I haven’t snapped a photo of a bird, but I’m sure it could. I used it on a photo of a bird, and it identified it perfectly.
From Susan: I have to download an app to get the lens icon? Lisa’s Answer: If you have an Android phone, you may be able to download the free Google Lens app from your app store. Otherwise, you will find the icon in the Google Search app or the Google Photos app on supported devices.
From Patriva: Is Google Go the same as Google Search? Lisa’s Answer: Google Go is a “lighter faster” search app. I think it may be geared more toward Samsung devices. I have a Samsung Tab and it doesn’t support Google Lens.
From Carrie: Does this work with the Google Chrome app? Lisa’s Answer: The Chrome app doesn’t have the Google Lens icon.
From Jn Rollins: I installed Lens a while ago on my Android phone, but when I open Google search the lens icon doesn’t appear next to the microphone icon. How can I change that? Lisa’s Answer: Some Android devices (like Samsung phones) don’t support Google Lens so you won’t see the icon. Check the app store to see if they offer the Google Lens app for your phone. However, I’m guessing it probably won’t be offered since it sounds like your phone doesn’t support Google Lens.
From Christine: I love this technology for speeding up research! But I have some reservations—what privacy are we giving away? How will Google use our search history? Lisa’s Answer: I would not use Google Lens for anything I consider “sensitive.” Go to the privacy settings in your Google MyActivity to learn more.
From Lynnette: Can you put the text into Evernote easily? Lisa’s Answer: Absolutely! Tap to copy the detected text, open an Evernote note, press your finger in the note and tap Paste to paste the text.
From Colleen: I see you are google searching. Does doing this with photos allow others to access my google photos when searching for an item? For example, the example you used with the purse? Lisa’s Answer: To the best of my knowledge your photos are not searchable by others online. However, it is possible that Google uses the image internally to “train” the machine learning. Go to the privacy settings in your Google MyActivity to learn more.
From Christine: Lisa, can this be used to compare photos to determine if they are the same person? Thanks for sharing all your wisdom! Lisa’s Answer: Yes! Watch my Premium membership video called Solving Unidentified Photo Album Cases.
From Caryl: Don’t know what a symbol is on a headstone? Now this would be oh so helpful!! Lisa’s Answer: Yes, indeed!
From Susan: I quickly took a photo of the book cover, so now I can get your book! Is it better to buy directly from you or go to Amazon? Lisa’s Answer: The book is available exclusively at my website: https://www.shopgenealogygems.com
From Debbie: Will FamilySearch’s app be independent, or will it work / integrate with Google? Lisa’s Answer: FamilySearch would not be integrated. However, as handwriting technology is developed I’m sure you’ll find it in use in both places.
Please Leave a Comment or Question
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