Early Virginia Genealogy

Show Notes: Learn how to trace your ancestors back to Virginia just prior to the Revolutionary War. Professional genealogist Jeri Satterwhite-Dearing specializes in early Virginia research in her work as a professional genealogist with Legacy Tree Genealogists.  She explains some of the biggest challenges you’ll face when researching early Virginian ancestors, the records you should be looking for, and some of the best resources. 

Early Virginia Genealogy

Early Virginia Genealogy Video and show notes

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Show Notes

Lisa: A while back, we did a video on Finding early American Ancestors in New England and we got tons of comments on it. We also received a lot of requests to dig into early American genealogical research. In this video and article, we are going to do just that for Virginia.

Guest: Jeri Satterwhite-Deering, professional genealogist at Legacy Tree Genealogists.

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Virginia Genealogy Research Challenges

What are some of the unique challenges that face people who are trying to research ancestors in Virginia?

Jeri: I think the main thing is that the further back you go, the different record types that you would expect to find and use. You won’t have census records before 1790, and you won’t necessarily have marriage records, or death certificates, because that didn’t come till much later. But those records are there, and then you just have to really know where to dig and what to look for.

I rely more on land records, tax records, court records, and those types of record. As I said, census records go back to 1790, maybe 1783, when they have county type census. Then at that point you need to rely on tax records more and look for your ancestors in land records. Land records are full of all kinds of genealogical clues about your family as you as you dig in deep.

Lisa: And it can be a bit of a challenge for folks who might be researching Virginia for the first time. We hear about things, like you mentioned the land records and tax records, and that could be very new territory for us. It can be a little intimidating to jump into a record collection you haven’t worked before.

Jeri: Right, especially because then you’re relying on original documents, which means reading the handwriting of the time. That takes practice. It’s like when you first learn to write cursive in school. It’s not that hard, it just takes a little bit of time. It’s kind of fun, because they write different, and their terminology is different. But that’s where your dictionary comes in. Practice makes perfect. The more you do, the easier it gets.

Most of those records are going to be at county level. If you have a burned county, then you may have to rely on state records. The Virginia state library may have more than what is left in a burned county. There are all kinds of records there. It’s just a matter of knowing where to go.

Learn More About the County in Virginia

My first recommendation would be to learn more about the county you’re going to be dealing with. First go to the FamilySearch Wiki for the county. Read what they have to say about which records are available for that particular county and start there. Make a research plan. Make notes and determine exactly what to look for.

I know that you’ve done a couple of past episodes, especially I think it was episode 64, where you talked about how to do research using FamilySearch. I think those are things you need to learn a little bit before you jump right in. I think that would be a really good start if they’re not familiar with FamilySearch. It’s one of the best places to go to look at records when you’re starting out.

Lisa: And it’s free, which is great.

Jeri: That’s right, so it’s definitely a good place to start along with learning about the county. Learning about the formation of the county, that’s almost a genealogical research adventure in itself because you need to know how the counties changed so quickly over time. And you do need to get back to what that parent county was. It’s important to know the genealogy of the counties and know where to look for those records, because they’re not all just going to be in today’s county. You may have to go back to multiple counties to find those records.

Lisa: Typically, when a record was created in a particular county, and then that county maybe splits out or changes we should be looking in the county that it was at the time our ancestors were there, right?

Jeri: Exactly. You might think, “that’s it, I’m done. I can’t find anything else.” When you feel that way, step back, review the various forms the county has taken. Check all of them. You’d be surprised where those records will be in many different places. They might even be in the courthouse basement. I’ve come across that many times as well.

In Virginia, not all deed records are going to be online. For example, here in North Carolina our counties have so many records available online. But in Virginia, they might not be on FamilySearch. You may have to go to a courthouse to actually see those records. However, they are getting better about getting them filmed.

If you’ve exhausted some of that, like I mentioned before, check out tax records. These put your person in their place in time, and that’s what you’re looking for. You always want to remember that a man by one name is not necessarily that man. Always remember that because there are so many same named people throughout history, and you have to be careful which one you’re chasing and get the right one.

Lisa: I love your idea about the genealogy of a county! Getting to know the history county at the same time as you’re getting to know the history of your family.

Virginia Burned Counties

You mentioned burned counties. Seasoned genealogists have heard that many times. But there are those who are new to genealogy, or they’ve been researching other parts of the country, and now they’re finding that their family line takes them into the South where burned counties are more common. Tell us a little bit about what you mean by a “burned county” and what does that mean to the records?

Jeri: Generally burned counties have a lot to do with war. That’s especially true during the Civil War. For the South, many courthouses burned down. But it happens even in today’s time. We see floods, we see fires. Again, look at your county history on the FamilySearch Wiki. It will tell you which counties were burned. Then you can determine where else to look for records.

I had a project recently that was in Washington County, Arkansas. The county was totally burned, and there was nothing really left. But at the state level, I was able to find the tax records. So, for the client’s ancestor, we were able to place him in that county in the time that we needed to place him there even though there was no information about him anywhere in the county. Those records were burned at two different times. Once in the 1800s, and then again later on.

When your ancestor got a deed, they would take it into the courthouse to get it recorded. This means that when you’re looking at a deed book, you’re not looking at the original record because they didn’t keep the original deed. They just recorded it, and then they handed it back. Folks then took it home to keep it in a safe place. I was very fortunate in one of my research projects that when we had burned counties, they had all the people bring their deeds back in and they recorded them again. And so that’s how we ended up with still having deeds that were probably burned the first go around in the clerk’s books.

I inherited deeds from my great grandmother that were in a trunk. That is probably what started this whole journey for me 30 years ago. One of the deeds was from 1812. It was just amazing! They had kept those deeds. The courthouse over in Orange County did not have that deed, so I took it over there, and they got to copy it into the deed book. And then they had it. There’s a lot of ways to get around the burned counties, and there’s reason for hope.

Lisa: That’s very encouraging that they brought records back in and entered them again.

State Level Records for Virginia

How do records end up at the state level? You mentioned a couple of times to check with the State Archives. Was there a process where every so often the counties were supposed to send copies of books to the state? Or did that happen much later?

Jeri: Well, I think it did, like, are in North Carolina, particularly. So many of our marriage records have gone to the state. So, they’re at our archives now. And so, they came out of the county’s hands, I don’t know, maybe because they just kept getting burned to the ground. They, and so they ended up, you know, at the at the state level at the State Archives for most of them. And so, your state archives is a good place for your research. State libraries are good, like the Library of Virginia (state library), as the just you couldn’t ask for better. And online and offline. It’s a great, it’s a great resource for learning and looking for records as well.

Important Types of Records for Early Virginia Genealogy

Lisa: You’ve mentioned a couple of different types of records. We talked about tax records. Would we find tax records for somebody who doesn’t own property?

Personal Property and Planned Tax Records

That would be your personal property tax records, and then you had planned tax records. So, there are two different ones and you want to look for each. There may only be just one white pole, which means that one person is over the right age to be taxable. It might be a horse, it might be a silver watch, things like that.

Land Tax Records

Then there’s the land tax where they’re going to tax you on how much property that you own.

Included in the property tax would be enslaved persons. So, if you’re doing African American research, especially for Virginia, these are helpful. If the person you are researching was an enslaver, they would have these people listed by their names, typically their first names because that’s generally all they had. Some of them were sorted out by age. Not necessarily every county would be the same. But you would have perhaps age under 15 or 16, and then over 16. And while that’s a broad range, you’re looking for every little thing you can when you’re doing that type of research. Those are the kinds of things that you would see in the tax records.

Chancery Records

Another great resource is chancery records, which I love. They’re court records which you can find at the Virginia Library. You can search by plaintiff or defendant or just a surname. I usually just do the surname when I search. You go to each county so choose your county, and then choose your name. It’ll bring up folders of court records. Everybody sued everybody just like they do now. Everybody was in court all the time. Sometimes it’ll just be maybe a lawsuit over land, or it could be a lawsuit over a horse or an enslaved person as well. But a lot of times you would find records that would involve state records, probate records, and every now and then you will really get lucky and you could find a whole family’s history in some of these files that explain the parents and the grandparents, the grandchildren. I’ve had them go many generations in one file and even include the neighbors. It puts your person in their place and time and helps you not confuse them with someone else

Virginia Chancery Records

Virginia Chancery Record, courtesy of Jeri Satterwhite-Dearing

I would say that if you don’t look at those you’re missing out, totally! They are refilming a lot of the records right now. So, when you search your file might not come up. You would be able to see the file folder, but you might not be able to see the contents of it. But then you could take that information and go to your county level court records. Again, I would go through FamilySearch and do your search in the catalog by the county, not just a record search. By doing that, you can actually find those folders are still going to be within the county. You’ll have to dig a little deeper. But it’s always rewarding to do that.

Colonial Tithables

Lisa: You’ve mentioned several really important types of records, chancery court records, deeds, wills and estate records. What other types are there? You have on your list colonial tithables. What are those?

Jeri: Those were really early. They’re like taxing, and it has to do with who the person by the age, and if they’re old enough to be taxed. It’s another form of the tax record. Those are the really early lists that you would be back quite far. You might not need those for a while, but if you get lucky, and you’re really getting back pretty far, then those are good.

Understand Virginia Law

Lisa: I imagined to be able to really use these records, we have to really understand things like geography and the law. What are your recommendations to a genealogist on really getting to understand the law? What’s a good way to go about that?

Jeri: Reading, taking classes, I mean, there are so many classes available online nowadays, just from the comfort of your home to be able to learn a lot. That would be the best thing to get familiar with the law. Learning the law is a little bit more complex but it is important. For example, it helps you determine if someone would have been the right age to get married. It’s a good way to separate the person out that might be the same name. It would help you know if your ancestor was able to buy and sell land, whether they could be a witness, all those ages change frequently. Then you know whether to go look for those records.

Understand Virginia Geography

Lisa: Are there any other resources that you think should really be on the forefront of the minds of people who are going to be digging into their Virginia roots?

Jeri: Land and maps are really my favorite! The David Rumsey collection is free and it’s excellent. I think you did a video episode on finding and using David Rumsey maps, too. Oh, my gosh, it was great!

And I definitely look for maps with Google. (Resource: The Genealogist’s Google Toolbox by Lisa Louise Cooke.) You can Google historical maps for Roanoke County, Virginia, for example. Some of those older maps have the landowners on them. I’ve got a huge map collection. You can find them from the formation of the county. They will have the landowner’s names written where their land was. Maybe your person did not own land, maybe they were just tenant farmers, but you found the name of the landowner, or you find them in another record. Look to see who they were living around. You can then find where they were, when they were in that particular county. That also gives you a way to look for more records that might involve your ancestor, as well.

Lisa: Well, that makes great sense. Maps are such an important part of it’s all location and timeframe, right?

Jeri: Yeah, because everything was about land. It still is, but it always has been about the land, and you don’t want to bypass that. You don’t want to just look at census, marriage, and death records, and that’s it.  You really need to understand the context of their life and everything that was going on around them in the area that they lived. You then know more about who they are. Say their name, know who they were, and make them come back. They can be alive.

Getting Help from a Professional Genealogist Specializing in Virginia

Lisa: That’s a great way to look at it. Jeri, if people get really stuck, and they just feel like I need help with a professional genealogist, how could they get in touch with you? And what do you guys do at Legacy tree genealogist?

Jeri: They can contact us, and we can steer them to the right professional genealogist for their project. We have a wonderful team, and they do really good work! If you get stuck or if you don’t feel like you  have the years to go and take the time to take classes and do everything, come join us and we’ll be happy to get you on the right track and help you find your ancestors.

Exclusive Discounts: Learn more at https://www.legacytree.com/GenealogyGems This is our affiliate link and includes special discount coupon codes just for you.

Lisa: It’s a good feeling to be able to take a big leap forward and professionals can help you do it. Jeri,  this has been terrific. Thank you for giving us a jumpstart into our Virginia genealogy.

(This interview was edited minimally for clarity.)

Resources

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10 Questions to Rate Your Readiness for Genealogy Research Success

Elevenses with Lisa Episode 39 Show Notes

Elevenses with Lisa is our little slice of heaven where friends get together for tea and talk about the thing that never fails to put a smile on our face: Genealogy!

Are you ready for a year of successful genealogy? Learn how to develop an effective research plan, and preserve and protect your genealogy. Keep reading for the show notes that accompany this video.

10 Questions to Rate Your Readiness for Genealogy Success

1. Have you selected a place to start?

I started learning how to play the guitar in 2020. I began with an online course to learn the basics, and I picked one song that I really wanted to learn how to play. 

For three months I worked my way through the course and played that song over and over every day. This resulted in two things: I learned how to play the song, and my husband took a blow torch to my guitar! (Just kidding.)

At the end of those three months I had several weeks where I just didn’t feel I was making any progress at all. I practiced every day, but I wasn’t getting anywhere.

It turns out that I had reached my initial goals – I knew the most popular chords, had memorized the Pentatonic Scale and could play the song Crazy On You for a captive audience in my home. However, I had not  stopped to identify my next set of goals. Therefore, stagnation set in.

In an effort to restart my learning and success trajectory, I spent an evening looking through my record collection and I made a list of 6 of my favorite songs. Then I put them in the order I wanted to learn to play them. Most importantly, I identified which one was my top priority to learn. Once I did that, I knew exactly how I was going to spend my practice time.

It sounds simple, but finding and deciding on the place to start (or restart) is really easy to miss. When it comes to genealogy there’s always a bright shiny object online ready to gobble up a few precious minutes, or hours, or days! Having a predetermined project goal in mind will help you get down to business faster and keep you from wandering aimlessly.

2. Have you developed a project research question?

Once you know what your project will be, it is time to formulate the general question. In other words, what is the question you are trying to answer?

In this episode I shared the family story that had been handed down the McClelland family about their ancestor Washington McClelland. The story went like this: “He immigrated to the U.S. from England. He was working on the railroad when he met a girl in Idaho. She became pregnant. They married. He converted to the LDS church. They raised a family together.”

The general research question was “is this story true?” That’s a big question, and one that we’ll break down further in question #3. 

Genealogy Gems Premium Members can learn more about formulating research questions by watching the segment How Alice the Genealogist Avoids the Rabbit Hole Part 1 in Elevenses with Lisa Episode 2. It’s available in the Premium Videos area of the Genealogy Gems website. Don’t miss the downloadable handout! You’ll find the link under the video. (Learn more about becoming a Premium Member here.)

3. Do you have a Research Plan for your genealogy project?

The general project question can usually be broken down into several bite-sized actionable questions. In the example of “Is the story about Washington McClelland true?” we can break that question down into several questions:

  • Where exactly was Washington from in England? 
  • When did he come to the United States?
  • Why/how did he end up out West?
  • Did he work on the railroad?
  • When and where did he marry?
  • When was their oldest child born?
  • Did he join the LDS church?

And many of these questions can likely be broken down further. These more focused question help provide the framework for the project’s research plan. They can then be re-sorted so that they follow a logical progression of answers.

The next step will then be to identify and prioritize the sources (records) that are likely to provide the necessary relevant evidence. Then determine the order in which you will locate each identified record. Finally, add where you think you can find the records to the plan.

4. Do you have the research forms you need?

There are many different types of genealogy research forms: research logs, blank record forms, checklists, just to name a few.

Research logs are great for keeping track of your research plan progress. Blank record forms (such a blank 1900 U.S. Federal Census form) are very handy for transcribing the pertinent information for analysis. And checklists (such as a list of all types of death records) help ensure that you don’t miss and records, and you don’t look for the same record twice!

Free Genealogy Forms at Family Tree Magazine
Family Tree Magazine offers a plethora of free genealogy forms. You’ll need to register for a free website account to download the forms.

Free Genealogy Forms at Ancestry
Here you’ll find several common and helpful genealogy forms including:

  • Ancestral Chart
  • Research Calendar
  • Research Extract
  • Correspondence Record
  • Family Group Sheet
  • Source Summary
  • US, UK And Canadian Census Forms

5. Have you established Your Filing System?

Having an organizational system in place takes the guesswork out of where things should be filed, making it much more likely they will actually get filed. It also ensures that you’ll be able to put your hands on your records whenever you need them.

Here’s a secret: There is no one perfect filing system. The most important thing is that it makes sense to you and that you are consistent in how you use it.

In Elevenses with Lisa Episode 6 (available to Premium Members) I cover step-by-step the system I developed and have used for over 15 years. I’m happy to report I’ve never lost an item. (Whew, what a relief!)

As you work on your genealogy research you’ll find there are two important tasks you will be doing often:

  • Storing items that you have not had a chance to work on yet (I refer to these pending items as “to be processed.”)
  • Storing items that need to be filed. (Let’s face it, we rarely want to stop in the middle of an exciting search to file a document.)

Not having a way to store these two types of items leads to clutter and piles on your desk. Here’s my simple solution:

  • Place a “to be filed” basket next to your desk.
  • Create a “Pending” tab in each surname 3-ring notebook (if you use my system.) The beauty of the surname notebook Pending section is you have a place to put documents (out of sight) that are associated with a specific family. When you’re ready to work on that family line, grab the notebook and jump to the Pending section to start processing and analyzing the previously found records.

7. Do you have the supplies you need on hand?

Make sure that you have a small quantity of all of the supplies you need for the filing and organization system you are using.

Here’s what my shopping list looks like:

  • 3” 3-Ring View Binders
    (allow you to customize covers & spines)
  • 1” 3-Ring View Binder
  • 1 box of Acid-Free Sheet Protectors
  • 3-Ring Binder Tab Dividers

8. Have you settled on a file naming scheme?

How to name digital genealogy files is something we all struggle with. Good intentions don’t make the job any easier. Take a few moments to nail down the basic naming scheme you will commit to follow. I say basic, because there will be times when you’ll need to modify it to suit the file. That’s OK. But always start with the basic format.

Here’s what my basic file naming format looks like:

  • Year (will force chronological order)
  • First Name (filed in surname folder)
  • Location

Example: 1920_robert_m_springfield_oh

Notice in my format I don’t usually include the surname. That’s because I file in surname folders. Notice that I said “usually.” That’s because we are always free to add on additional information like a surname if we think it will prove helpful. For example, if I anticipate that I will have a need to share individual files with other researchers or family members (rather than the entire folder) then I will add the surname so that the person receiving the file has the pertinent information.

8. Are you prepared to make copies?

Protecting and preserving our genealogy for generations to come is a top priority for most genealogists. All of us at some time have worried about what would happen if a website that we upload our content to goes out of business or sells out to another company. Now there is a new reason to take a few extra steps to ensure you don’t lose access to your genealogy data. 

Recently, According to Buzz Feed, on Jan. 9 the largest cloud-hosting service notified a large social media network with millions of users that it would be cutting it off  from its cloud hosting service.  According to the Wall Street Journal, “other tech partners also acted, crippling operators.”

Now we must add to the list of concerns the possibility that a genealogy website we use might be cut off from web hosting. How might this type of action impact our personal family history that we share on websites? Many companies that provide access to millions of historical records and likely house a copy of your family tree and your DNA test results use the same cloud hosting service. In fact, it’s hard to find a company out there that isn’t tethered to it in some way.

My research showed that both Ancestry and FamilySearch have been featured on their website in case studies and blog articles:

The bottom line is that our family history is our responsibility to preserve and protect. While we can benefit from sharing copies of it online, putting all our genealogy eggs in only the online basket puts it at risk because we don’t have control.

While I love the idea of going paperless and I’ve been striving to do that in recent years, I’m changing my tune on this. For several years I’ve been strongly recommending that you get your own genealogy software on your own computer and use it as your master database. All online family trees are simply copies. Many people, particularly those who rely solely on FamilySearch often wondered why I was so concerned. The events of this week make my point and put an exclamation point on the end of it.

Making digital and paper copies of your data is a simple strategy you can put in place today. This means regular print outs of your tree, family group sheets, and the most important genealogical documents. I keep mine in a portable fireproof safe.

We can also make digital copies as well. For example, last year I had all my old home movies transferred to digital and they are stored on my computer. I went the extra step to get copies on DVD and I also copied the digital files onto a terabyte hard drive that is in the fireproof safe.

Remember, your computer is connected to the Internet. If you’ve ever woken up to a Windows update, then you know that tech companies can make changes to your computer. Having your own paper and digital copies are just extra insurance that certainly can’t hurt.

Here’s a checklist of things you can put in place today:

  • a good printer
  • extra ink
  • a stock of paper
  • a portable terabyte hard drive

Ideas for saving paper and ink:

  • Print only the most important documents that might be more difficult to replace.
  • Focus your printing on direct ancestors.
  • Print in draft mode (depending on the document) and / or black and white to save ink.
  • Make double-sided copies.
  • When possible, add two documents to each side of the paper so that one piece of paper holds 4 documents.

 

9. Is your computer backed up to the Cloud?

I use and recommend Backblaze for computer cloud backup. They have their own storage facility. Here’s what their storage pods look like:

backblaze server podcast

Image courtesy of Backblaze.

I am also an affiliate of Backblaze so I appreciate when you use my link if you decided to make a purchase. I will be compensated at no additional cost to you, and that supports this free show. https://www.backblaze.com/landing/podcast-lisa.html 

Learn more: Premium Members can watch the Premium video Your Guide to Cloud Backup and download the PDF handout. You’ll get answers to questions like:

  • What is cloud backup?
  • Why should I use cloud backup?
  • How does cloud backup work?
  • Is cloud backup safe?
  • What should I look for when selecting a cloud backup service?
  • My personal cloud backup choice

10. Have you scheduled ongoing education time?

Pick one area you want to improve your genealogy skills and knowledge and make time each week to learn something new about it.

Thank you for making Elevenses with Lisa and Genealogy Gems one of your places for genealogy learning, laughing and getting refilled!

On the Genealogy Gems YouTube channel:

  • Click the Subscribe button
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    enter your email address and select from the drop-down menu how often you would like to receive notifications. Then click the orange “Feed Me” button. When I post a new video or schedule an Elevenses with Lisa episode you’ll receive an email notification.

Recap: 10 Questions to Rate Your Readiness for Genealogy Success

  1. Have you selected a place to start?
  2. Have you developed a project research question?
  3. Do you have a Research Plan for your genealogy project?
  4. Do you have the research forms you need?
  5. Have you established Your Filing System?
  6. Do you have the supplies you need on hand?
  7. Have you settled on a file naming scheme?
  8. Are you prepared to make copies?
  9. Is your computer backed up to the Cloud?
  10. Have you scheduled ongoing education time?

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Let us know if you found this video and article helpful. I’d also like to hear from you about the topics you would like to learn more about in future episodes. Thanks!

 

Genealogy Gems Podcast Part of Pandora’s Major Podcast Launch

Genealogy Gems Podcast delivers

Pandora is now poised for podcast delivery!

Podcasts have always faced an obstacle: it just hasn’t been that easy to find them or listen.

After I launched The Genealogy Gems Podcast in early 2007, I spent most of my time trying to explain to potential listeners how to “subscribe” to the show. Along came the smartphone, and eventually podcast apps, and things got a little easier. In 2010 we launched our own Genealogy Gems Podcast app in hopes of improving the listener experience even more. That’s great for those tenacious enough to find us in the first place, but what about everybody else? Also though podcasts have experienced a huge surge in popularity thanks to the viral Serial podcast, 83% of Americans still aren’t listening on a weekly basis.

Pandora, the largest streaming music provider entered the game today and plans to change all that. And thanks to you, our loyal listeners, The Genealogy Gems Podcast has been selected by Pandora as part of their initial offering of podcasts!

Read below how this music giant is going to tap technology and human curation to recommend podcasts to those who are sure to love them. I’m sure that once Americans discover through Pandora that their family history is just waiting to be discovered, and that The Genealogy Gems Podcast is here to help them do just that, we’ll be welcoming many new listeners. Keep reading for all the details from Pandora. And, be sure to sign up for the early access offering here. You can expect to start seeing our show on Pandora sometime in December.

Free-Podcast-292x300 preserving old letters

Thanks for listening friend!
Lisa Louise Cooke

PRESS RELEASE

OAKLAND, Calif.–(BUSINESS WIRE)–Pandora (NYSE:P), the largest streaming music provider in the U.S., today unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. Beginning today, Pandora will roll out beta access to select listeners on mobile devices. Those interested in early access to the offering can sign-up here, with general availability in the coming weeks.

“It might feel like podcasts are ubiquitous, but, eighty-three percent of Americans aren’t yet listening to podcasts on a weekly basis, and a majority of them report that’s because they simply don’t know where to start,” said Roger Lynch, Chief Executive Officer, Pandora. “Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”

Similar to how its namesake the Music Genome Project has helped Pandora become the best and easiest way to discover music online since 2005, the Podcast Genome Project recommends the right podcasts to the right listeners at the right time, solving the questions, “is there a podcast that’s right for me?” and “what should I listen to next?” It evaluates content based on more than 1500 attributes – spanning MPAA ratings, timely and evergreen topics, production style, content type, host profile, etc – and listener signals including thumbs, skips and replays. It also utilizes machine learning algorithms, natural language processing, and collaborative filtering methods for listener preferences. And, similar to the Music Genome Project, the Podcast Genome Project combines these techniques with our expert in-house curation team to offer episode-level podcast recommendations that reflect who you are today and evolve with you tomorrow.

“With the introduction of podcasts, listeners can now easily enjoy all of their audio interests – music, comedy, news, sports, or politics – on Pandora, the streaming service that knows their individual listening habits the best,” said Chris Phillips, Chief Product Officer, Pandora. “The Podcast Genome Project’s unique episode-level understanding of content knows exactly what podcast you’ll want to discover next, and will serve it up through a seamless in-product experience that is uniquely personalized to each listener and will continue to grow with their tastes over time.”

At launch, Pandora has partnered with top-tier publishers including APM, Gimlet, HeadGum, Libsyn, Maximum Fun, NPR, Parcast, PRX+PRI, reVolver, Slate, The New York Times, The Ramsey Network, The Ringer, WNYC Studios, and Wondery, and will continue to feature existing podcast content including Serial, This American Life and Pandora’s original Questlove Supreme, with many more to come in the future. These partnerships introduce hundreds of popular podcasts across a wide variety of genres including News, Sports, Comedy, Music, Business, Technology, Entertainment, True Crime, Kids, Health and Science, offering inspiring audio experiences for a variety of diverse interests.

ABOUT PANDORA

Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.

www.pandora.com@pandoramusic | www.pandoraforbrands.com | @PandoraBrands | amp.pandora.com

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