3 Ways to Improve Your Genealogy Blog

Creating and maintaining a genealogy blog is a fun and rewarding way to share your family history. Blogging is also effective in finding cousin connections! If you are worried your blog isn’t pulling in the cousins you expected, elevate your ranking in search results by implementing these 3 ways to improve your genealogy blog.

improve your genealogy blog

I recently received this exciting email from Ruth:

“Thank you, thank you, thank you! Several months ago, I attended one of your all-day seminars in Bossier City, Louisiana and I must thank you for motivating me!

I’ve been researching my family tree off and on for 25 years or so, and at times it has taken a back burner to whatever was going on in my life; only to be dusted off when I would get an inquiry or perhaps when someone in the family passed away. In the last 3 years, I have been attending these local seminars with a distant cousin. They were fun and I learned a few things, but none had generated the enthusiasm that I have at the moment!

The knowledge that you share and the easy manner in which you deliver your presentations are so down-to-earth and it inspires me to learn more. I left your seminar with a Premium Membership package and I have been listening to your podcast ever since.

You also encourage your readers to blog about their genealogy. I took your advice and I’ve done just that. Please take a look at my blog – any suggestions you might have would be welcomed. The title is My Family Tree: Hobby or Addiction? and I have dedicated it to my father who passed away in 2005! Here is the link: http://myfamilytreehobbyoraddiction.blogspot.com/

Thank you again for all you do that encourages us and for the new tools that you share with your listeners to help their journey along the way!

Many thanks,

Ruth Craig Estess”

Ruth, thank you and congratulations!

improve your genealogy blog ruth

I love hearing how you have put it into action what you learned at the seminar.

Tips for Improving Your Genealogy Blog

Ruth is doing a terrific job including family information on her genealogy blog that others might be Googling. That means they are very likely to find her. But there’s more that can be done. Here are 3 additional tips for Ruth and anyone who wants to get more traction with their genealogy blog:

“1. Add more images. Google looks postively upon websites that have images. It considers the website to be more of an authority on the subject covered in the blog. Images improve Search Engine Optimization (SEO.) In layman’s terms, SEO refers the ways in which you have made your blog easy to use, and easy for Google to understand what it is about. The better Google understands the subject, the better chance it has of delivering your blog as a result when people search on things you write about (like your family tree!) It’s important that your image files have names that accurately reflect what they and your blog post are about. Therefore, it’s a solid strategy to include relevant genealogical information such as names, places and dates in the image titles. If you don’t happen to personally have photos about the subject of your blog post, include images of documents or other related items.

2. Include a Call to Action. At the end of each post, invite your readers to comment and contact you if they are researching the same family. It’s amazing what a little invitation will do to prompt interaction. If you skip this step, your readers may just “lurk”, or in other words, quietly read and then go on to the next website. That’s a missed opportunity for connection and collaboration. Even though a reader may be researching the family you are writing about, they may not think to reach out to you or comment unless you prompt them to do so.

3. Make use of blog categories. Categories and Labels help organize you blog content. Create a category for each surname you discuss on your blog. The category can appear in the side column on your blog. That makes it easy for readers to click a surname they are interested in and jump directly to your posts that discuss that name.”

Surname labels in genealogy blog

Categories and Labels are great for SEO too. Google loves well-organized websites because they are easier to understand and deliver in search results.

More Gems on Creating Your Own Genealogy Blog

Ruth wrote to tell me she has already started putting these ideas into practice. She’s on her way to rising in the search results and hearing from distant cousins. How exciting! Click below to continue reading about rewarding and effective family history blogging.

Why Marketing Experts Would Agree That You Should Write a Family History Blog

Why and How to Start a Family History Blog

Genealogy Blogging, the Future of Genealogy and More

Tell Us About Your Genealogy Blog

Do you have a genealogy blog? Well, here’s my call to action! Please share your family history blog, SEO tips, and success stories in the comments area below.

And I would so appreciate it if you would share Genealogy Gems with your friends and blog readers by including a link to our website in your list of favorite genealogy help sites on your blog. Thanks!

We Dig These Gems! New Genealogy Records Online

Here’s our weekly update of new genealogy records online, designed for you to scan them quickly and click to the ones that matter for your family history. Thumbs up for free access to the Irish censuses of 1901 and 1911!

ENGLAND MARRIAGES. An enormous collection of about 2.3 million names from over 1,500 parishes across 29 English counties is in Findmypast’s new database, England, Phillimore Marriage Registers, 1531-1913

IRELAND CENSUS. MyHeritage.com has posted over 8.7 million indexed records (with images) from the 1901 and 1911 Irish censuses to its UK and Ireland Census Collection. These collections are FREE to search. According to the collection description, “The 1901 census lists – for every member of the household – name, age, gender, relationship to the head of the household, religion, occupation, marital status, county of birth (except for foreign births, which give country only), whether the individual spoke Irish (Gaelic), and whether the individual could read or write.” The 1911 census adds the numbers of years a woman had been married to her current husband; children born to them and children living.

KANSAS CENSUS. Ancestry.com has updated its   Kansas, City and County Census Records, 1919-1961. “This collection contains various city and county census records and population schedules from Kansas. They include information about inhabitants of a town, enumeration of livestock, and agriculture. Prior to 1953 the population schedules list the address, name of the head of household, and the number of individuals living in the household. Beginning in 1953 the schedules list all the members of the household and their ages.”

MISSOURI CHURCH. Ancestry.com subscribers can now search Missouri, Methodist Church Records, 1856-1970 a new database of indexed images from various United Methodist churches in Missouri. Baptisms, marriages, memberships, burials and lists of clergy are included.

SCOTLAND. A new collection of Scottish parish and other records is now searchable at Findmypast. Scotland Registers & Records dates back to the early 1600s. Record types “range from monumental inscriptions to a novel on rural life in 18th century Scotland.”

google search strategies for the family historianLooking for ancestors online? Turn to Genealogy Gems for ongoing education in using Google for genealogy (and everything else). Sign up for our FREE weekly e-mail newsletter for a free Google e-book and ongoing tips from our blog. Consider becoming a Genealogy Gems Premium website member so you get unlimited annual access to on-demand videos like Google Search Strategies for the Family Historian and many others.

Remember the Sears Catalog? It’s on Ancestry.com

Sears Catalog Fall 1960, Cover. Digital image from Ancestry.com. Historic Catalogs of Sears, Roebuck and Co., 1896-1993 [database on-line]. Provo, UT, USA: Ancestry.com Operations, Inc., 2010.
Original data: Sears Roebuck Catalogs 1896–1993. Vol.102–228 K. Chicago, Illinois: Sears, Roebuck and Co.

Back in “the day,” American consumers window-shopped by mail with the Sears catalog. From 1888-1993, the Sears catalog stocked millions of American households and fed the Christmas lists of men, women and children.

Wouldn’t pages from the Sears catalog make a lively addition to your family history posts, pins, pages and  conversations? Ancestry.com thinks so, too! They’ve digitized the catalogs and they’re keyword-searchable here. (Just a word of advice: browse a certain issue or search for a specific product. A keyword search for “bicycle” brings up over 5000 results through the OCR technology used to find matches.)

According to this brief history, the Sears catalog first launched as a mailer for watches and jewelry in 1888. “The time was right for mail order merchandise,” says the article. “Fueled by the Homestead Act of 1862, America’s westward expansion followed the growth of the railroads. The postal system aided the mail order business by permitting the classification of mail order publications as aids in the dissemination of knowledge entitling these catalogs the postage rate of one cent per pound. The advent of Rural Free Delivery in 1896 also made distribution of the catalog economical.”

Here’s one more blast from the American consumer past: Sears kit houses. Have you heard of these? You used to be able to order pre-fabricated homes from Sears. You could customize one of many standard sets of plans, and all the materials would be pre-cut and delivered to your home, “some assembly required,” so to speak. Learn more about Sears kit houses and see images of several designs (1908-1940) here. Did your family ever live in a kit house? Tell us about it on the Genealogy Gems Facebook page!

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