Improve Your Online Search Experience and Protect Your Privacy
PREMIUM: Elevenses with Lisa Episode 24 Video and Show Notes
Live show air date: September 10, 2020
Elevenses with Lisa is the online video series where we take a break, visit and learn about genealogy and family history.
Your Online Mindset
In this video episode we explore the “Why” behind the tech tools we use. Then we dig into the settings and preferences to create the online experience we want, and the level of security and privacy that we are comfortable with. Follow along here on the show notes page. Premium Members: exclusive show notes PDF download can be found in the Resources section below.
Tech Tools, Safety & Privacy
Google, YouTube, Ancestry, and all the other tech tools are simply tools. They shouldn’t dictate what we do. Instead, we should decide how we want to use them to accomplish our goals.
There are two sides to every tech tool:
- what it can do for you and
- what it can do for the company that created it.
Sometimes those are two very different things. That’s why we need to freshen up our online mindset.
Don’t always follow the prompts (for example genealogy hints, suggested Google searches, etc.) provided by the website. You decide how you will use each tool.
Recommended Viewing:
Genealogy Gems Premium Video How to Take Control of Preserving Your Family Tree Information. This important video covers my specific strategies for how to set up and control your genealogical data.
What is Google?
While Google.com may look like a search engine, that may not be it’s core business. Google is the largest advertising company in the world. We have to remember that first – even over it being a search engine.
Taking Control with My Google Activity
My Google Activity is a website that functions as your dashboard for controlling your experience with Google. Here you can turn off some of the tracking and delete history for a number of Google tools. It’s important to carefully read the details regarding what will and won’t be done when you change the settings.
The activity that Google tracks and stores helps to customize your experience and provide you with a breadcrumb trail. You can go back and visit your past activity to find things you’ve done in the past. It’s also valuable to them for advertising and other purposes. To a certain extent, you can decide how much of it is collected and retained.
At the top of the page you’ll find three areas where you can see and delete your activity:
- Your Web and App Activity
- Your YouTube Activity
- Your Location Activity
Click each one to explore your options. Move the blue slider to off to “Pause” the feature. Click “Auto-delete” to set the length of time your activity is retained in history.
It’s a good idea to periodically (perhaps every six months) review your settings to ensure that everything is still set the way you want it.
Privacy & Personalization Settings
There are many layers and locations where you can adjust the settings for the wide variety of Google products. These pages and settings can move over time. If in the future you don’t find things where we are showing them in this episode, simply google to find the current location. For example, google “my Google activity” or “YouTube privacy settings.”
One of the places you will find additional privacy and personalization settings for YouTube is on the YouTube website.
When you are logged into your free Google account on YouTube, click your account icon in the top right corner of the page and then click the Manage Your Google Account. Click Privacy and Personalization. Select the Privacy Checkup to be guided through your option. Here you will find YouTube settings where you can control what part of your activity is seen or not seen by other YouTube users.
Slow Down History Tracking with a Different Web Browser
We have been talking so far about websites and how they track your activity and information. Another way that Google tracks your activity is if you use the Chrome browser. For example, if you google for some information, you receive the search results on the Google website. If you click one of the results it will take you to a new website. At this point you have now left the Google website. However, if you are using the Chrome browser, Google can still track and record your activity history. Some people find that convenient and some do not want their history tracked. The important thing is just to know that it is happening and to make an informed decision. Most browsers do some level of tracking and saving of information. Review your browser settings and make adjustments to suit your needs.
Your Email Privacy
Most of us at some point have put our name and even our town or state online. This isn’t necessarily a problem because we share that information in many ways offline as well. It can become a problem though when we combine that information with other personal information, like being away from home.
Many people use an autoresponder on your email service while they are on vacation or away from home. It’s a convenient way to let people who email you know that you won’t be answering right away. However, it’s very important to not state directly that you are “on vacation” or “out of town.” There’s no reason to tell anyone that, and it might leave you open to theft if you do. We often share our email with people we do not know (businesses, etc.) and your name and email are usually all that is needed to find more information about you and your home online. Instead, consider saying “please note that now through (date) I will not be regularly be checking this email box. I will reply to you as soon as possible.” This gets the message across without providing an unnecessary explanation as to why.
Analyzing Google Search Results
Currently, Google is still the top search engine, and that makes it often the best tool for our online genealogical searches. Since we have come to understand that Google is first and foremost and advertising company, that will help us better understand the results we are receiving. Here’s why…
Folks in the advertising business need to know as much about customers as possible in order to be effective. Google has created a wide variety of excellent free tools that are useful to researchers. These free tools also provide an excellent way for Google to collect data. Therefore, it is in the best interest of Google to provide search results in a way that keeps you interacting with their website for as long as possible. In fact, this applies to all websites. Genealogy websites are also interested in collecting data, because data has tremendous value in many different industries. So, it is not a surprise that businesses and other organization want as much user information and data as possible. But we, as the users, need to take this into account as we use their products.
Let’s analyze some of the ways that Google delivers results on their results page.
Elements of the search results page.
We must consider the “Why” behind search results. Ask questions such as:
- Why are the results being presented in this format?
- Is the results page giving you the impression that this is the one definitive answer, and that there is no need to click through to the website?
- Why are these related searches being suggested to me?
- Could there be more websites and perspectives that are not obvious on this first page of results?
- Do these related searches have the potential to get me off the track of my research plan?
Here’s another example of how results sometimes appear:
Analyzing the Google Search Results Page
Notice in both examples, very few specific web page articles are offered.
We are more likely to see these types of results for straight-forward topics and questions. Many of our genealogical searches for records, specific people and other less direct information will likely provide the more traditional list of website results page.
No matter what type of results page you receive, it is imperative that you click through and verify the source of the information. Review several different sources to ensure accuracy. And finally, it’s imperative to cite the source for any information you ultimately use for genealogy.
I cover this important topic in much more depth in my book and videos.
Recommended Viewing and Reading to learn more:
Genealogy Gems Premium video: The Google Search Methodology for Genealogy (Premium membership required)
The Genealogist’s Google Toolbox by Lisa Louise Cooke available at the Genealogy Gems store.
Search Bias
In this episode we ran side by side comparisons of searches and found inconsistency in Google’s auto-filling feature. Here are the important takeaways:
- Don’t assume that the auto-filled text represents the quantity or priority of potential results
- Don’t assume that the auto-filled text represents what’s trending
- Assume that there is subjective influence and do your own homework. Run your search, analyze the results, and click through to the sources for comparison and analysis. And of course, ALWAYS cite your sources for information you include in your genealogical research.
If there is subjective bias in politics searches, we would be wise to assume that there can be bias in ANY search result. This doesn’t mean we should stop using search. All records have the potential for bias. However, we do need to question and verify and we do throughout our research.
Wrap Up Checklist for Online Privacy, Security and Research:
- Review your My Google Activity settings
- Review additional privacy & personalization settings
- Take the privacy check up
- Be careful with vacation auto-responders
- Consider another browser such as Firefox, Opera
- Understand and take into account the “why”
- Carefully analyze search results
- Always review and cite online sources
Resources
Premium Members: Download the show notes handout
Live Chat Q&A with Lisa
The Show
Elisa: Lisa, when you are able to be out in public traveling will we continue to be seeing you on Thursdays this is family time? This is my cup of tea time.
Lisa: Yes, as long as there’s interest I will continue producing Elevenses with Lisa. (Leave a Comment: I invite readers to leave a comment below and let me know if you want to keep seeing the show, what you enjoy about it, and what you would like hear about in future episodes.)
YouTube Restricted Mode
Valerie: I had restricted mode set on my YouTube for my granddaughter and it would not lode Elevenses until I turned it off.
Lisa: YouTube has strict guidelines for identifying if a show is geared to children (and potentially promoting products to children). If it is, there are more requirements. Only shows identified as “for kids” can be viewed in restricted mode. Therefore, not being available through restricted mode does not imply that the show is inappropriate. Elevenses with Lisa is appropriate for general audiences. Grandkids welcome!
Ads
Vicki: Can you set your activity to get rid of the ads?
Lisa: Unfortunately, no.
YouTube History
Gwynn: If you “pause” history on You Tube and you save a video on You Tube will it still be in my library?
Lisa: Yes, it will be in your library but you will not find it in your “My Activity” history.
Google App vs Desktop
K M: How is the Google App on IOS different than Chrome?
Lisa: I’ve noticed that when a new feature is rolled out it likely shows up on one before the other. For instance, the tools menu appeared on desktop first. I’ve also noticed that some search operators don’t appear to work on mobile. Google doesn’t provide definitive information on this. I would guess that’s because both Google.com on desktop (in any browser) and the Google app are constantly evolving. If I’m using the app and not getting the desired results I will often run a comparison search on desktop.
Ads
Cynthia: If you don’t want to see ads, in your google do you turn that off or leave it on to control what you see or how many ads you get?
Lisa: You can’t prevent ads. Leaving it “on” in your settings provides ads more targeted to your specific interests.
Search Frequency
Gwynn: Is there another place we can look for search frequencies on key words in Google?
Lisa: Run a Google search for keyword research. There a variety of different tools available.
Browser Cookies
Gayle: What are the benefits of internet cookies? Should I delete cookies?
Lisa: Cookies are used to do things like save your log in credentials and customize your web browsing experience. Generally speaking, this is convenient. If you’ve ever cleared your cookies you’ve probably found yourself having to re-enter your credentials into every website you use. I typically only delete mine when a website (perhaps trying to checkout of an online store) gets “hung up” and won’t process correctly. In those situations I’ll go ahead and delete cookies and clear my browser cache which often fixes the problem.
Browser Cookies
Marilyn: So many web sites ask us to accept cookies. Should we do this? Is this how they follow us.
Lisa: See my answer to Gayle above. If I anticipate wanting to revisit a website, I will go ahead and “accept.” If it’s a one-time visit, I usually ignore it.
Changing Your Search Experience
Kay: What if our search engines are refining our searches so much that we are missing new places we might want to go. In other words they’re just directing us to “same old same old?” when we’re doing our genealogy searches.
Lisa: What you’re describing is an extension of we’re talking about in this episode. It is indeed possible to start to feel like your online experience becomes an echo chamber of information that websites think you want. Facebook is a prime example of this phenomenon. If you’re ever concerned and want a fresh experience, use Incognito mode in your web browser. In Chrome, click the three stacked dots in the upper right corner and select New Incognito Window.
Our Elevenses Community
I hope you enjoy our weekly get-togethers as much as I do. Do you enjoy the show? You can support it by sharing it with your friends, library and genealogy society. We also appreciate if you when you shop for genealogy products you check out our Genealogy Bargains page and use our links. And finally, please keep the conversation going by leaving a comment or question below. Thanks for joining me!
The Oldest Veterans on YouTube
There is a time capsule of American military veterans on YouTube, and it is remarkable. As a follow-up to our recent post, The Faces of U.S. Military Veterans through the Centuries, we now bring you a line-up of amazing videos and photographs from the War of 1812 to World War II.
We begin this YouTube journey with the historical footage of the funeral procession of Hiram Cronk. Cronk was the last known surviving veteran of the War of 1812 when he died in 1905, at the age of 105. The clip found on YouTube shows row after row of marching men passing by on the screen. A YouTube comment identifies them as “Civil War veterans in their 60s [and] Mexican-American War veterans in their 80s.” Another comment identifies the last group of marching soldiers as re-enactors wearing War of 1812 soldier’s uniforms.
In fact, YouTube offers us many opportunities to see the faces and actions of earlier generations of soldiers. Have you seen the famous footage of the storming of the beaches at Normandy? It’s on YouTube!
After sharing our last post, The Faces of U.S. Military Veterans through the Centuries, I received a comment from Stephen, a Genealogy Gems reader. Stephen’s father served in the U.S. Army during WWII and was in the Aleutian Islands. That caught my eye because my father-in-law also served in the Aleutian Islands. It was a challenging landscape in which to serve, which is evident in the YouTube video I found online.
Aleutian Islands WWII Campaign: Combat runs over Kiska, Alaska
There are other military history gems found on YouTube you may never have expected to see. This next video is a collection of early combat photos beginning in 1863 with the U.S. Civil War. The creator of this video gave some background on combat photography. He said:
“The first war photography took place in the Mexican-American War by an anonymous photographer, but it wasn’t until the American Civil War that the first combat photos were taken…The limitations posed by the time and complexity it took to take a photo in the mid-to-late 1800’s made it difficult to obtain images during battles, but a few of naval actions did emerge. There was also not a tradition of journalists and artists putting their lives on the line for an image. The overall amount of combat photography before World War I was small, but a few images did emerge from a few courageous and pioneering people. By the time of World War I, governments saw the value in having large numbers of photographers to document conflicts for propaganda purposes and improved camera technology allowed combat photographers to routinely capture most iconic images of many conflicts.”
The earliest combat photos, 1863-1915
Click here for tips to find your family history on YouTube or read an entire chapter on the subject in my book, The Genealogist’s Google Toolbox.
Addition Resources:
- Spanish American War documentary footage at the Library of Congress
- Naval History and Heritage Command: Spanish-American War Photograph Collections
- Spanish-American War Photograph Collection at Tulane University
- Austin (Texas) Public Library Spanish-American War Photograph Collection
- Oregon Historical Society Spanish-American War collection
- NBCNews.com article on discovery of rare Spanish-American War photos, with digitized images.
- National Archives (UK) World War I
- Veterans of the War of 1812 Graveside Marker Project
What To Do When Technological Changes Get You Down
Feeling frustrated by changing technology? Here’s a look back at a post I originally wrote in 2013 that addresses the mayhem tech changes can cause, and how a visit to a fast food restaurant changed my perspective on a particularly rough day.
The “Mayhem” commercials from Allstate are a riot, but of course all that mayhem isn’t all that funny when it’s happening to you.
Allstate Raccoon Mayhem Commercial
Sometimes it feels like technology companies are having a little mayhem fun with us when they get us up and running with their software program, or app, or phone, or tablet, or whatever, and then *BAM* they change it all up. Mayhem!
It’s not really that we don’t want new technology, it’s just that:
1. We sometimes get very little if any warning that it’s coming
2. The change requires investing time in learning all new ways to do something.
3. The change seems to be suspiciously benefiting the changer and not us – the “changee.”
4. We have to shift out of auto pilot into manual drive
…which means it takes longer to do tasks, and we tend to make mistakes more often because our brain, our eyes, and our fingers are all trained to quickly complete the task the old way.
I’m usually pretty excited about new technology and I love seeing what it can do for our genealogy efforts, but don’t think that I don’t have my moments when I just want to run screaming into the street and chuck my laptop in the gutter. We all have our moments. And I’m here to tell you that I feel your pain and have suffered myself, some mayhem this week, in fact, I call it:
Mobile Mayhem
See, the thing is, folks love their smart phones. Walt Mossberg, principal technology columnist for The Wall Street Journal just tweeted that according to an Experian marketing survey the average America spends an hour a day with his or her smartphone. And iPhone users spend more time than Android users.
Google, and specifically YouTube which they own, has definitely taken notice of all this smart phone savvy-ness, and they’ve decided to turn my world, and all the other YouTube Channel publisher’s worlds out there upside down.
I launched my YouTube channel way back in the stone-age, 2007, before Google even owned YouTube. And I have over 60 videos on the channel, and we’ve been diligently working on getting prepared for a while new phase of video production here at Genealogy Gems. So I have had my hands quite full on the video front.
YouTube has implemented a total redesign of YouTube channel pages. The goal is to make the channels mobile friendly, while still accommodating the wide range of full size computer screens that are out there. But in order to accomplish this, we as channel publishers have to scramble and get new artwork for our banner, produce a new introduction video and rearrange the video layout.
So how did I respond to this change you ask?
I ignored it, of course, until I had about a week left before they were set to flip the switch. And then this week all of a sudden it was an emergency to get my channel ready.
So I finally broke down and hired someone to create the new artwork, then I spent hours one morning trying to get all the changes made. My frustration level was growing a little because I just wasn’t happy with how the design of the new artwork was fitting the new layout. And there were so many other things I wanted and needed to be doing that week.
Then my sweet neighbor came to the door and my dogs, who think every knock on the door is a masked marauder, went totally ballistic, blasting through the room knocking over my morning coffee on their way to the door. So now I had coffee all over the carpet.
After my neighbor left I got the portable steam cleaner out to clean up the coffee stained carpet and it worked for a total of 45 seconds, then dribbled to nothing. So I went to the kitchen and set it on the counter to look at it and when I took the nozzle off it dribbled dirty water all over my freshly cleaned kitchen floor.
I spent the next two hours cleaning the kitchen floor, fixing the steam cleaner nozzle, and cleaning my carpet. And my YouTube channel was still not quite right, and I wasn’t sure how to fix it. Panic started to set in. All of a sudden I feared I would never figure it out, or get it done, and on top of that I was getting further behind on everything else I needed to do.
When my husband got home we went out for fast food because I hadn’t had a chance to do a thing about preparing dinner. So he listened to my day as we go through the line, and then I went to get my soda and I set my tray on the counter by the soda machine. Unfortunately I didn’t notice that the counter top was about six inches shorter than the tray, and my tray of shanghai beef and cream cheese won tons unceremoniously hit the floor.
At this point I was feeling pretty sorry for myself and pretty sure it was all YouTube’s fault.
Then, a woman my age came into the restaurant with her daughter and husband. She sat and waited while they ordered the food because she was in a wheel chair. And needless to say my perspective made a big course correction.
Maybe I don’t really know what frustration can be. And…get ready for it…maybe I over-reacted all day long.
She smiled at me and I smiled back and then I got to thinking back on my day. And I realized it’s so often not the change itself that causes the mayhem, but it’s our knee jerk response of fear to it.
If you have ever found yourself gritting your teeth as the next big technological roll out happens, or sometimes worse yet, the closing of a favorite tool like iGoogle or the Google News Timeline, here are some things to keep in mind:
First: Stay Calm and Carry On
Just like the famous saying from World War II Britain, we are much more effective in difficult times when we take a breath and stay calm, and then we continue moving forward to the best of our ability at our pace.
Often times it’s our lack of calm that causes us not carry on as usual, and in the end, brings more trouble down on our own heads.
The older I get the more I can see how human beings bring a lot of stuff on themselves. I didn’t start picking away at the new artwork and design until the last week before the change implementation because I was focusing on how they shouldn’t be changing it. And yea, that kind of thinking wasn’t hurting anyone but myself, because YouTube wasn’t about to call a halt to it because some channels didn’t like the idea.
And simple things, like I knew better than to set my coffee where I did, but I was so freaked out about the YouTube design I carelessly set it at dog level. And it was just silly to pull the nozzle off the steam cleaner over a clean floor rather than over the sink.
Second: The Technology Folks Probably Have a Good Reason for the Change
Sometimes it’s a financially driven change; they just can’t make it sustainable as is. And I would much rather see an inconvenient change than a complete disappearance of a Google or an Ancestry.
And sometimes it’s because the technology folks do have their eye on the future, and they see the big picture of how you and other users use your technology today. In the end the change will meet a pressing need, and they are striving to stay ahead of the game so we aren’t moaning down the road. YouTube’s change is a great example of that. They’ve made the case that a large percentage of users watch video from mobile devices and they challenged us as channel publishers to check our own analytics. And you know what, they’re right! I wasn’t keeping an eye on that but YouTube was.
Third: A Little Investment in Education can Go a Long Way
It’s OK if you have to slow down for a little while and spend some time getting re-educated. I decided to sign up for an online class YouTube offered channel publishers and in the first hour or so I came to better understand how my channel was going to benefit. And understanding the benefits will give you the motivation to take on the change.
I know, it’s hard to imagine that you can find even more time on education. But as I’ve said before on my Genealogy Gems Podcast, I think as genealogists we need to actually be budgeting a certain amount of time for education. Don’t leave it to be squeezed in in a panic. Allocate 10% of your research time for reading and education, and another 10% on staying organized, and I guarantee you remaining 80% will be much more productive!
The truth is, if my YouTube channel doesn’t look perfect yet, I trust that you guys will still be watching, and it certainly won’t stop me from publishing new videos.
And it’s sort of funny that this has been on my mind so much this week and I’ve been personally facing the YouTube change here at Genealogy Gems, because I just had the opportunity to sit in on a conference call with Ancestry.com where they provided a behind the scenes look at some of the changes they are working on for the upcoming months. Listen to Genealogy Gems Podcast episode 156 to hear the details.
After all I struggled with and all I learned from it last week, I found myself being much more open to the Ancestry changes. I was more focused on spotting the benefits to the genealogist, and I found myself admiring their commitment to continuous improvement. See the thing is, whether you are an individual genealogist or a big company like Ancestry, if you aren’t striving for continuous improvement you will fall behind, and the work will become more difficult because you are working harder than you have to.
Episode 6 Elevenses with Lisa – Organize Your Genealogy Paper
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