In this episode you’ll discover two of the most important factors in identifying a unique individual in your research and the tools and strategies to use them to your best advantage.
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The audio podcast also includes a mailbox segment featuring a Q&A about AI.
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The challenge of differentiating ancestors
Think about the most frustrating ancestor in your tree—the one with a name so common it feels like there are thousands of them, all staring back at you from your search results. You type the name into a big genealogy website or Google, and suddenly you’re drowning in possibilities, but with no confidence that any of them belong to your family. In this video, we’re going to fix that.
Core Idea: Time + Place
Two of the most important factors that help us identify a unique individual is the time and place in which they lived. Instead of “Lars Larson,” think “Lars Larson, who lived in Winthrop, Minnesota between 1880–1922,” and then use spouse, occupation, siblings, and other details as supporting identifiers.
Using Big Genealogy Websites
On Ancestry, MyHeritage, and FamilySearch, always fill in name, place, and approximate birth year, start broad with those basics, and then tighten filters only after you begin to recognize your likely ancestor instead of over‑filtering immediately.
Ancestry’s SmartSearch (now in Beta) offers a more intuitive search form, groups results into records, people, and photos, and adds filters by record type, life event, and location; you can activate it from the upper right of the search form, experiment with the same search in both Classic and SmartSearch, and switch back anytime. Even if dates and places are only your best guesses, enter them, because searching on just a name is like describing a car only as “blue.”
Googling with Time and Place
Build a Google search that gets better results:
Name in quotation marks – This tells Google the name must appear on all results given, spelled exactly the same way, and the names appearing in the same order.
Insert an asterisk – between first and last name to allow for a middle name or initial (for example, “Lars * Larson”). Be sure to leave a space on either side of the asterisk.
Add the Place – For example, add the town name in quotation marks to make it mandatory. Then add the state or region unquoted since it may or may not appear on a webpage about the person. The town in more likely to appear.
Add a Numrage – numeric year range in the format 1871..1937 with no spaces to tell Google to show results that mention any year in that span.
Include the word genealogy – (unquoted) to nudge results toward family history material. This is very helpful when researching names that double as common words.
A sample query looks like: “Lars * Larson” “Winthrop” Minnesota 1871..1937 genealogy
This cuts away most irrelevant people with the same name in other places and centuries. After reviewing the initial results, refine further by adding terms such as a spouse’s first name, a sibling’s name, an occupation, or other unique keywords associated with your ancestor.
Learn more with Lisa’s videos:
- Google: Common Surname Search Strategies (Premium)
- Google – Getting Better Search Results (Premium)
Factor #1: PLACE – Create a Locality Guide
Create a locality guide for each key place in your research so you know the history, boundaries, record types, and repositories for that area and time. Include:
- historical background (formation dates, boundary changes, significant local events, and settlement patterns),
- geographical data and maps (modern and historic maps, jurisdiction name changes, and if possible plat maps showing landowners and roads), and
- repository information (courthouses, vital records offices, libraries, archives, genealogical and historical societies, plus contact details, hours, fees, and on‑site policies).
- List available record sources such as vital, land, probate, church, newspapers, military, and cemetery records, and note where to find them both online and offline, adding direct links to specific FamilySearch catalog entries, Ancestry collections, local archives, and the relevant FamilySearch Wiki pages.
- Maintain a personal notes section with an update date at the top and jot down logistics like restaurants, parking, and other travel details, and if you want to speed up creating these guides, you can combine broad published guides for a larger region with your own targeted notes for the exact town and timeframe.
Learn more with Lisa’s video: Location Guides Turbo Charged with AI
Place Tool: Google Earth Pro on Desktop
Download Google Earth Pro for free: https://www.google.com/earth/about/versions/#earth-pro
Use the free desktop version of Google Earth Pro—not the web version, mobile app, or Google Maps—as your geographic power tool for research, analysis, and storytelling. In Google Earth Pro, you can use built‑in historic imagery, overlay historic and plat maps, determine modern addresses for historic properties, and plot migration routes to see movements over time.
You can also create “family history tours” by adding photos, videos, document excerpts, 3D models, old maps (including Sanborn Fire Insurance maps), and custom placemarks along a path through your ancestor’s life. To get started, pick one ancestor, plot their homes, burial place, and one migration route, and you’ll begin to see patterns, questions, and inconsistencies that are easy to miss in a simple list of records.
Learn more: Google Earth for Genealogy (Beginner)
Find more Geographic, Map and Google Earth related videos and cheat sheets at Genealogy Gems.
Factor #2: TIME – Timelines
Timelines are essential for separating people with the same name and for seeing your research in context. A research‑focused timeline organizes events in chronological order, gives you a different angle on your data, highlights gaps and conflicts, confirms whether your findings fit together logically, and allows you to layer in local, national, and global events that might have influenced your ancestor’s choices.
You can generate timelines directly from genealogy software such as RootsMagic or Legacy by running a built‑in timeline report, exporting it as a PDF or CSV, and then, if you like, asking an AI tool to suggest key historical events for that time and place.
Learn More: Timelines – Beginner (Premium)
A sharing‑focused timeline is designed for an audience and emphasizes scenes—birth, major moves, jobs, and major historic events—so you can turn your timelines into web pages, videos, printed pieces, or wall displays that tell a coherent story rather than overwhelming people with every minor date.
Timeline Tools:
- Check your genealogy database software for a Timeline Report.
- Adobe Express – provides free templates you can customize and export
- Tiki‑Toki – allows you to build interactive, multimedia, sometimes even 3D timelines that can be embedded on family history websites, with one timeline available for free and more requiring a subscription.
Mailbox: AI Clouds and Who Remembers Your Data
There is no single unified “AI cloud”. The companies behind ChatGPT, Claude, and Gemini operate their own infrastructure and systems and decide how they stores, retain, and train on user data. Some services allow you to turn off chat history or opt out of using your content for training, but you should still assume that anything you type could be stored or used internally and avoid entering sensitive personal details or information about living people that you would not want retained.
Use.ai in particular provides little transparency about who runs it, listing only a registration in Claymont, Delaware and no clear public details about founders, leadership, or team, which makes it difficult to evaluate its trustworthiness. Favor well‑documented services with clear privacy policies and visible accountability, always treating AI platforms as tools that may remember your data and therefore using them cautiously.
Lorka promotes itself as your “All-in-One AI Platform for Writing, Research, Art,
and More”. It says it includes Gemini, Claude, Grok, ChatGPT and more. The site was recommended by a reliable AI blogger and offers more company transparency.
These show notes were create with the help of Perplexity AI.
Lisa. This morning I watched your video about Google searches (searches in general) for family members with common names and it motivated me to get back into genealogy searches. For the past few years, I have been wasting time doing nothing when it comes to genealogy and you always motivate me. Thanks so much! I’ll begin again looking for info on James David OConnor…….yes, that’s one of my common names. And with all the new tools you’ve described, it’s gonna be fun!!! Hope you’re doing well and I may sign up for Premium again!!!
Lovely to hear from you again Joyce, and I’m so glad this has invigorated your research! We’d be delighted to have you return to membership which now includes my new course How to Create a Genealogy Research Plan which might come in handy as you resume your search.
Thank you Lisa ” I love following you here in the UK” and on U-tube you have so much up to date knowledge and I am loving Scribe AI it especially since I have hundreds of french documents form the Napoleonic Wars in Mauritius (I don’t speak french) but this AI is just brilliant and so far accurate – thank you so much for sharing your knowledge & expertise. Jill Kirby
That’s a fabulous use of Scribe AI – thanks Jill!
Very Helpful to learn about using punctuation marks of quotes and asterisk in search for common names. Thanks for the clues and helpful tips.
You’re welcome and thanks for stopping by!
My common name is John Price of Shenandoah County, Virginia, circa 1720 to 1784. I have located many original documents proving his family. Unfortunately, many others have confused him with others of the same name living at the same time but in different localities. I find many researchers add every clue without evaluating validity.